What can you do in Metaverse?

Introduction

The term Metaverse was first coined by Neal Stephenson in his novel, “Snow Crash” released in 1992. And recently enough, Facebook CEO, Mark Zuckerberg announced that they are changing their name to Meta Platforms Inc. or in short, Meta. On a superficial level, this may seem just a name change — but it is well beyond that. In this blog, we will understand what is metaverse, its implications, and how it will affect the way we interact with Facebook. That really sounds exciting, isn’t it?

What is Metaverse?

In simple words, Metaverse is a parallel world where you can experience the internet in 3D. To put it in Mark Zuckerberg’s words, it is a ‘virtual environment’ you can interact with instead of just looking at a screen.

To be more specific, Metaverse will have endless interconnected virtual communities where people can meet, and interact with others via VR headsets, AR glasses, mobile apps, and several other similar devices.

Metaverse will comprise immersive shopping and social media experiences. It will be a place where users can create their own virtual items and playgrounds. They can play 3D games with highly personalized avatars that create a more engaging human experience.

“It’s the next evolution of connectivity where all of those things start to come together in a seamless, doppelganger universe, so you’re living your virtual life the same way you’re living your physical life,”

– Victoria P. (Emerging Technologies Analyst)

What Can you Do In Metaverse?

Metaverse will open up a lot of possibilities and will allow us to harness the untapped potential of the virtual world and social media services. You’d be able to host a virtual concert (or go to one), try/buy new clothes, play personalized games, craft digital artwork, etc.

The metaverse will also allow the employers to create a virtual office where everyone can see and interact with each other as if they were right in front of them. Horizon Workrooms, Facebook’s meeting software, aims to achieve this objective via VR headsets that can turn out to be one of the most immersive experiences of the Metaverse.

“A lot of the metaverse experience is going to be around being able to teleport from one experience to another.”

– Mark Zuckerberg

Tech companies, like Facebook, have a lot of work to do before they can offer a seamless and interconnected Meraverse experience to their users. In an ideal world, people in the Facebook Metaverse should be able to interact and engage with users from Google Metaverse. For that to happen, these companies will have to find common platforms through which they can seamlessly exchange data while keeping users’ privacy intact.

Is Facebook Going All-in on the Metaverse?

By the looks of it, yes. The company is investing heavily into the project as they think it is going to play a major role in the digital economy we’re in. They would be investing about $10 billion on Metaverse this year alone. That’s a huge number.

Facebook has also collaborated with Microsoft and Nvidia to scale the project. That’s not all. Video game companies have also been taking keen interest in Metaverse. In fact, Epic Games has raised over $1 billion from investors to build games compatible with Metaverse.

With the ever increasing hype, more and more companies are jumping into this space. And to ensure they are ahead of the curve, Facebook is going all-in on Metaverse.

Is Metaverse Similar to the Internet?

In one of the interviews, Mark Zuckerberg compared Metaverse with the internet by describing it as ‘an embodied internet’ — a place where people can have immersive experiences that a webpage can not offer.

As a matter of fact, one of the key benefits of Metaverse is considered ‘immersion’ — a sense of physically engaging with the world around you instead of watching them through a tab. For instance, interacting with your employees on Facebook Horizon may feel more natural than Zoom/Google Meet thumbnails.

It’s hard to compare Metaverse with the internet. After all, text-heavy internet comes with a lot of advantages. Buying high-end gaming consoles or supercomputers and VR tech can be expensive. Furthermore, in remote areas where internet connectivity is a challenge, people may not be able to access ‘the Metaverse’.

Thus, it is safe to say that Metaverse cannot replace the entire internet, at least not in the foreseeable future.

Is this a yet another stunt to collect more data?

The Metaverse will give Facebook access to a lot more personal data than the conventional internet. With this project, the company will continue to use personal data to show targeted ads, into the Metaverse.

“Ads are going to continue being an important part of the strategy across the social media parts of what we do, and it will probably be a meaningful part of the metaverse, too.“

Mark Zuckerberg

People are concerned that Facebook trying to enter into Metaverse can give the company access to even more personal data. Given their reputation when it comes to privacy and data management, it’s quite alarming.

Metaverse — A Huge Opportunity

A new era of the internet is being innovated. Its implications on our world will be massive. Companies will have to adapt to this change in order to continue thriving in this new space. They will have to be creative and push limits of innovation to embrace the Metaverse. With so much happening at such a pace, the question is, are you ready for the change?

To know more about iView Labs, kindly log on to our website www.iviewlabs.com and to get in touch with us with your queries and needs just write us an email on info@iviewlabs.com and sales@iviewlabs.comDownload the latest portfolio to see our work.

Low Code No Code Applications for Digital Transformations

Introduction:

Nowadays, a lot of businesses have started leveraging digital transformation to simplify their workflows and get more done with limited resources. Low-code and no-code development will play a significant role in helping businesses achieve their goals. In fact, low-code development platforms are expected to exceed $187 billion in revenue by 2030.

“The future of coding is no coding at all.”

– Chris Wanstrath, CEO at GitHub.

If you, too, are seeking to transform your business digitally through low-code development, keep reading. In this blog, we will be sharing how you can achieve digital transformation via low-code platforms. Before we get started, let’s look at a few low-code platform use cases.

Low-code Platform Usecases:

While there are many use-cases of low-code platforms, some of the most popular ones include:

Customer Engagement Apps: To deliver better customer service and allow your prospects to book appointments or interact with your business.

Business Apps: To streamline operations, supply chain management, and company-wide processes.

Collaboration Apps: That enables your employees to seamlessly manage their tasks, resources, etc.

Why Digital Transformation?

IDC reports, Digitally transformed organizations are projected to contribute to more than half of the global gross domestic product (GDP) by 2023, accounting for $53.3 trillion. Today, if your business isn’t digitally transformed, it won’t be able to stand against ever-changing times and fierce competition. Moreover, scaling up can be extremely challenging if your business isn’t equipped with the latest technologies out there.

Digital Transformation will enable you to:

  • Improve Productivity
  • Foster Innovation
  • Elevate Customer Experience
  • Increase Business Agility
  • Optimize Processes
  • Minimize Costs
  • Increase Speed to Market

Now that you know why you must transform your business digitally let’s see how to achieve it without spending a huge sum of resources.

Practical Usecases of Low Code Applications for Digital Transformation

Low-code platforms can help you solve some of your most intricate business challenges. Let’s look at some practical use cases of low-code platforms and how they can help you embrace Digital Transformation.

Web-based Customer Portal

Delivering a better customer experience is one of the many reasons companies embrace Digital Transformation. This involves developing apps that enhance their interactions across every touchpoint. Enterprises can easily achieve that with low-code platforms via customer engagement apps.

By using low-code platforms, users can develop and deploy apps with little to no coding. These apps can be scaled as and when required. Companies can monitor their performance and optimize them along the way. Thus, low-code development fosters innovation and allows organizations to move quickly.

Learn how SUEZ developed a web-based customer portal and improved their customer experience by allowing their users to perform routine tasks like paying invoices, calculating quotes, etc.

IoT-enabled Smart App

With the help of low-code platforms, your employees can create IoT-enabled smart apps that can be deployed without relying on your IT department. Not only can they make changes in real-time but also retract them easily. Ultimately, this provides more freedom to your employees — to innovate, be creative, and challenge the status quo.

