Retail – iView Labs

Building a Shopify website? Here are 7 common mistakes to avoid

Did you know that 55.4% of internet users use their mobile phones to buy online? Often touted as “mobilegeddon,” this established that mobile search was no longer an afterthought. Given the data, imagine what you could be missing out on if you did not optimize your Shopify site for mobile users.

Building an e-commerce website can be daunting, especially if you’re new to the process. There is much to consider when building a Shopify website. From choosing the perfect template to having a clear navigation structure, optimizing for mobile, and using high-quality images, it can be easy to miss some key steps during the process.

7 common mistakes while building a Shopify website

Most eCommerce Shopify websites fail due to typical errors that you ignore. Understanding these common blunders and correcting them before going live will help you maximize the platform’s potential and create a successful online business. Let’s look at seven of the most common mistakes e-commerce entrepreneurs make when setting up their Shopify store so that you don’t have to learn them all the hard way.

1. Slow loading time

Shopify serves as a dynamic platform but only when optimized for high speeds. Unfortunately, Shopify websites that don’t take the steps necessary to speed up their loading times are far too common. Thus, resulting in poor user experience and low website traffic. Making sure that your Shopify site is running at maximum speed is critical not only for boosting revenue potential but also for increasing credibility. A few practical tips you can use to speed up Shopify include

compress your images
optimize the usage of Shopify apps
implement AMP

2. Poor user experience

Contrary to popular belief, The design and feel of a website have little to do with user experience. It is more about utility and experience.

An e-commerce store won’t get good conversions with a sub-optimal user experience.

A few issues to keep at bay for a good user experience are:

a complex website design

Confusing navigation

Slow load time

Complicated checkout process

Not enough payment gateway options

3. Poor clarity on your target audience

Without a clear understanding of who your target market is, you may struggle to effectively market your products and services, resulting in poor sales and low customer engagement.

A study found that businesses saw a revenue increase of up to 760% when they segmented their market and targeted specific customer groups.

Also, without identifying ideal customers, it is more difficult for companies to provide unique services like tailored product recommendations or personalized discounts – features that are crucial for standing out in an increasingly competitive market.

4. Not optimizing for mobile phones

In 2021, mobile commerce accounted for 72.9% of all e-commerce traffic worldwide.
By 2024, the mobile commerce volume is estimated to reach $620.97 billion.

Thus, paying attention to your website’s mobile purchase process is crucial for ensuring a positive client experience and lowering shopping cart abandonment.

5. Not using high-quality images

Not using high-quality images on a Shopify website can negatively impact an e-commerce business in many ways:

Reduced sales: Poor-quality images can make products appear unappealing and discourage potential customers from purchasing.
Reduced conversion rates: Images with higher quality and aesthetics are more likely to convert customers into buyers.
Reduced brand credibility: Using low-quality images can make your brand appear unprofessional and untrustworthy, negatively impacting customer perceptions of your business.

6. Not using clear, consistent branding

Inconsistent branding can make it difficult for customers to trust your business, negatively impacting conversions and sales. Clear and consistent branding helps communicate your unique selling point and what sets you apart from your competitors.

A study by HubSpot found that consistent branding can improve conversion rates by up to 33%.

Furthermore, inconsistent branding can make it difficult for customers to engage with your business, negatively impacting customer loyalty and repeat business.

7. Not using SEO optimization

Shopify is a great e-commerce platform with many features to help businesses succeed. However, keeping the default SEO settings can harm a business’s visibility and traffic. It could lead to poor visibility in search engines which could mean fewer potential customers find your website and spend money there.

Also, it can be difficult to target specific keywords related to your business and industry with default settings in your Shopify website’s SEO. To ensure your website is more visible online and attracts the right audience, you need to take control of Shopify’s SEO functionality and customize it depending on your needs.

How can iView Labs help you avoid these mistakes and build an efficient Shopify website?

iView Labs can be a potential partner to turn your Shopify vision into reality. IView Labs are dedicated to partnering with SMEs to fulfil their needs and requirements that can deliver a successful Shopify website for any business. With a decade of experience in eCommerce, iView Labs have the right set of skills and experience to help you avoid common mistakes when building your Shopify website. Furthermore, iView Labs provide excellent customer service and after-sales support to ensure that your website functions smoothly.
So if you’re looking for a customized Shopify app for your business, contact us at https://www.iviewlabs.com/talk-to-us. Our team quickly responds to your queries, and if you are interested, we can get started in no time. Visit our website www.iviewlabs.com for more information.

