NDDB, a leading co-operative organization is on a mission to enhance milk production in India. NDDB’s team were exploring innovative ways to increase dairy farming education. They were looking for solutions to educate dairy farmers about professional dairy farming. To make dairy farming sustainable and viable, it needs to have right propagation and education. For sustainable development, youth needs to be educated about dairy farming concepts. NDDB’s team sought various mediums of content delivery but none gave them the required benefit and a direct reach to the farmer.
NDDB’s team visited iView’s office and we brainstormed about innovative ways for reaching out to farmers with the dairy farming methods and techniques. After a lot of discussion and brainstorming over a coffee, we came up with a solution of mobile content delivery with augmented reality.
We did a proof of concept (POC) to test the Augmented Reality content delivery platform. We invited few farmers to NDDB center and tested the app with them.We got very interesting responses from farmers. Some were surprised and for some it was just “MAGIC”. This experience completely validated our POC and it helped us to understand the need more clearly. This entire journey made us realize that “When digital innovation creates MAGIC, it touches lives”.
Industry Public Sector (Dairy Farming)