Low-code platforms can enable your employees to get more done in less time — thereby boosting their productivity and improving performance. A recent survey by PTC reveals that 40% of businesses claim to have implemented Digital Transformation to improve their operational efficiency.

Learn how Hortilux — a leading manufacturer, and supplier of grow light solutions — revolutionized the greenhouse industry with an IoT-enabled smart app built with a low-code platform.

B2C Mobile Application

You can create fully functional mobile applications with low-code platforms. These platforms have ready-made templates and features that you can add to your app while developing it. By using low-code platforms, businesses can build custom apps much faster than the traditional approach.

Because many businesses employ digital transformation simply to speed up app development, low-code platforms can come in handy. They can radically decrease the amount of time it takes to launch a product while keeping its quality in check.

Learn how VGZ Cooperative — a leading healthcare insurance provider in the Netherlands — developed a custom mobile app in less time and by spending a fraction of the cost of traditional app development.

Apart from the above-mentioned ones, there are a lot of use-cases of low-code development. For instance, it can be used to develop SaaS apps, core systems, web portals, etc. You can use it for various purposes depending on your requirements.

Is Low-code Better Than Traditional App Development?

Yes. There are so many reasons you should consider low-code over traditional app development. Here are the top 3 reasons:

Improved Agility: Apps developed using low-code platforms make organizations more agile and resilient in the long run.

Cut Development Time: Low-code development can transform months-long projects into weeks-long — thereby enabling faster development.

Effective Risk Management: Unlike traditional development, Low-code platforms allow you to quickly adapt to market norms as and when needed.

Final Words

We hope we could provide you with a few ideas on the implications of low-code platforms on Digital Transformation. The possibilities can be endless. With a perfect blend of DX and low-code development, you can make your business stand out from the crowd.

As of now, well over 89% of businesses have already adopted or are planning to adopt a digital business strategy. With every passing day, the competition is going to get fiercer. Thus, now is the right time to take the leap and transform your business digitally.

If you need our help, let us know. We have helped businesses of every size and scale transform digitally by embracing the latest and cutting-edge tech and resources. Give us a shout, and our team will help you dominate your competition.

To know more about iView Labs, kindly log on to our website www.iviewlabs.com and to get in touch with us with your queries and needs just write us an email on info@iviewlabs.com and sales@iviewlabs.comDownload the latest portfolio to see our work.

An A to Z Guide on Creating Your Own NFT Marketplace

Introduction

It’s high time for NFTs. They are on the verge of being ubiquitous. The sales of NFTs crossed $2.4B in the first 6 months of 2021. That’s not all. The trading volume of NFTs has been soaring across the internet. A popular NFT marketplace — OpenSea reported an 800% increase in trading volume.

With more people joining the club every day, these numbers are bound to increase over time. This means, if you’re seeking to create your own NFT marketplace, there couldn’t be any better time than now. In this blog, we will share everything you need to know to start your own marketplace.

What is a non-fungible token (NFT)?

A non-fungible token (NFT) is like a digital asset representing art, music, videos, game items, etc. They can be traded via cryptocurrency and are built with the same software as other cryptos. What makes an NFT stand out is its uniqueness. Each NFT is unique and irreplaceable. However, you can still trade/sell them on various NFT marketplaces.

Here are a few properties of NFTs:

  • They are indivisible. You cannot divide an NFT or sell a part of it.
  • While it is possible to view an image or artwork for free, there can be only one individual owner at any given point in time. The ownership of any NFT can be easily verified and there’s no way anyone can modify/copy/paste ownership records.
  • NFTs can be scarce as they are launched in limited quantities and cannot be owned by multiple users simultaneously.

Now that you have a brief idea about NFTs, let’s understand more about their marketplaces and how they work.

How does an NFT Marketplace work?

NFT marketplaces work similarly to any other marketplace. Creators can upload their art on the blockchain, and collectors can view and trade it via cryptocurrency. You can create a marketplace for a very specific niche or for multiple industries catering to diversified audiences. 

As far as the revenue goes, most marketplaces collect a commission from all the trades happening there. However, there are many other ways you can generate revenue via a marketplace. For instance, you can levy a subscription fee to sellers/creators or have a fixed cost for registering. You can also consider allocating space for ads either to sellers or advertisers.

Now that we have a brief idea about how marketplaces work and how you can generate revenue from it, let’s look through essential features every NFT marketplace must-have.

Necessary Features of an NFT Marketplace Website

1. Storefront

While this goes without saying, there couldn’t be a marketplace without a storefront. That’s where you can display the products, categories, and feature popular creators on the marketplace.

You should prioritize the information to be displayed on the storefront as it is one of the most important aspects of your NFT marketplace. It should be easy to navigate, intuitive, and must deliver a consistent user experience.

2. Advanced Search & Seamless Navigation

Search and navigation are critical components of your marketplace. You must ensure your marketplace is easy to navigate and the users can find what they are looking for in no more than 4-5 clicks.

To simplify navigation, you can consider adding a mega-menu with explicitly defined categories, sub-categories, and products. For search, you can consider adding advanced filters that allow users to search via product attributes.

3. Seller Profiles/Store

Creating a seller profile will greatly improve the overall shopping experience. Buyers who are looking to buy NFTs only from a specific seller can do so via visiting their profiles. And on the other hand, sellers also get to display their best work in an organized manner.

You can add the seller’s selling history, total NFTs, customer feedback to their profile page. This will also help buyers decide whether to trust a seller or not. For instance, if a seller has less than three stars from five, a buyer will be cautious while dealing with them.

4. Creating Listings

Creating NFT listings will be another basic feature every marketplace should have. This is where sellers can upload their work and list them for auction/sale. They can add descriptions, images, and other relevant details that are necessary.

NFT creators may or may not be tech-savvy. Thus, it is important to keep things as simple as possible here. You don’t want to confuse them with too many options. Keep what’s required and verify the information on each listing before it goes live.

5. Buying & Bidding

While some creators sell their artwork at a fixed price, others prefer to put their work at auction. So it is important that your marketplace offers both options to creators. Auctions should have an expiry date while other listings get automatically removed once the art is sold.

As far as the bidding goes, you must ensure the process is swift and smooth. The information about the latest bid should be updated in real-time so there are no conflicts whatsoever. Having a seamless buying cycle will ensure a good shopping experience for buyers.

6. Wallet

Both the parties, buyers and sellers must have their wallets on the marketplace. They can store, send, and receive cryptocurrencies in exchange for NFTs. Buyers can load crypto to their wallets and sellers can cash it out once received.

There are several wallet systems available in the market. Make sure the one you choose is safe and reliable. The last thing you want is failed transactions and unhappy users. If you can, test different wallet systems before fixating to one.

Conclusion

Apart from the above-mentioned ones, there are several other features an NFT marketplace should have. For instance, the ability to rate a trade post-completion, verify an NFT, and many more. While creating your own marketplace, think of the features that will be usable to your audience. A feature-rich marketplace is bound to thrive even amidst today’s rapidly disrupting economy.

