Most customers from all segments of society and the financial status world over have one thing in common today. They all own a mobile phone and not just any mobile phone but a smartphone. It is no surprise that mobile phone users are using applications for an increasing number of tasks whether it is booking an airline, planning an itinerary, paying an outstanding bill or taking an academic course online. Businesses today, therefore, find it important to have their presence and reach out to customers and users through an application.
NDDB, a leading co-operative organization is on a mission to enhance milk production in India. NDDB’s team were exploring innovative ways to increase dairy farming education. They were looking for solutions to educate dairy farmers about professional dairy farming. To make dairy farming sustainable and viable, it needs to have right propagation and education. For sustainable development, youth needs to be educated about dairy farming concepts. NDDB’s team sought various mediums of content delivery but none gave them the required benefit and a direct reach to the farmer.
NDDB’s team visited iView’s office and we brainstormed about innovative ways for reaching out to farmers with the dairy farming methods and techniques. After a lot of discussion and brainstorming over a coffee, we came up with a solution of mobile content delivery with augmented reality.
We did a proof of concept (POC) to test the Augmented Reality content delivery platform. We invited few farmers to NDDB center and tested the app with them.We got very interesting responses from farmers. Some were surprised and for some it was just “MAGIC”. This experience completely validated our POC and it helped us to understand the need more clearly. This entire journey made us realize that “When digital innovation creates MAGIC, it touches lives”.
Industry Public Sector (Dairy Farming)