Tag: Virtual reality

What is the Role of Technology in Healthcare?

Healthcare is a sector where there is great scope for technological innovation. Due to its essential nature, the healthcare industry is only going to grow, and the demand for technological solutions to refine healthcare systems and processes is only going to expand. In addition, new and exciting developments in fields like communications, data analysis, biotechnology, blockchain etc., can help hospitals and doctors provide the best and most efficient solutions to patients.

In this article, we’ll be discussing some of the emerging trends related to the role of technology in healthcare. 

Big Data Analysis

Due to the extensive increase in the need for medical facilities in recent days, integration of big data analysis in the healthcare industry has become very important. 

Due to extensive increase in need of medical facilities in recent days, integration of big data analysis in the healthcare industry has become crucial. Some of its applications are:

Efficient hospital staffing: By studying the past and present admission rates, hospitals can estimate the future admission rates. Based on this, they can take decisions as to how many staff to hire and which facilities they should be assigned to.

Error-proof medication: Data analysis systems can flag any errors or inconsistencies in the treatments or medicines assigned to the patient by studying patients’ medical history. This will be a failsafe against mistakes made by the hospital staff.

Preventive care: Again, by analysing patients’ medical history, systems can detect the early symptoms of any medical conditions so doctors can treat them before they reach the serious stage.

Wearable Medical Devices

Wearable medical devices like pacemakers, fitness trackers etc., are a burgeoning part of the healthcare market, and they are expected to form a 27 billion USD market by 2023. Examples of wearable devices are heart rate trackers, calorie trackers, oximeters and fitness trackers. These devices provide medical information about the patient in real-time and can provide advance warning of major health issues. 

Fitness trackers give the patient a sense of responsibility and give them control over their own health. Since they can directly see their activity level, they are encouraged to exercise more to reach some tangible goals. By adding rewards, alerts etc., these trackers “gamify” the fitness process and make it less of a chore for patients.

Virtual Reality Tech

Some doctors are using VR tech to provide relief to patients with chronic pain issues. Since pain is felt in the brain, distracting the brain with VR or other engaging tasks which require a high level of participation and interest from the patient can reduce their pain levels. 

Another application of VR tech is in reducing the anxiety levels of patients who are about to undergo surgery. By distracting the patients through virtual reality, doctors can take their thoughts away from the impending surgery, thereby reducing stress and anxiety levels and improving mental health and wellness.

Apart from helping patients, VR tech can help doctors hone their own skills. For example, doctors can rehearse complicated surgeries in virtual reality and get a better, immersive understanding of the internal arrangement of the human body, including even the smallest organs. 

Blockchain

Blockchain is a major milestone in the field of encryption technology and data security. Keeping the patients’ medical records secure and private is very important for healthcare facilities. This information must also be shared between hospitals when patients are transferred from one facility to another. Blockchain in the healthcare market is estimated to be worth almost 900 million dollars by 2023, showing that hospitals are starting to understand the value of this technology. 

Vendors like BurstIQ and Medicalchain are working to apply blockchain to the healthcare sector. They empower patients to have control over their medical records and are helping hospitals to store, organise and transmit patients’ medical information safely.

Telehealth

Telehealth and online medical consultations have come to the forefront of the healthcare sector due to the restrictions on in-person interactions imposed by the advent of the Covid-19. Even without the pandemic, telehealth comes as a boon to those patients living in remote or rural areas who can’t often travel to the doctor or patients with severe mobility issues (e.g. patients who use wheelchairs or patients suffering from neurodegenerative diseases) who can’t easily leave their houses to visit the doctor. 

Another use case is for patients suffering from contagious illnesses. Despite all the precautions that are taken, there is still the possibility of them spreading the disease. Again, telehealth can be used to treat these patients remotely.

Conclusion

Technology will definitely play an ever-increasing role in healthcare in this new digital age. From empowering people to ensure their fitness, protecting patients’ privacy and medical data, and helping hospitals make more efficient decisions vis a vis staffing and treatment, technological innovations can help doctors and patients in more ways than one.

iView Labs believes in bringing a better version of the healthcare industry at your call, we have a versatile team of developers and consultants to assist you to meet all the innovations you are planning for your healthcare business.

If you are interested in learning more about how to avail of these services, visit www.iviewlabs.com or write to us at sales@iviewlabs.com in case you have any queries. You can download our latest portfolio to get to know us better.