If you’re seeking to develop your own NFT marketplace but don’t know where to start, let us help. We can help you create a high-performing marketplace that consistently delivers a good user experience. Give us a shout, and let our trained professionals help.

To know more about iView Labs, kindly log on to our website www.iviewlabs.com and to get in touch with us with your queries and needs just write us an email on info@iviewlabs.com and sales@iviewlabs.comDownload the latest portfolio to see our work.

NestJS VS. Fastify _ Which One to Use & When

Introduction

Today, Node.js is among the top 10 JavaScript frameworks, primarily because it’s light, scalable and open-source. With the ever-increasing popularity of Node.js, several other frameworks have emerged to help developers build high-performing, reliable, and scalable server-side apps quickly and easily. Two of the most prominent Node.js frameworks are NestJS and Fastify. 

While both frameworks are equally competitive, there are a few things that set them apart. In this blog, we will look at the key differences between the two so you can decide which one’s ideal for you. If that sounds exciting, let’s get going.

NestJS VS Fastify: Top 5 Differences

NestJS and Fastify are fundamentally Node.js frameworks designed to ease out the development process. Let’s look at the top 5 key differences between them.

Overview:

NestJS: 

NestJS was first released in 2017 by Kamil Myśliwiec, who is a Google Expert in Web Technologies and Angular. As a framework, NestJS is heavily inspired by AngularJS. As it is a platform-independent framework, you can create and reuse some of the core elements in different applications. Furthermore, there are no limits to what you can build with the framework. You can develop everything from a minimal web application to a highly intricate enterprise solution.

Fastify:

Fastify was developed by Matteo Collina and Tomas Della Vedova back in 2017. They introduced it at a Node.js Interactive held in Vancouver. Here’s a framework that’s primarily focused on speed and performance (more about that later). It is easy to learn and developer-friendly. In 2019, Fastify joined the OpenJS foundation as an incubating project, and since then, the framework has evolved in leaps and bounds.

Marketshare:

NestJS:

Since the day it launched, NestJS has been consistently growing in numbers. Today, it has over 41.1k GitHub stars and gets downloaded over 764,859 times every week. It is also widely popular among the developer community for it has a shallow learning curve and good performance benchmarks. On StackShare, a popular community-driven SaaS platform that ranks software tools and technologies, NestJS has more followers and votes than Fastify. Last but not least, if we talk about the web, again, NestJS beats Fastify in numbers – for total web traffic and global site rank.

Fastify: 

Fastify, despite being an equally competent Node.js framework, is less popular as compared to NestJS. With over 20.7k stars on GitHub and 234,034 downloads a week, it is known for its speed and performance. Fastify has got its own set of loyal followers on StackShare – which are quite less than NestJS. Keeping the numbers aside, Fastify delivers exceptional performance and can increase your throughput up to 100%.

Core Features:

NestJS:

  • Versatile: You can use NestJS to build any and every type of server-side application irrespective of its intricacy.
  • Highly Scalable: With NestJS, you can start small by building a simple application and scale your way up to an enterprise-class server-side app.
  • Well-documented: Getting started with NestJS becomes super-easy with the huge library of resources available for free on the official website of the framework.
  • TypeScript: Because NestJS uses the latest version of TypeScript, it can change to the JS whilst simplifying context switching.

Fastify:

  • Performance: Being one of the fastest web frameworks, Fastify can serve up to 30,000 requests/second.
  • Extensible: You can seamlessly use Fastify via its hooks, decorators, and plugins. This makes the development process hassle-free.
  • Easy to Learn: Fastify is easy to learn and implement. It is expressive in nature. This means if you know Node.js, you can easily get your hands on Fastify.
  • Giant Ecosystem: Fastify has a huge ecosystem of core and community plugins that are freely accessible and can be used per your needs.

Community & Support:

NestJS:

With hundreds of contributors and thousands of users globally, you can be assured that you will get enough help and support in case you run into any troubles. That’s not all. NestJS also has a thriving community on various other developer forums like Spectrum, npm, Dev.to, and Discord. Additionally, you can also network with other NestJS nerds at various conferences held by community members from across the globe.

Fastify:

Fastify is also backed up by a huge pool of people who maintain and manage the framework. They roll out frequent updates to add new features to the framework and safeguard it from potential vulnerabilities. You can find Fastify forums on Dev.to, GitHub, and Stackoverflow. In case you’re looking for professional help, you can also hire a Fastify developer via platforms like arc or upstack. In case you’re looking for a reliable agency – give us a line, and we will be happy to help.

Popular Usecases:

NestJS: 

NestJS is used by some of the most popular companies like Adidas, Decathlon, Capgemini, Autodesk, etc. You can use it to build robust and reliable server-side applications that are both high-performing and secure.

Fastify:

Several popular companies, including Hotstar, Genesys, Habit, Radity, Microsoft, and NearForm use Fastify for different purposes. It is fast, reliable, and can efficiently handle intricate processes. With a giant ecosystem of 45 core and 155 community plugins, you simply cannot go wrong with Fastify.

Conclusion:

Both NestJS and Fastify are reliable and high-performing Node.js frameworks. Picking one over the other can be really intimidating. Rather than asking which one’s more popular – it’s better to go with the one that’s most optimized for the job. You may consider looking through their documentation and the source code before making a decision. 

If you’re still unsure which one would be right for you, let us help. Having worked with Node.js and similar frameworks for quite a while now, we can not only help you pick the right framework but also develop a robust and reliable application that stands true to the time. To get started, simply give us a line, and our team will be happy to help.

To know more about iView Labs, kindly log on to our website www.iviewlabs.com and to get in touch with us with your queries and needs just write us an email on info@iviewlabs.com and sales@iviewlabs.comDownload the latest portfolio to see our work.

Cross-Platform Desktop App Using ElectronJS

The advent of new technology trends has set a revolutionary change in application development. Developers around the world have the potential opportunity to explore new technology and upgrade their development cycle. Among these latest technologies, Electron JS is one of the significant wonders. Let me first introduce this incredible technology. 

Electron framework is used to develop native applications using modern technologies like JavaScript, CSS, and HTML. Moreover, this technology facilitates the developers to focus on the core applications so that Electron can take care of the hard parts. To be more specific, Electron utilizes Chromium and Node.JS so that the application can take the utmost benefits of HTML, JavaScript, and CSS. Its active community is maintained by a robust foundation called openJS, which made Electron a distinctive open-source framework. The best part of this web technology is it is a versatile platform, compatible with multiple devices of Mac, Windows, and Linux. What’s more, you can expect from a new-generation framework? 

Here is a helpful notation for the amateur developers who want to try out this technology: 

 git clone https://github.com/electron/electron-quick-start

# Go into the repository

$ cd electron-quick-start

# Install the dependencies and run

$ npm install && npm start

With Electron, you can imagine a platform where building a data-driven, cross-platform application is not rocket science. The boosting power of the NPM repository module and Bower registry are enough to meet all the requirements of the clients. If you have potential coding skills of Node.js, Angular js. and Mongo DB, you will find a lot of similarities in the syntax of Electron JS. 

For installing the Electron CLI, you need to type the following command in the terminal:

$ npm install -g electron-prebuilt

For testing the installation, type electron -h, and it should display the version of the Electron CLI.

