Why enterprises should have chatbots?

What are Chatbots?

Chatbot are simple text based services powered with artificial intelligence designed to interact via a chat interface. This can be used as for functional or fun purposes like virtual assistant siri, Cortana etc.

What is chatbots?

Why are chatbots better than apps?

No downloads are required, they reside in the messaging apps. They are easy to build and upgrade. They can be used instantly. This helps in faster user activation which helps them to grow fast. Also one more major advantage is that they don’t choke up on mobile space.

Why chatbots are such a big opportunity

You must be wondering, why there is so much noise about chatbots..
“People are now spending more time in messaging apps than in social media and that is a huge turning point. Messaging apps are the platforms of the future and bots will be how their users access all sorts of services.” — Peter Rojas, Entrepreneur in Residence at Betaworks

Messaging Apps Have Surpassed Social Networks

In the first quarter of 2015, the four biggest messaging apps surpassed the four biggest social networks in terms of monthly active users.

How chatbots can help enterprise?

As the adoption of voice and messaging technologies continue to grow in the enterprise, so does the potential for chatbot solutions. However, in order to be adopted in the enterprise, chatbot platforms will need to provide capabilities in areas such as Customer relationship management, integration, security, management, or monitoring, which are essential elements of enterprise solutions. However Enterprise chatbots should have a natural language learning system to provide a strong user experience. Specifically, enterprise-ready chatbot platforms should include some of the following capabilities:

• Integration with messaging platforms
• Natural language learning systems
• Chatbot store
• Monitoring
• Integration with enterprise systems
• Testing
• Security

Enterprise Chatbot platform

Messaging platform vendors:

Slack, Facebook, Skype, HipChat, etc. are all platforms that actively support the implementation of chatbots.

Voice platform vendors:

Platforms such as Amazon Echo, Cortana, Siri, or Google Now are some of the main catalysts for the emergence of chatbots.

Chatbot platform startups:

Many startups trying to become the chatbot platform by offering AI on saas model.

Industries adapting chatbots

• Healthcare
• E-commerce
• Travel
• Hospitality

Future of Chatbots

For the first time bots will let us communicate with the world of information instantly. This is the new beginning of internet, mobile and user interface.

References

http://economictimes.indiatimes.com/small-biz/startups/how-a-bunch-of-indian-startups-have-taken-an-early-lead-in-chatbots/articleshow/52592715.cms
https://chatbotsmagazine.com/the-complete-beginner-s-guide-to-chatbots-8280b7b906ca#.rk3c185yd
https://medium.com/@tedlivingston/the-future-of-chat-isn-t-ai-b07f65bc252#.5sh8cefz2
http://www.cio.com/article/3053603/mobile/what-do-chatbots-mean-for-the-enterprise.html

How a Startup Real Estate Company Sold Rs. 400 Cr. worth of Assets using iView Labs’ – iBlock tool

Do you believe the age old saying survival of the fittest ? This ideology no more exists and with time it has evolved. So this is now to be believed as survival of the fittest and most innovating. In today’s world you just cannot be fit in business however you have to be the Game changer and the innovator. Innovator term just doesn’t mean that you are able to pour in more money in the business and product marketing and sales or brand building. To sell today it takes more effort and pain to understand, know and tailor your customer’s need.

Customer in today’s world is no more similar than one he use to be in 90’s. The customer today is more informed and before he comes to make in the purchase decision he or she is well aware of 10 different products in the market. Thanks to the eCommerce industry which is able to bring virtually all the products on our mobiles handsets.

Customer today is much much passionate about buying since he is very elemental in his choice and with each decision he has his emotions attached to it. Especially with the house and home where he / she is investing the whole family savings there takes a good wise thoughts for him which makes him take this decision.

One of the real estate companies driven by the millennial folks were very keen and passionate about what they were going to built for their home users. They had this fine , state of art property coming up in the sub urban part of Surat Gujarat, India, which they wanted sell to the people. They had all the basic amenities for ultra modern living with all necessary automation and green living required in their property. Nevertheless they were very focused on delivering a best customer experience to their customer. However best they created the paper based collaterals and marketing tools, they knew that they would have a tough time for sales in current property market and economic scenario. In the same vicinity, where they were coming up with the 40 apartments – their neighbourhood was full of newly constructed 240 units of township and modern living apartments. They knew – selling wont be easy because customer would be learning all around them and therefore it would take lot of time for them to understand their needs and pitch the right set of 2, 3, 4 BHK apartment. This ability to see and foresee the challenge was the key point where they started discussion with IT consultants like us to leverage the business on technology to create the wonderful experience for the prospective customer. The consultants of iView Labs understood their needs sketched the entire customer experience imagination for them, before they came up with the vision to have the interactive sales and site offices. We suggested them to go virtual and online with CRM enabled systems to know their demand and remember their likings of their prospective customer. Since while buying a house the individual always makes a multiple visits to check the new apartment and also he / she comes with their close family members for their opinion. Not only this – for any kind of customisation in the newly built property of the visitors, it is very important for the Property developer to know and remember the need of their prospect. In such cases they were in real need of a Platform which could help the sales managers at the site offices to give the presentation and record each and every minutes of meeting held with customers. The very basic need became their prime agenda of sales and corp communications for their clients and prospects. We at iView Labs suggested them to make a Presentation Suite which comprises of their all Pictures, Images, Video, 3D files, Panorama, Plans, elevation and locations coordinates, EMI calculators and PDF files for property specs etc.