How a Startup Real Estate Company Sold Rs. 400 Cr. worth of Assets using iView Labs’ – iBlock tool

Do you believe the age old saying survival of the fittest ? This ideology no more exists and with time it has evolved. So this is now to be believed as survival of the fittest and most innovating. In today’s world you just cannot be fit in business however you have to be the Game changer and the innovator. Innovator term just doesn’t mean that you are able to pour in more money in the business and product marketing and sales or brand building. To sell today it takes more effort and pain to understand, know and tailor your customer’s need.

Customer in today’s world is no more similar than one he use to be in 90’s. The customer today is more informed and before he comes to make in the purchase decision he or she is well aware of 10 different products in the market. Thanks to the eCommerce industry which is able to bring virtually all the products on our mobiles handsets.

Customer today is much much passionate about buying since he is very elemental in his choice and with each decision he has his emotions attached to it. Especially with the house and home where he / she is investing the whole family savings there takes a good wise thoughts for him which makes him take this decision.

One of the real estate companies driven by the millennial folks were very keen and passionate about what they were going to built for their home users. They had this fine , state of art property coming up in the sub urban part of Surat Gujarat, India, which they wanted sell to the people. They had all the basic amenities for ultra modern living with all necessary automation and green living required in their property. Nevertheless they were very focused on delivering a best customer experience to their customer. However best they created the paper based collaterals and marketing tools, they knew that they would have a tough time for sales in current property market and economic scenario. In the same vicinity, where they were coming up with the 40 apartments – their neighbourhood was full of newly constructed 240 units of township and modern living apartments. They knew – selling wont be easy because customer would be learning all around them and therefore it would take lot of time for them to understand their needs and pitch the right set of 2, 3, 4 BHK apartment. This ability to see and foresee the challenge was the key point where they started discussion with IT consultants like us to leverage the business on technology to create the wonderful experience for the prospective customer. The consultants of iView Labs understood their needs sketched the entire customer experience imagination for them, before they came up with the vision to have the interactive sales and site offices. We suggested them to go virtual and online with CRM enabled systems to know their demand and remember their likings of their prospective customer. Since while buying a house the individual always makes a multiple visits to check the new apartment and also he / she comes with their close family members for their opinion. Not only this – for any kind of customisation in the newly built property of the visitors, it is very important for the Property developer to know and remember the need of their prospect. In such cases they were in real need of a Platform which could help the sales managers at the site offices to give the presentation and record each and every minutes of meeting held with customers. The very basic need became their prime agenda of sales and corp communications for their clients and prospects. We at iView Labs suggested them to make a Presentation Suite which comprises of their all Pictures, Images, Video, 3D files, Panorama, Plans, elevation and locations coordinates, EMI calculators and PDF files for property specs etc.

All the necessary assets required for configuration were programmed and bundled in one software application iBlock Sales presenter for Real Estate Industry (Real Estate) which was then enabled with the tailor made CRM (Customer relationship management) software in the backend.

Now when the tools and platforms were powered by most innovative tech the next thing was to present it to the customers and visitors who were then mesmerised with the content and the entire presentation of the property. Therefore post each visit the customer gets a text message and the mail of all the collaterals for which they had their interests. This idea of personalised promotion helped the customers and visitors get the only interest information related to their need. Also this helped them to get the day to day updates from the CRM campaigns and text messages. The visitors to a large extent were saved from the spam messaged moreover the relevancy of the information was the key which kept them engaged to the platform. To much of the surprise the right choice of asset corresponding to the customer’s interest area and timely updates and communications with right servicing helped the users gained the confidence in the real estate player and this helped them in their decision making. Its been 3 years and close to 500+ apartments have been presented on this platform and close to INR 400 Cr (US$ 80m ) have been sold using this platform.

Recently we have centralised the backend of CRM to an extent where any inquiry coming in from the Website, Multitouch desk (interactive surface) and walking can be captured in the CRM and therefore this helps them a religious customer interaction and engagement.

Since the system database grew big and huge and therefore management and board of directors where looking forward for some kind of analytics. The questions of how well the sales offices and sites offices are functioning and how many customers they were able to capture was an information much essential for them to know without knowing the MIS (Management Info Systems) reports. So we planned the Mobile app for the stake holders wherein they can get the information on live sales nos. and leads happening at site offices. This helped them to make the strong ties and relations with Brokers and Customers by practising the transparency.