Setting up the Project:

You can simply follow the structure below to learn the basic process: 

my-app

|- cache/

|- dist/

|- src/

|– app.js

| gulpfile.js

 where: – cache/ should be used to download the Electron binaries while developing the application. – dist/ contains the generated distribution file. – src/ contains the source code. – src/app.js is the entry point of the app. 

In the following step, you have to navigate the src/ folder in the terminal and fabricate the package.json and bower.json file for the application: 

$ npm init

$ bower init

Electron JS application models 

Different organizations profited from Electron from multiple points of view. The ideal approach to comprehend this JavaScript framework for desktop apps is to see it practically speaking. 

WebTorrent desktop application 

We all know about Torrent, either for desktop or mobile. However, the developers have introduced latest version using Electron JS. 

Nonetheless, this sort of app still feels a cycle old-fashioned and slow, this is the reason the developers at WebTorrent integrated better technology – with Electron JS as their primary developing framework. 

The outcome is WebTorrent, the principal downpour client working in the program and written in JavaScript and utilizes WebRTC for shared transport. 

With no modules, expansions, or establishments required, WebTorrent joins the client to a decentralized program-to-program network that guarantees productive record move. 

For what reason does WebTorrent utilize Electron JS? 

Electron steps right into it with the WebTorrent desktop rendition, making it as lightweight, advertisement free and open source as could be expected. Additionally, it helps the streaming and goes about as a cross-breed client that interfaces the app to all the famous BitTorrent and WebTorrent organizations. 

WordPress desktop application 

As the best CMS system, WordPress deserves a reliable desktop version with an automated setup. Electron JS has been integrated in the desktop version of WordPress which helped the users to maintain the content very easily. 

Moreover, WordPress for desktop is a new version for application development – Electron JS empowered this platform with better scalability and enhanced speed. In addition, it allows the users to precisely focus on the design and content management system without much distraction. 

For what reason does the WordPress desktop app use Electron? 

WordPress desktop application is locally hosted. Moreover, it takes negligible loading time using Electron JS framework. To empower this platform, developers have potentially integrated JavaScript and React as the primary developing code. 

Understanding the unique Process of Electron 

The electron can be categorized between two sorts of processes: 

Main Process: it refers to the point of the application, the file to be executed to run the application. Generally, these files narrate the different windows of the application and can be integrated with Electron IPC modules. 

Rendered Process: It refers to the controller of the window in the application that creates the in-built rendered Process. 

var app = require(‘app’),

    BrowserWindow = require(‘browser-window’);

When the application runs, it fires a ready-event that you can bind to. At this point, you can instantiate the primary window of the application:

var mainWindow = null;

app.on(‘ready’, function() {

    mainWindow = new BrowserWindow({

        width: 1024,

        height: 768

    });

    mainWindow.loadUrl(‘file://’ + __dirname + ‘/windows/main/main.html’);

    mainWindow.openDevTools();

});

Key points to follow:

· here, you have to create a new window with a new example of the BrowserWindow objects.

· The window contains an optional openDevTools() method that allow us to open an instance of the Chrome Dev Tools in the current window to initiate debugging.

The steps are inscribed below: 

my-app

|- src/

|– windows/

|— main/

|—- main.controller.js

|—- main.html

|—- main.view.js

… where main.controller.js contains the “server-side” logic of the application, and main.view.js contains the “client-side” logic of the application.

The main.html file is simply an HTML5 webpage, so we can simply start it like this:

<!DOCTYPE html>

<html>

<head>

    <meta charset=”utf-8″>

    <title>Password Keychain</title>

</head>

<body>

    <h1>Password Keychain</h1>

</body>

</html>

Your application should be ready to deploy. However, you need to test the final process. To automate the test, you have to move at the root of the src folders:

$ Electron.

You can also automate this process. 

Hope this tutorial is helpful to explore the latest technology and using it in the cross-platform desktop application. 

References: https://www.electronjs.org/ 

https://www.toptal.com/javascript/electron-cross-platform-desktop-apps-easy

https://www.google.com/search?q=Cross-Platform+Desktop+App+Using+ElectronJS&oq=Cross-Platform+Desktop+App+Using+ElectronJS&aqs=chrome..69i57j0i22i30l5.2275j0j7&sourceid=chrome&ie=UTF-8

https://www.digitalocean.com/community/tutorials/how-to-create-your-first-cross-platform-desktop-application-with-electron-on-macos

https://www.esparkinfo.com/electron-app-examples.html

To know more about iView Labs, kindly log on to our website www.iviewlabs.com and to get in touch with us with your queries and needs just write us an email on info@iviewlabs.com and sales@iviewlabs.comDownload the latest portfolio to see our work.

Angular VS ReactJs in the Front End Development World

When it comes to front-end development Angular and ReactJs are considered to be the top two technologies. But to choose between the two is one of the most confusing decisions as both of them have their advantages. Angular and ReactJs both solve frontend development problems but in their own ways. 

Merely sometimes back it was enough for the business to have a website inorder to reach their broader market. But today statistics have shown a huge increase in the types of business websites that are being consumed by the audiences for better interaction with the brand. 

So, the debate between ReactJs and Angular has been an ongoing one. Since both are coming up with new versions every year and also brining in great features, so the decision to select one has become very difficult. 

A brief on ReactJs and Angular 

About ReactJs

ReactJs is an interactive user interface, meaning it is a necessary element of the frontend development of applications. It is a library that you can use to determine how your application is going to look to your users and how they can operate and interact with it. In other words, as per the Model-View-Controller framework, ReactJS creates the upfront view of the website. 

About Angular

In regard with ReactJs, Angular is a complete framework that is built on TypeScript that has the capability to spin code efficiently. It is a wholesome toolkit that has everything to build an entire application or website. 

ReactJs Vs Angular – Showing the difference between the two 

  1. Underlying Architecture 

ReactJs is a Model-View-Controller (MVC) framework with a rendering UI library, that means it uses written code or JSX to create the interface. Biggest advantage is that it does not force on the architecture of your apps and allows you a great deal of freedom during the development process.

Whereas Angular, is a complete MVC that can develop an entire architecture of a website or an app. The little limitation it carries on with it is that it offers minimal flexibility, meaning unlike ReactJs you cannot add functions on the developed architecture making it limited within the scoop of the tools. 

  1. Components 

These are one of the USPs of Angular and ReactJs. Components are the small chunks of codes that can be added to add a specific functionality. But both of these technologies have a very clear distinction in them such as –

ReactJs has a number of free as well as paid UI components that can easily add functionalities to your app or website. Also, these components can be built using JavaScripts. One of the biggest advantage of building your frontend with ReactJs is that it has community that keeps on adding new chunks of code which can be used by anyone.  

Unlike React, Angular doesn’t only imbibe components even though it follows a component-based approach, Angular is a complete framework that can help you easily develop modern, reactive, and component-driven frontend of an application or a website. Which implies that Angular offers more options than developing components which includes such as validations, routing, state management, form, and lots to develop large applications.

  1. Performance 

This is one of the major aspect, analyzing the impact of technology on the performance. 

Document Object Model is the factor that decides the performance. DOM is a programming interface that makes the browser read the object and nodes in applications’ XML or HTML documents. And both Angular and ReactJs maintain their DOM very differently. 

