Adopting right compliances with offshore development partner

What is an Offshore development partner’s purpose? To guide you through the process and to take care of your entire legwork. So you want a company with years of experience developing productive offshore teams.

They are supposed to understand the business, the culture and have seen everything before. Unfortunately, while many companies are calling themselves “offshore construction specialists” or others are providing “offshore outsourcing,” some are far away. 

Let’s look at how to test early doors for an offshore partner – ensuring that they’re genuinely trustworthy and professional – before you’re in too deep.

Offshore Development Partner

Are You Certain You Are Offshoring?

Offshoring and outsourcing are two very different models although they are often used interchangeably. The problem is that as offshoring becomes more popular, outsourcing firms want their pie slice, misleadingly advertising services “offshoring” or “offshore outsourcing.”

  • Offshoring-Building a dedicated software development team in another country (complete with office space, administration and management). Offshoring has many advantages, most importantly the savings and exposure to a vast pool of talent. You own the entire team and they are fully integrated into your company but your Offshore Production Partner handles the administration.
  • Outsourcing-Hiring vendors to cover a power deficit temporarily. These are more like freelancers. They are called in when necessary, but independent of your organization. Workload is outsourced in all industries, typically due to lower costs. And this is always fine. As a result, investing in a great offshore company has major cost benefits.

How to Evaluate Offshore Partners For Compliance

  • Test Their Demonstrated Expertise

It’s 2020: there’s no reason why your offshore partner’s website doesn’t display portfolio items or case studies. These can provide a perceptive view on what your offshore partner can do, and how well they are doing it.

Your prospective partner should be able to showcase their productive offshore development team building experience. The most important information, such as project strategy or relationships, schedules, outcomes achieved, should be highlighted. But check their delivery as well. Do they sound competent and confident, rude and showy, or maybe lazy and insolent?

Keep an eye out for fakes. If an organization really knows their job and accomplishments, they will be able to explain it concisely and make it easy to understand. Rambling words, ambiguous definitions, and unrealistic claims should all be red flags!

Take the time to research their past clients. What kind of feedback do they provide? It’s smart to check online reviews and double client testimonials that you see on their website. This legwork can save you a lot of trouble later.

  • Strike the Quality vs. Cost Balance

While cost saving is often the biggest incentive to offshore your work, it should not be at cost of quality. You don’t want to work with vendors who are cheap but can’t deliver quality work. 

So, how can you ensure that you’re getting value for money when you hire an offshore partner?

The cost of living in developing countries like India and China is lower than in developed nations like USA and Germany. So, you can be rest assured that offshore labor will be lower priced than domestic workers.

Even if you add taxes, utilities, administration, and duties, the grand total can be 50% to 30% lower than indigenous teams. Suppose you land a partner who offers to work for 10% of the domestic cost, you will be tempted to take up the offer. 

But you need to look more closely before jumping the gun. Ask the vendor some questions: 

  • What is the work-cost breakdown?
  • Are there any additional or hidden costs involved? 
  • What are the timelines and quality standards you expect? 
  • Does the vendor have the essential skill set and infrastructure to deliver the quality your expect?
  • Will you be asked to pay for hiring and training new people required for the project?

Get all terms and conditions written in a formal contract and iron out all the kinks beforehand. In this way, you can avoid disputes later and get the most bang for your buck.

  • Proactive about Communication

When your vendor is working thousands of miles away, communication becomes the key to smooth working. You will be surprised to know that one in five offshore projects fail due to poor communication. Clear communication cultivates trust between both parties.

project failure rate due communication

How do you gauge if your offshore partner will communicate proactively once the project commences. You will get inkling about this during your initial communication itself. Do they answer your emails and calls promptly? Do they adhere to the set meeting schedules? Any red flags at this stage should be considered seriously. If the vendor is careless about communication in early stages, they are bound to follow the same pattern later too.

  • Factor in the Culture Gap

Cultural gap can be an impediment to a great working relationship between offshore partners. But there are ways to work around it. The first step is that you need to acknowledge each other’s differences and be committed to bridge the gap.

When we talk about culture gap, it could be as wide as language barriers and as narrow as national holidays. Educate your vendor about the tenets of your culture and ask them to do the same. if the vendor has prior experience of projects in your country, it is a definite plus. 

They will have a pulse around the market condition and audience taste of the area. They will also possess knowledge about the communication protocol prevalent there. All these things become critical when you plan to spend months or even years working together. 

Final Thoughts

This list is by no means exhaustive. We have not touched upon technical competency and hiring, but those factors are already widely explored. It is the finer details covered in this article that we often miss when vetting offshore partners.

To sum up, you want an offshore vendor who is stringent about quality, communication, and commitment. At the same time, they need to have requisite experience and demonstrated performance. If you’re lucky enough to spot such a vendor, it makes sense to hire them even for a higher cost.

To know more about iView Labs, kindly log on to our website www.iviewlabs.com and to get in touch with us with your queries and needs just write us an email on  and .

Download the latest portfolio to see our work.

5 Effective Ways of Retaining Product Customers

In a saturated marketplace such as ours where competition is stiff, it makes sense to conserve the customer base that you have acquired. It’s a well-accepted fact: if you service the customers you have, you won’t have to go around hunting for new ones. Yet, sales and marketing people exert effort and expenses in generating leads.