We at iView Labs are people who are driven by the passion to solve challenged at the fundamental level. We don’t see technology, however we see solutions which can empower the people to realise their productivity, quick sales, preventing loss of information by making our customer adopt smarter ways to do business.

Build a stronger Customer Experience in Real Estate

Real estate demand has seen an ever increasing rise in India, which is driven by the urbanization and high spendable income. With this increase in demand and awareness, small to medium real estate players are finding it difficult to survive in this extensive competitive market. Today customer is far more aware and educated for making his decision. It cannot be a price war anymore which used to happen decades ago, where supply was less than demand. Today, supply is more than demand. So how do you get maximum sales with high customer satisfaction in this volatile market?

Tips

    • Understand customer buying behavior

      • Firstly we need to understand the demographics from where our consumers are coming from. There are various factors which influences
        Customer buying decision such as social, cultural, personal and psychological.
      • To understand these factors, capture every details of your customers from your first interaction, to truly understand your customer in person. Pull out some customer analytics on your existing customer base to strategize your marketing efforts.

    • Enhancing first experiences (Primacy)

      • It is rightly said that our brains most powerfully remember elements and events that come first. That’s why your first touch points of your customer has to be positive ones. List down all your customer first touch points like
        • Website
        • App
        • Call Center
        • Social Media Page
        • Site Offices
        • Print Materials
      • All of these first touch points leave a positive or negative impression on your customer about your brand.
      • Innovate and differentiate on all the above touch points to create a positive impression on customer’s mind.

    • Repetition

      • People remember things that are repeated and that’s how customer tend to buy things. Constantly communicate with your customer and keep them well informed about your products and offers. Have an effective real estate CRM tool which will help you to communicate effectively with your customers.

    • Wow your customer

      • Novel experiences make enduring positive memories. Create new experiences for your customers and surprise them at every touch point. Knowing your customer and customer needs before they say is one way you can surprise your customer. Surprise your customer by creating an immersive experiences by creating digital site offices, virtual walkthrough where they are able to make their purchase decision. Increase interest of your consumer in their product purchasing journey by enhancing their shopping experience

    • Listen to your customers

      • Have a personal association with your customers by listening to their feedback and reviews at every stages. Share your customer stories which will make them feel accepted and they would be completely elevated by their experience.

The iView Edge

We believe in crafting innovative ideas and concepts in technology which can help businesses to solve their problems. One of our customers who is a new entrant in real estate market had to create a strong base where customers trust his brand and his products. With adoption of iView’s real estate solution, they saw a compelling increase in their sales by 500% and had higher customer satisfaction.

 

Predicting the next growth story in Retail

Reinventing the Indian Retail Growth Story

With the Indian Retail industry growing at a rapid pace and contributing to almost 22% of the nation’s GDP, a disruption in this enterprise is imminent. Our applications are in line with the amplifying e-commerce market. The inventive solutions we propose have only a singular mission: to differentiate your business and strategy from the white noise.

The Jewelry closet is a revolutionary way of purchasing in brick and mortar retail stores. This augmented reality setting not only showcases the designs of the retailer but also lets the customer “try” them on real time using facial recognition and photo capture. Our client saw reduced costs with respect to in-store inventory, increase in sales and creation of a unique brand relationship with every customer.

Each retailer tries to differentiate itself from the competition, but the strategy that the company uses to sell its products is the most important factor. Over the past couple decades, there have been sweeping changes in the general retailing business. The commonplace blueprint is to combine the characteristics of more than one type of retailer to differentiate themselves from the competition.

Our revolutionary application in the retail space is the Jewelry Closet. Our client KP Sanghvi Jewellers Pvt Ltd specifically wanted to innovate their showroom experience for their customers to increase footfall and purchasing decisions. The brand wanted to reduce inventory costs to avoid any increase in physical security costs. The Jewelry Closet is an augmented reality Mobile or Kiosk based application where customers can virtually try on new designs and pieces. All the mirrors were replaced in the facility- through face detection and photo capture, the women could just drag and drop the necklaces and soak in a 3D view.

We at iView can design and customize the product at every stage. Our team of engineers and software experts have the capability to build this entire solution as a package as well as individual components. Our process of conceptualization, prototyping, design, development and deployment ensures a quality check at every stage and client engagement at every step.