ReactJs is considered to have an edge over Angular but only in its certain respects. Such as the virtual DOM allows its apps to virtually update the changes without rewriting the entire HTML document. This renders updates much quicker, allowing lightning-fast performance regardless of the size of the application, making it great in terms of scalability. 

Whereas, Angular being the complete framework of frontend development in its regular DOM feature makes the application slow in performance. This is the reason that Angular is ideal for developing single-page applications that only updates a single view at a time. 

This way Angular presents lower performance with large and complex multi-faceted applications. However, Angular has Change Detection technique to optimize performance.

  1. Templates 

In ReactJs, templates are called JavaScript XML or JSX, which combines the JavaScript code and markup in one line of code this helps in developing user interfaces efficiently. It is an extension to JavaScriptthat makes use of HTML-like syntax where you can build components by combining code and markup.

On the other hand, Angular uses advance HTML that has Angular ng-if ng-or directives. This indicates that you have to properly learn to code in advanced HTML to code the frontend correctly.  

  1. Data binding 

ReactJs and Angular both has components to render UI. Things to consider when using ReactJs or Angular is their component’s logic that has all the data related to a component that gets displayed in the User Interface. So, the connection between data and the component’s logic is data-binding. 

React has only one way of data binding which means that the model state is updated and then it renders changes to the user interface. But if you change the UI that doesn’t mean that the model state will also change. For that you will have to figure out so ways such as state management libraries or callbacks. 

Whereas in Angular there is two way of data binding that means if you change the UI then the model state will also change and if you change the model state then the user interface will also change. This gives an added advantage to Angular as compared to ReactJs. 

  1. Dependency Injection

It has been seen that certain dependency injection is almost indispensable in data-binding. This is because some of them helps with decoupling where there is no additional data layering in the application model. 

This is a problem in the ReactJs technology as Dependency injection (DI) goes against current architecture of functional programming and immutability. 

But in Angular dependency injection makes it capable of creating different lifecycles of different stores. This implies that the stores creates space for the components mount that makes them smoothly and limitlessly available to components’ children.  

In ReactJs the language makes use of global app state that maps different components but this way you will be introducing bugs when cleaning component unmount. 

Websites that are Built on Angular and ReactJs 

Forbes which is one of the world’s most visited websites is built on Angular. The website has the capacity to respond to more than 74 million queries on a monthly basis in the United States alone. Angular has given the website the authority to work on reusable codebase, provides uninterrupted user experience, and also the support and maintenance are easy. 

Example of ReactJs is supreme Facebook, the website is built on React Library and its products. Facebook developers use React to create responsive UI. React and also maintain high website performance. Lately, Facebook has supported 2.45 billion monthly active users and this number is continuously growing. 

To Conclude 

So, before you kickstart your frontend development it is important that you keep these aspects in your mind. With these it is also necessary for you to know that the learning curve of these two technologies are very different. As ReactJs is JavaScript programming language, it is way easier to work on this language because of its simple design, detailed documentation, libraries, and JSX. In contrast with ReactJs, Angular is complex and developer needs to learn the syntax. But once there is a hand on syntax the technology gives multiple options to solve a single problem. 

To know more about iView Labs, kindly log on to our website www.iviewlabs.com and to get in touch with us with your queries and needs just write us an email on info@iviewlabs.com and sales@iviewlabs.comDownload the latest portfolio to see our work.

Real World Implication of Microservices in the Fintech Industry

The transformation of the monolithic architecture to microservices architecture is one of the most heroic steps that you might take to upswing your business. So, if you are really looking forward to scale your infrastructure and also speed up while deflecting high supervision costs then microservices is the right solution. 

Especially, in a FinTech ecosystem that is running to establish itself in the digital centric world. And this being the reason that they are experimenting their digital approaches with highly scalable, flexible, and efficient architectures for their infrastructures. To get an outcome of performing well in the competition; and also satisfying and solving their customers’ issues.  

The outmost benefit of Microservices Architecture is its capability to provide flexibility, structural scalability, and reduced costs. The Monolithic structure has often failed when you want to scale your architecture. And since, financial services can never remain constant there is always scope to extend its capabilities as the world is changing. 

The long before financial institutions have legacy systems that carry the baggage of centralized database that are tightly coupled sub system. Microservices give them an approach to separate database from every services. Whenever a new service or a feature is deployed in an infrastructure or product then it has its own separate database and this way entire system doesn’t get affected. The architecture offers solution to fetch the only required data belonging to a specific service. The service reflects through an endpoint or a middleware platform, implying that a large scale service can be implemented with No SQL database for heavy scenarios. 

Example of a real life Bank with Monolithic architecture:

Danske Bank worked on the monolithic architecture that mostly relied on the sharing of the resources and therefore the processes couldn’t function independently. The major issue with the monolithic architecture was its scalability and maintainability. Their system wasn’t componentized and shared software libraries. Also monolithic architecture has stack dependencies that stops the embedment of the latest technologies. Additionally, with this architecture banking application had the fear of sending over unencrypted data of the users. 

Monolithic application involves huge and complex code, making the response time of a web application high, and also, unacceptable.

And as the web service coincides with the monolith ecosystem, they have a greater downtime and are unavailable each time there is an integration or upgradation of new feature in the application. Which states that the B2B dependency on the application can further complicate decision-making.   

Example of a real life Fintech organization having Microservice architecture:

Monzo Bank, a London Based bank uses microservices architecture to build a mobile first U.K digital bank. It has established a cloud native mobile-first digital bank while also complying with regulations. It has the technology foundation that can provide what all the traditional banks cannot  with an additional cloud enabled advantage. 

Monzo uses AWS hosting for its core banking needs to enable scalability and flexibility with its cloud computing strength, also eliminating the doubts in terms of capacity, infrastructure, and provisioning management. 

Monzo has established its core banking systems from scratch with the help of microservices architecture, with multiple virtualized servers having container tools such as Docker and Kubernetes. It architecture makes a hub of small elements that can scale as an entity, communicate synchronously or asynchronously, and have APIs. Their banking application also has a platform-agnostic for easy interoperability. 

Outcome of adopting such a system

  1. Monzo runs on an active data centre that avoid any failures or downtime attached to their banking application
  2. Its AWS hosting offers sophisticated security, auditability, and encryption levels to remain compliant with the banking regulations. 
  3. Their customer experience is powered by technology making them, by far the most significant is customer centricity; elevating and enhancing their infrastructure according to the competitive landscape for FinTech organizations today.
  4. Their core banking system has a technology architecture that is open, agnostic, scalable, secure, and 3rd Platform–enabled.
  5. As a startup it always had the advantage to develop its infrastructure from scratch and be totally cloud driven.  From the very start they understood that simple computation won’t take them out of the firewall but rather give them a data driven and secure architecture that can totally redesign their system’s infrastructure.

The biggest benefit Monzo has gained from microservices is organisational flexibility, Suhail Patel, Monzo’s backend engineer explained this by quoting – 

“We build services which are granular enough to be easily understood. Ownership of services is well-defined but can be fluid based on the goals of the company. Monzo has grown significantly over the past 24 months; the structure of existing teams and emergence of new teams has changed significantly as a result.”