5 things to keep in mind before building a Shopify website

Over 4.4 million websites globally use Shopify as of 2023, making it one of the most popular e-commerce platforms for e-commerce businesses. Whether you’re a first-time business owner who wants to launch an efficient store quickly or an experienced pro looking to expand the reach of their existing website, building a Shopify platform requires thorough planning and strategy development.

This blog post will discuss five things to remember before embarking on your e-commerce journey with Shopify. So you can ensure 100% efficiency and maximum success with your online store!

1. Find a name, theme and target audience for your e-commerce

First things first, select a name for your store – a critical step in building a successful brand. Choose a name that resonates with your target audience. Then add a custom domain to your e-commerce site and guarantee instant audience recognition. By selecting the right name and domain name, you are giving your brand personality and visual appeal, which sets you apart from competitors.

Furthermore, carefully select a theme that relates to your products and is aesthetically pleasing to attract customers. With the number of US digital buyers estimated to reach 285 million in 2025, as per data by Statista, it’s even more important for retailers today to be able to reach buyers through multiple sales channels online.

To reap the benefits of multi-channel retailing for your e-commerce store, choose the top social media and marketplace channels that will work best for you, then add the available sales channels to your store.

2. Optimize photos and videos

Secondly, you must ensure your website is visually appealing. Use high-quality photos and videos to showcase your product. First impressions matter and potential customers should stick around long enough to learn more about your products or services.

Shopify optimizes images and videos on your website for fast loading since speed is vital for online stores. Not only does it give your users a better experience, but it can also help boost your search engine performance and conversion rates. The platform ensures you get the best of both worlds: fast loading times and great visuals.

3. Easy navigation

Thirdly, your website needs to be easy to navigate. Customers should be able to find what they’re searching for quickly and easily. Use clear and concise labelling for your menus and keep the most important information above the fold.

While navigation techniques may seem like a breeze, there is much more to it than text links. Descriptive titles are incredibly important as your site’s navigation menu needs to give users a clear idea of what content they will access if they click on something. Moreover, navigation should be structured so that users can easily spot the navigation bars and properly understand their hierarchy.

Finally, having an XML sitemap helps search engine bots index your site’s pages and ensure navigation appears correctly for all users. With this combination of navigation best practices, you’re sure to create an intuitive navigation system for your site!

4. Focus on e-commerce search engine optimization

49% of product searches begin with Google. Therefore, your Shopify website must be optimized for search engine ranking. This means using the right keywords and phrases and creating quality content that will help you rank high in search results.

Shopify helps you to begin with the following strategies built within the platform.

Keyword research is the first step in building effective SEO strategies: choose terms related to your product and optimize them on product descriptions, category descriptions, H1s, URLs, meta titles and file names.

Additionally, ensuring you have schema markup enabled on your website helps search engines find your content better. Then create a sitemap that provides information about your website’s content to Google. Lastly, optimize site speed by choosing more lightweight versions of codecs and minifying elements like JavaScript and CSS.

Finally, don’t forget to promote your website! Spread the word through social media, email marketing, and other channels. The more people who know about your Shopify site, the more likely you will get sales.

5. Providing Multiple Payment Methods

If you want your store to reach a broad range of customers and maximize sales, offering multiple payment options is key. It seems like a small detail, but research shows that 6% of shoppers will abandon their baskets if they cannot make an online payment in their preferred way. Services like Shopify provide multiple payment solutions, including credit cards, debit cards, Amex, and digital wallets such as Apple Pay and Google Pay, Amazon Pay and PayPal. Offering multiple payment methods not only creates trust with consumers but can attract new customers and reduce cart abandonment due to the lack of available payment options.

How can iView Labs be a trusted tech partner for e-commerce businesses?

Whether you are an e-commerce company or a traditional company looking to expand into e-commerce, iView Labs has the skills and experience to help you build the best Shopify website for your business. With their decade-long experience, iView Labs can understand even the most complex challenges for SMEs. Plus, their excellent customer service and after–sales support ensures that your website is always performing at its best.
So if you’re looking for a customized Shopify app to tackle a specific problem, contact us at https://www.iviewlabs.com/talk-to-us. Our team quickly responds to your queries, and if you are interested, we can get started in no time. Visit our website www.iviewlabs.com for more information.