All the necessary assets required for configuration were programmed and bundled in one software application iBlock Sales presenter for Real Estate Industry (Real Estate) which was then enabled with the tailor made CRM (Customer relationship management) software in the backend.

Now when the tools and platforms were powered by most innovative tech the next thing was to present it to the customers and visitors who were then mesmerised with the content and the entire presentation of the property. Therefore post each visit the customer gets a text message and the mail of all the collaterals for which they had their interests. This idea of personalised promotion helped the customers and visitors get the only interest information related to their need. Also this helped them to get the day to day updates from the CRM campaigns and text messages. The visitors to a large extent were saved from the spam messaged moreover the relevancy of the information was the key which kept them engaged to the platform. To much of the surprise the right choice of asset corresponding to the customer’s interest area and timely updates and communications with right servicing helped the users gained the confidence in the real estate player and this helped them in their decision making. Its been 3 years and close to 500+ apartments have been presented on this platform and close to INR 400 Cr (US$ 80m ) have been sold using this platform.

Recently we have centralised the backend of CRM to an extent where any inquiry coming in from the Website, Multitouch desk (interactive surface) and walking can be captured in the CRM and therefore this helps them a religious customer interaction and engagement.

Since the system database grew big and huge and therefore management and board of directors where looking forward for some kind of analytics. The questions of how well the sales offices and sites offices are functioning and how many customers they were able to capture was an information much essential for them to know without knowing the MIS (Management Info Systems) reports. So we planned the Mobile app for the stake holders wherein they can get the information on live sales nos. and leads happening at site offices. This helped them to make the strong ties and relations with Brokers and Customers by practising the transparency.

We at iView Labs are people who are driven by the passion to solve challenged at the fundamental level. We don’t see technology, however we see solutions which can empower the people to realise their productivity, quick sales, preventing loss of information by making our customer adopt smarter ways to do business.

Build a stronger Customer Experience in Real Estate

Real estate demand has seen an ever increasing rise in India, which is driven by the urbanization and high spendable income. With this increase in demand and awareness, small to medium real estate players are finding it difficult to survive in this extensive competitive market. Today customer is far more aware and educated for making his decision. It cannot be a price war anymore which used to happen decades ago, where supply was less than demand. Today, supply is more than demand. So how do you get maximum sales with high customer satisfaction in this volatile market?

Tips

    • Understand customer buying behavior

      • Firstly we need to understand the demographics from where our consumers are coming from. There are various factors which influences
        Customer buying decision such as social, cultural, personal and psychological.
      • To understand these factors, capture every details of your customers from your first interaction, to truly understand your customer in person. Pull out some customer analytics on your existing customer base to strategize your marketing efforts.
    • Enhancing first experiences (Primacy)

      • It is rightly said that our brains most powerfully remember elements and events that come first. That’s why your first touch points of your customer has to be positive ones. List down all your customer first touch points like
        • Website
        • App
        • Call Center
        • Social Media Page
        • Site Offices
        • Print Materials
      • All of these first touch points leave a positive or negative impression on your customer about your brand.
      • Innovate and differentiate on all the above touch points to create a positive impression on customer’s mind.
    • Repetition

      • People remember things that are repeated and that’s how customer tend to buy things. Constantly communicate with your customer and keep them well informed about your products and offers. Have an effective real estate CRM tool which will help you to communicate effectively with your customers.
    • Wow your customer

      • Novel experiences make enduring positive memories. Create new experiences for your customers and surprise them at every touch point. Knowing your customer and customer needs before they say is one way you can surprise your customer. Surprise your customer by creating an immersive experiences by creating digital site offices, virtual walkthrough where they are able to make their purchase decision. Increase interest of your consumer in their product purchasing journey by enhancing their shopping experience
    • Listen to your customers

      • Have a personal association with your customers by listening to their feedback and reviews at every stages. Share your customer stories which will make them feel accepted and they would be completely elevated by their experience.

The iView Edge

We believe in crafting innovative ideas and concepts in technology which can help businesses to solve their problems. One of our customers who is a new entrant in real estate market had to create a strong base where customers trust his brand and his products. With adoption of iView’s real estate solution, they saw a compelling increase in their sales by 500% and had higher customer satisfaction.