Benefits of inducing Microservices in financial institutions 

There are considerable advantages that microservices can provide with a robust IT strategy that is sufficient for smooth transition. 

  • Transmission and redeployment of new application features without fear of failing the entire application.
  • Increased agility and decoupled release cycles implying app updates can be developed and deployed within hours.
  • With microservices architecture the infrastructure can be easily replicated and can be more effectively help in scaling growth in terms of users and transaction volumes. 
  • As database is much less interdependent, microservices can level down failure footprint. 
  • Microservices architecture makes banking application easier to refactor or replace going forwards.
  • As microservices can be easily replicated it can help increase structural scalability. 
  • Microservices architecture helps provide improved security levels in the application this way the threats do not breach the entire app and the other elements can left protected. 

Microservices Architecture – Ideal platform for Platform Banking 

Microservice architecture provides accelerated integration with the third parties and efficiency in the process, which proves to be a major competitive factor in the platform banking ecosystem. The traditional banking system that goes with the monolithic approach has multiple points of integrations and batch processing which is highly inefficient and slows the entire process. And the microservices architecture can bring in a phased approach that minimises risk with a deliberate process in the near-term and long-term objectives. Each element can be developed, updated, and managed independently, making microservices based applications easier to work on and maintain. 

To Conclude

Banks and Financial Institutes must adopt microservices architecture in order to create and enter new markets, and also establish themselves rightly to gain all the profits that a new market can offer. With the platform banking the FinTech industry will not only introduce new sources of revenue, but also present enhanced customer experience along with the improved operational efficiency reciprocating a lot of margin. 

Also, in the long-term, banks and financial institutes must move to a more sophisticated microservices based core platform in coordination with service mesh. Banks are currently trying to develop a marketplace that should have a microservices platform providing and scaling banking services as individual stacks categorized by product domains.

Consider this example, an organization owner can develop a marketplace that can combine industry leading onboarding services from a fintech with its inhouse underwriting capabilities and book the receivables to a third party bank. And also a customer availing a loan from their platform would be able to protect from the various levels in the back end. Such a composition can be executed effectively only with a microservices-based architecture. 

So, the goal of microservices architecture is to help financial institutes and banks align together services from different platforms into unity to offer a unique service to customers.

To know more about iView Labs, kindly log on to our website www.iviewlabs.com and to get in touch with us with your queries and needs just write us an email on info@iviewlabs.com and sales@iviewlabs.comDownload the latest portfolio to see our work.

9 key points to decide on Microservices Architecture

Microservices Architecture is a great way to structure your single monolithic codebases. It gives an opportunity to scale the architecture, giving you complete portability of an application. But before going through all the benefits of microservices, it is important that we understand the key points of Microservices Architecture in order to get the maximum value out of the entire structure.

Best practices to include while implementing Microservices Architecture 

  1. Why Microservices Architecture?

First, identify the need whether micro services architecture for your cloud application development is going to be really beneficial or not. The biggest advantage of microservices is the way it disintegrates  data and operations. This distributed system will  help to partition all your data into different services. This gives an option to scale the system along with the data that needs to be prescribed independently so that the service logic is separate. You will need to identify whether such separation of data, components and services which  brings scalability  is really required for your product, use case or a business application on cloud..

  1. Resources

Each unit in the application runs with its own runtime and different processing threads giving it a better elasticity than the monolithic architecture. If you need such elasticity and scale, you will have to plan your resources, separating data; teams separated, leading to efficient ways of managing  each service independently irrespective of resources.

  1. Define the kind of microservices 

The success of microservices architecture is mainly on  how you design, define and architect this system. Before implementing it is important to clearly understand your business function, your use case, your modules,, services, and to understand how these different modules will interchange and exchange data into each other. A clarity on your business function is important to define the architecture that subsides in the system with fragmentation. So, remember to recognize your business functionality far ahead to build optimal microservice architecture.

  1. Recognizing Scalability of your Structure 

Scalability being the major aspect of microservices, it allows an application to be broken down into units and then concurrently being processed in parallel. Thereafter, increasing the overall efficiency of the application. So, while inducing scalability identify these aspects in your system – resource bottlenecks for read and write traffic.

Start by knowing and understanding the nature of growth your system would have. Assess this on predetermined data or put your assumptions to design a system with a performance benchmark to understand it’s  qualitative growth scale. Thereafter is the capacity planning, this is where quantitative and qualitative growth comes into play. Next is dependency scaling; You need to understand the interdependent scenarios which could lead to bottlenecks for fetching and writing data into your databases. This is where a well defined decoupled module would help to bring that scale for your system.

  1. Ensuring Cost Vs Benefit 

All in all, Microservices Architecture transformation will lead to an independent management of services which will give your application an agility that will facilitate continuous delivery and faster time to market. Ofcourse, initially when you are building with a microservices architecture, it will take time and cost of it will increase but you build your systems with a mindset of modernization and to sustain for the future  for at least for 5 years.  Implementing the microservice architecture isn’t only a technical decision this kind of transformation also requires a buy-in from the stakeholders into account to ensure that any system that you are  building is able to sustain. So, before your monolithic architecture is transformed into microservices or needs to be modernized we need to understand what are the benefits it’s going to bring for the system in the longer run. 

  1. A good set of DevOps toolkit

To get an optimal value out of your new architecture you need to automate your services testing, build and deploy management. Therefore it is important to set up a good set of DevOps process as you will find it faster to release your application. 

  1. A single entry point

Implement an API Gateway which is  a single entry point for all the requests of your client. Since in microservices architecture, each service is managed independently, from its authentication, business logic and database, we need a common gateway to interact with different services of the system. This helps in distributing your client requests separately for each service. Also, it gives an advantage to host and request each service of your application differently.  The communication protocol between your product and services should be as simple as possible and it would be incharge of transmitting the data without changing it. Microservice architectures have the capability to keep data or resources as straightforward as possible to avoid tight coupling of the elements. In some opportunities you might find yourself using an event driven architecture with asynchronous message wise communications.

  1. Keep in mind the challenges

We know microservices can provide you great benefits from decoupling, fragmentation, flexibility to scalability. But you can come across various challenges when you work on it as a whole system. As your system is divided into distributed systems it can now have multiple bottleneck points, so you need to take in account the multiple bottlenecks points. Along with it you also need to understand network hops it may have due to fragmented services. Hence the question is whether my application really needs a microservices architecture.

  1. Reduce Deployment Friction

Microservices can sustainably support continuous delivery as you have an increasing number of services that need to be deployed multiple times a day. So it is critical that you go with continuous delivery to minimize the risks of release failure, as well as ensuring that your resources are focused on building and running the application rather than being stuck at the deployment stage. 

The biggest commercial Advantage that Microservice Architecture provides: 

The biggest advantage is that microservices give an opportunity to scale, to manage, to integrate independently which helps to bring agility in your application. Also, with decoupling, it gives you a possibility to scale each service independently. We would highly recommend Micro services architecture for applications which have third party API integrations, Internal multiple Business logic  scenarios, Multiple product offerings where there is a way to scale, manage and integrate each service module independently.

To know more about iView Labs, kindly log on to our website www.iviewlabs.com and to get in touch with us with your queries and needs just write us an email on info@iviewlabs.com and sales@iviewlabs.comDownload the latest portfolio to see our work.