5-Effective-Ways-of-Retaining-Product-Customers_1

You can sell to an existing customer 7 out of 10 times, but only 1 out of 10 times to a new customer. Plus, acquiring new customers is costly. You can retain present customers at a fraction of this cost, one-sixth to be precise. And here’s the trump card of statistics in favor of customer retention: Gartner states that 80% of all your future ROI will come from just 20% of your customers. Wow, that’s an eye-opener! This means your business can survive (at least break even) just by cross-selling or up-selling to your existing customers. You almost don’t need to onboard new customers.

Are you thinking – this doesn’t concern me, I have a great product and my customers will never abandon me? Then, there’s another bitter pill you’ll have to swallow: no matter how good your product or service is, your customers might leave if they feel neglected. This is why many top-notch products and companies shut down. They just don’t work hard enough to build customer loyalty. In fact, a good 68% of customers say a company’s uncaring or impersonal attitude is a relationship-killer.

The graphic below will prove our point:

5-Effective-Ways-of-Retaining-Product-Customers_2

Source

So putting things in perspective, we have compiled battle-tested techniques for retention of product customers.

1) Deliver Quality Products: The key to gaining repeat business is delivering top quality products. Nothing works as well as a product that wows with its features. Even if your product is marked higher than competitors, it will reign supreme if it’s a cut above the rest.

Let’s illustrate with an example: Two doorstep service providers, Urban Clap and Yes Madame. Both offer at-home salon services at competitive prices. Urban clap is priced higher than Yes Madame. Yet, it is market share is bigger. Why? The differentiator is service quality. UC technicians are better trained, use branded products, and are punctual and courteous. Granted, UC has the first-mover advantage, but it’s managed to keep up and even beat competition just because of its killer services. Although, the great marketing helps, but remember, even the most radical marketer can’t sell a product that sucks. Do ample market research when creating your product strategy. Understand what your audience needs. Have a long vision plus short-term goals. Never compromise on quality when faced with time or budget constraints. This is a non-negotiable area that every successful product company excels at. 

Read MoreIs Your Product Really Solving a Problem?     

2) Nurture Customer Relations: KPMG in their study found customer retention to be the biggest revenue driver for companies. The secret that many product companies don’t know is that loyal customers are their best promoters. Satisfied customers become brand ambassadors of a company. They campaign unknowingly about the superb experience they’ve had with a company or product they’re using. Their genuine, first-hand account is a marketing billboard in itself. You don’t need to hire expensive influencers for generating brand awareness or leads for yourself. Your happy customers are doing it for you. So, provide excellent customer service. Reward your return customers with gated offers, discounts, and resources. Treat them well and they’ll treat you better. Keep in touch with them via email, newsletters, and your website. Feature their stories on your social apps and website. Make them your family. Involve them in your journey and they will stay till the very end. A practical way to do this is to draw a list of customers who buy from you regularly. Reach out to them via exclusive offers and make them feel special. Another good tip: List out subscribers to your newsletter. These are people who show an active interest in your work but haven’t purchased anything yet. To make them jump boat, send a first-time promotion offer or discounted service/product. 

3) Lend a Personal Touch: Personalize all your emails and offers. Rid the assembly line approach of sending mass emails. An Ecoconsultancy survey has proved personalized offers, based on a user’s purchase history and preference, can surge your ROI to the sky. This infographic compares the business returns of companies using personalization vs. those that don’t.

4) Listen to Your Customers: Some product companies just never stop selling. Every effort of theirs is geared towards the cash register. This is hardly effective as customers, existing or new, don’t want to be taken for a ride. You’ll have to give them something in return. One of the best ways to make the relationship mutually beneficial is to incorporate their feedback into your future offerings. Don’t send lengthy questionnaires to customers asking them for their opinion or experience with your product. Keep it short and simple. Encourage specific, precise feedback regarding what they liked or didn’t like. Try to collate points and factor them into your product strategy. Do keep respondents in the loop, reassuring that their feedback isn’t ignored. When you value your customers’ opinions, they become stakeholders in your business.  Your product becomes more aligned to market needs. Your ROI improves and so does your customer satisfaction index.5-Effective-Ways-of-Retaining-Product-Customers_3 Source

5) Use a CRM: A CRM system is a handy way to keep track of how customers interact with your product. Draw up metrics of customer inquiries. What bottlenecks are customers facing with your service or product? Are they content with the after-sales service you’re giving? Do you need to improve in some areas? Deeply inspect issues that are reported by the majority of your customers. These have to be resolved on a priority basis. CRM also gives you a sneak peek into how well your sales or customer service staff are working. Disgruntled employees and lackadaisical post-sales staff can annoy a customer big time. This is a serious red flag for any organization and should be attended to immediately.

Wrap Up

By now, you must have grasped the impact customer retention can have on the sales and success of your business. Work your magic on your current customers. They are the big fish that’ll act as bait for the other fish in the pond.

If you are looking to build a web, mobile or a cloud product, you can avail of a round of discussion with iView Labs’ tech team. Our developers and project team are always here to help and suggest what is required and necessary for your products.

To know more about iView Labs, kindly log on to our website www.iviewlabs.com and to get in touch with us with your queries and needs just write us an email on  and .

Download the latest portfolio to see our work.