Why enterprises should have chatbots?

What are Chatbots?

Chatbot are simple text based services powered with artificial intelligence designed to interact via a chat interface. This can be used as for functional or fun purposes like virtual assistant siri, Cortana etc.

Why are chatbots better than apps?

No downloads are required, they reside in the messaging apps. They are easy to build and upgrade. They can be used instantly. This helps in faster user activation which helps them to grow fast. Also one more major advantage is that they don’t choke up on mobile space.

Why chatbots are such a big opportunity

You must be wondering, why there is so much noise about chatbots..
“People are now spending more time in messaging apps than in social media and that is a huge turning point. Messaging apps are the platforms of the future and bots will be how their users access all sorts of services.” — Peter Rojas, Entrepreneur in Residence at Betaworks

In the first quarter of 2015, the four biggest messaging apps surpassed the four biggest social networks in terms of monthly active users.

How chatbots can help enterprise?

As the adoption of voice and messaging technologies continue to grow in the enterprise, so does the potential for chatbot solutions. However, in order to be adopted in the enterprise, chatbot platforms will need to provide capabilities in areas such as Customer relationship management, integration, security, management, or monitoring, which are essential elements of enterprise solutions. However Enterprise chatbots should have a natural language learning system to provide a strong user experience. Specifically, enterprise-ready chatbot platforms should include some of the following capabilities:

• Integration with messaging platforms
• Natural language learning systems
• Chatbot store
• Monitoring
• Integration with enterprise systems
• Testing
• Security

Enterprise Chatbot platform

Messaging platform vendors:

Slack, Facebook, Skype, HipChat, etc. are all platforms that actively support the implementation of chatbots.

Voice platform vendors:

Platforms such as Amazon Echo, Cortana, Siri, or Google Now are some of the main catalysts for the emergence of chatbots.

Chatbot platform startups:

Many startups trying to become the chatbot platform by offering AI on saas model.

Industries adapting chatbots

• Healthcare
• E-commerce
• Travel
• Hospitality

Future of Chatbots

For the first time bots will let us communicate with the world of information instantly. This is the new beginning of internet, mobile and user interface.

References

http://economictimes.indiatimes.com/small-biz/startups/how-a-bunch-of-indian-startups-have-taken-an-early-lead-in-chatbots/articleshow/52592715.cms
https://chatbotsmagazine.com/the-complete-beginner-s-guide-to-chatbots-8280b7b906ca#.rk3c185yd
https://medium.com/@tedlivingston/the-future-of-chat-isn-t-ai-b07f65bc252#.5sh8cefz2
http://www.cio.com/article/3053603/mobile/what-do-chatbots-mean-for-the-enterprise.html

Predicting the next growth story in Retail

Reinventing the Indian Retail Growth Story

With the Indian Retail industry growing at a rapid pace and contributing to almost 22% of the nation’s GDP, a disruption in this enterprise is imminent. Our applications are in line with the amplifying e-commerce market. The inventive solutions we propose have only a singular mission: to differentiate your business and strategy from the white noise.

The Jewelry closet is a revolutionary way of purchasing in brick and mortar retail stores. This augmented reality setting not only showcases the designs of the retailer but also lets the customer “try” them on real time using facial recognition and photo capture. Our client saw reduced costs with respect to in-store inventory, increase in sales and creation of a unique brand relationship with every customer.

Each retailer tries to differentiate itself from the competition, but the strategy that the company uses to sell its products is the most important factor. Over the past couple decades, there have been sweeping changes in the general retailing business. The commonplace blueprint is to combine the characteristics of more than one type of retailer to differentiate themselves from the competition.

Our revolutionary application in the retail space is the Jewelry Closet. Our client KP Sanghvi Jewellers Pvt Ltd specifically wanted to innovate their showroom experience for their customers to increase footfall and purchasing decisions. The brand wanted to reduce inventory costs to avoid any increase in physical security costs. The Jewelry Closet is an augmented reality Mobile or Kiosk based application where customers can virtually try on new designs and pieces. All the mirrors were replaced in the facility- through face detection and photo capture, the women could just drag and drop the necklaces and soak in a 3D view.

We at iView can design and customize the product at every stage. Our team of engineers and software experts have the capability to build this entire solution as a package as well as individual components. Our process of conceptualization, prototyping, design, development and deployment ensures a quality check at every stage and client engagement at every step.