How to Secure your Products with DevSecOps and Beyond in 2021?

IT Security was always a significant concern in the tech environment. Security breaches during the pandemic have brought securing tech products to the top of the priority list.

What are the top trends defining Software Product Security?

  • Building Security into the Development Ecosystem from the Beginning

This ensures that during the entire development process, security remains a core concern. Integration of data protection mechanisms from the initial stages is made mandatory by the Data Protection Regulation in Europe. Experts are considering similar measures for Asia and North America as well.

  • DevOps is now DevSecOps.

DevSecOps is the term given to the attitude, processes, technology, and operations during the development of an app, tool, or software. It aims at building security into the development from the very beginning. So the Development, Security, and Operations teams work in tandem all through the product development cycle. 

What’s the DevSecOps Workflow?

  • The code written by one developer is checked for possible security-related weaknesses and issues by another coder.
  • The application is brought into play with Infrastructure-as-Code tools.
  • Security configurations are activated into the Control Management System.
  • The application is tested through the Testing Automation. This includes all aspects such as UI, Back-end, separate security tests, API, and overall integration.
  • If the application clears all the testing procedures, it is progressed to the production stage.
  • Intense monitoring comes into play to check operational security risks.

Tools for DevSecOps 

The top tools for managing DevSecOps during the CI/CD are the following:

  • Static Application Security Testing Tools
    These tools check the code for problems that may lead to security risks in the future. They are used up to the development phase.

Examples: GitLab, HCL AppScan, Coverity, CodeScan, etc.

  • Software Composition Analysis Tools

They are employed for finding weaknesses in the third-party and open-source components. Covering the license risks as well for timely identification and solution is essential for them. Accelerating the DevSecOps process is their concern.

Examples: WhiteSource, FlexNet Code Insight, Black Duck, JFrog Xray, etc.

  • Interactive Application Security Testing Tools

They are deployed to monitor and analyze the behavior of the application during the run-time. By identifying the run-time level susceptibilities, it allows the developers to find the flaws in the code. The coders can then address the issues in the code to strengthen the security.

Examples: Parasoft, Veracode, Checkmarx, SonarQube, etc.

  • Dynamic Application Security Testing Tools

They are designed to carry out simulation exercises to protect the product from hackers. They work through the network and do not require code access.

Examples: Appknox, Netsparker, GitLab, HCL AppScan, etc.

  • Security Reassessment at each Stage

The strong beginning requires sustenance. At each stage of development, the risks are weighed for the necessary immediate steps. Each stage of development is often broken into smaller stages for denser, more in-depth, and detailed checks.

  • Innovation and Improvements in the Secure Development Lifecycle (SDL)

The SDL is now emphasizing on:

  • Continuous upgrading of the skills of coders with the protection of code in the center.
  • Ensuring that all teams and each member are at the same level of security training and awareness.
  • Regulatory requirements are no more considered frictional to development but as a firm foundation for smoother progress.

What are the crucial Product Security Practices for 2021? 

  1. Segmentation

Segmentation has to do with data, storage, and capabilities. By clearly segmenting, the team can ensure that the data is managed appropriately. In case of unwanted access, it would be easier to carry out security checks and measures. For storage, determining the right choices between physical or cloud storage is essential. Finally, segmentation in capabilities ensures a faster development pace and easier optimization. Overall, it’s about the better organization of the most fundamental aspects.

  1. Automation

Automation can tackle many of the expected threats. So can the various probable ones. Automation can be attached to the auto-remedy tasks. It requires analysis of firewalls and security configurations. It saves the experts’ energy and time, which they can devote to novel security threats and strategic measures.

  1. Ensuring Security from Design and Architecture Perspective 

Threat modeling at the initial stage of designing will save a lot of time and effort in the later stages. It will alert the team to attacks. When they know about such threats in the back of their minds, the alertness will improve. Design documents will draw the boundaries for development level updates to avoid errors mid-way on the development course. Third-party component tracking is crucial in figuring out weaker components and fixing them promptly.

  1. Sustained Patching 

Continuous patching ensures that your product does not suffer because of old software. With about 80% of the components being open-source, security and licensing risks increase. Maintaining elaborate version details and not missing the latest patches enhances product security.

  1. Least Privilege Principle 

This means granting only the necessary and minimum privileges to systems and users. Conscious or inadvertent compromises to security are thwarted by ensuring the least privilege. Timely canceling the accesses no longer needed and changing the access level according to the duty change is essential.

  1. Mapping the Data Processing

Data processing map helps in determining the types of data the product will deal with. It also outlines the use of each type of data and the processes it will involve into. When an elaborate data plan is created in advance, the security team can prepare security controls in advance. It also helps allocate data to appropriate systems, define privileges, and control and process sensitive and personal data.

  1. Greater Encryption

Well, there’s a lot of talk about the end of encryption with the coming of Quantum Computing. However, the Tech giants investing billions into Quantum Computing have already ensured that its uses will be constructive. So there’s no reason for losing interest in encryption. No point in taking FIPS 140-2 lightly. It would be better to take the Application-level encryption a notch higher. 

  1. Securing All Storage Systems

Keep all the bases covered. There’s no point in believing that if strong security measures are implemented for the internal storage, then networks and OS can be ignored. Strengthening critical storage is the key to securing the product.

  1. Dynamic Testing

Dynamic testing does not just have to do with continuous and variegated testing to check risks. It’s also about constructing scenarios and conducting simulation exercises. Companies have hired expert hackers to help their teams with the process. They can find ever ingenious ways of causing trouble and breaching the security of the product. This is an innovative way of testing the team’s imagination and intelligence. Mature teams can rely upon the updates of latest forms and modes of threats and test the product more often and from different angles.

  1. Quicker Incident Response Planning

Incident response is rooted in threat modeling. However, it has to look beyond that too. It cannot be caught in a frozen mold. Prompt action against potential breaches can be laid out in steps. What’s more important is the right anticipation of the threat that’s not been planned for or remains unseen. 

Swift planning and execution at the moment of attack is the challenge that tech product security experts will have to take up. These are the ten effective practices that will remain central to securing products in their development and performance phases. However, securing products is not just about putting the right systems, procedures, and practices in place. Do you have any more questions? Leave them in the comments below. We will get back to you with the answers soon.

To know more about iView Labs, kindly log on to our website www.iviewlabs.com and to get in touch with us with your queries and needs just write us an email on info@iviewlabs.com and sales@iviewlabs.com. Download the latest portfolio to see our work.

10 Steps for Managing Your Software Product after its Launch

A product is an embodiment of your brand values and your customers’ faith. Launching a software product is not enough to make it successful. Tracking its performance, understanding user behavior, their needs, and channeling the changes through an iterative cycle with the right strategies to create engagement and drive value for the customer is critical. Re-strategizing product features as per the evolving user behavior must ensure your software product’s stickiness. A software product should be seen as a continuous process of improvement. 

It cannot end at a product launch. Product lifecycle management, user behavior & user engagement with exemplary marketing efforts to find the right product-market fit for your software product is key that needs to be unlocked post-launch.

Why is Post-Launch Software Product Management Important?

Post-launch product management is crucial for many reasons.

  • Digital users have near to zero tolerance. Imperfections, bugs, clumsiness, lags could dishearten the users of your software product.  
  • Setting the ship on the sail is not enough. Knowing its coordinates and directions is more important. Meaning you need to understand and track your user’s journey and behaviour of users using your software product. 
  • Post-launch, monitoring your software product’s performance is very important to see that there are no lags, performance issues created due to an increase in daily active users.
  • The various parameters that define user behavior are tracked and studied, for example, the click rate, the acquisition rate, bounce rate, and conversion rate. This improves your understanding of  users and can redefine strategies around it.
  • Depending upon the overall user metrics, adjustments in marketing strategies improve product performance in the market.

How to Manage a Product Post-launch & find out whether you have a market for your product?

Step 1: Understand the importance of data analysis 

World-class marketing strategies are not enough to make a product successful in the digital space. One should also have an analytical mindset required to track the customers’ end-to-end experience. If you have all your tracking mechanisms in place, the parameters which will help you to gauge if the product is a perfect market fit or not are: 

– Click rate

– Acquisition rate 

– Engagement rate 

– Retention rate

Step 2: Take proper customer feedback 

We’ll see that ensuring customer satisfaction with the new product is more than a mere formality. Send messages, call, shoot emails …

– Check with them how they feel about the product?

– Ask them if the product met their expectations?

– Try to gauge if they are feeling under-rewarded for their excitement and confidence in your brand.

– Emphasize the features and benefits of the products they may be missing putting to use. Train them for product use if required. 

– Keep a measure of Customer Support Ticket issued for future analysis. Encourage them to post reviews, testimonials, and feedback

Step 3: Checking for imperfections, bugs, problems, shortcomings, etc.

This is where serious work begins. You may receive some less positive news while checking customer satisfaction. However, checking for lags, bugs, defects, and reasons for dissatisfaction should be a separate managerial exercise as well. QA testing should be continued even after the product is launched because there is always a scope for improvement. Gathering positive and negative feedback should be done separately, if not from different sets of buyers. The sooner you begin gathering negative feedback, the better as you improve faster.

Step 4: Planning to address the shortcomings

It has to be a quick, competent, and prompt process; else your product might lose the fizz. It can be done in the following ways.

– Making strategies for minimizing the harm to the customer relationship.

– Sending the details of severe flaws to the senior management so that timely steps can be taken to address the issues. This will minimize the harm.

– Pre-determining the possible market underperformance of the product and making adjustments.

– Even if the customers are satisfied with the product, try to push them to get fruitful feedback for attaining perfection in the next model or version.

Step 5: Find out your Product-Market Fit

Preparing a Product-Market Fit report can also give actionable insights to optimize the post-launch strategies. To check the product-market fit, you will need the following:

  • Customer satisfaction data
  • Customers’ understanding of the unique value proposition of your product in the market. How many of them understand why your product is unique and different from your competitors?
  • How likely are the customers of your competitors to try your product after learning about its benefits?
  • How likely is the user-generated content to influence those who are yet to make their mind for buying your product?
  • How many new users have your product won by building the positive image with the initial buyers and through their feedback and testimonials?

Besides these, you’ll need many other metrics for correct decision-making.

  • Comparative data around the cost of acquisition, adoption, and conversion of leads into customers. 
  • Customer lifetime value: CLV the most important calculation you can make if you are into SaaS. It helps in re-orienting marketing and development tasks according to the broader strategy of the organization. Keeping a smaller set of loyal customers happy could be more profitable than acquiring new ones and losing them in a short time. 
  • Churn Rate: This gives you an idea of the proportion of customers you are losing. To reduce it, you’ll have to keep a wider variety of users happy. You would not want to do it if acquiring and trying new users is cheaper than keeping everyone satisfied.
  • Promoter Score: It’s about the number or proportion of users recommending your product to others. This can be measured either from the total or against the number of users making no contribution to expanding your market.

Step 6: Gathering User Generated Content

Positive reviews, testimonials, and feedback are a dividend for the hard-work gone into product design and launch. These can be in the form of raw data, videos, audio or text. These dividends have to be re-invested. Pump them into your marketing strategy. Let the world know how your product is performing in the initial stages.

There’s nothing better than the prospective customers getting to know about it in the words of those who have already fallen in love with it. User-generated content is amongst the top digital marketing content strategies for 2021. It’s original, diverse, carries passion, honesty, and impeccable power to attract.

Step 7: Strike the Right Balance between In-bound and Out-bound Marketing Efforts

Many managers ignore balancing the in-bound and outbound marketing if the product is doing well. They don’t realize that post-launch product management is not just about the current product. It’s equally as much about the future coming model/version of the similar product, other products, and the brand overall. Here are a few examples of adjustments you can make:

  • Case 1- There are serious issues worth addressing: They may be hindering the market performance. Buyers could be getting doubtful about your product. Push the positive reviews and feedback into the outbound channels. Try to divert or slow the purchase path from in-bound channels until the next batch arrives.
  • Case 2 – Huge inflow of positive feedback, and inbound traffic. Use this opportunity to build relationships. Start planning for the future without losing sight of the present. Try to build a strategy to promote the brand overall. Announce schemes to clear underperforming products.
  • Case 3 – Everything seems in balance. This situation can be used to focus on the competitors and the external market. With timely improvisations and adjustments in emphasis on inbound/outbound efforts, you can try to gain a competitive advantage by eating into the rival product’s market.

Step 8: Customer Retention Strategy

After a few rounds of Product Performance Reports, you will have a fair idea of how the product is performing. Before planning ahead, make sure to draw a strategy to ensure customer retention.

If the product carries the scope of the repeated purchase, inaugurate offers.

Lay emphasis on converting the first-time buyers into loyal customers through loyalty marketing efforts. Design discount offers, reward-points schemes, etc.

Step 9: Drawing the In-market Product Life Cycle for Better Decision Making

In-market Product Life Cycle curve is graphed around:

  • Profit and revenue
  • Percentage of sales from the existing stock
  • Bookings and orders placed

A freshly launched product would give a rising curve. The declining curve means that the product is losing popularity. A flat curve calls for extra marketing efforts. It allows a dynamic picture of how the product is actually doing in the market.Sometimes it can provide seasonal insights as well, besides the quarterly performance reviews. Overall, it hastens smart post-launch product management decision making.

 
Step 10: Create the Financial Scorecard

For whatever actions and improvements the post-launch campaigns call for, funds are needed. Every company allocates funds for R&D, Marketing, Sales, and Management, etc. much before the launch. However, as the actual performance of the product unfolds, these funds have to be relocated. It depends upon the immediate measures decided and the adjustments in the long-term strategy in the product life cycle.

The post-launch Financial Scorecard should include weekly, monthly, and quarterly analysis of gross profit, profit percentage, sales figures, post-launch marketing campaign related statistics etc. Variance from planned outcomes, performance insights, customer data, and key business indicators, allow extracting the future opportunity plans.

We are sure that with these steps you will not be in dark, and drive your products towards great in-market performance. Do you have any more questions? Leave them in the comments below. We will get back to you with the answers soon.

To know more about iView Labs, kindly log on to our website www.iviewlabs.com and to get in touch with us with your queries and needs just write us an email on info@iviewlabs.com and sales@iviewlabs.com.

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