How to Make Your Websites ADA-Compliant?

We designate parking spaces and create raised markings on roads for helping the disabled. Now, we need to make our websites ADA-compliant too. ADA stands for The Americans with Disabilities Act which came into force in Jan, 2018. If your website or blog isn’t fulfilling statutes laid out by ADA, you can be issued a legal notice for non-compliance.

Why Do Websites Need to Be ADA-Compliant?

ADA compliance is a policy regulation for the inclusion of disabled people in all walks of life. The rationale behind the policy is that physically and mentally-compromised people should be able to access and use websites as well as normal people can.

What Will Happen If you’re not ADA-Compliant? Presently, nothing will happen. There have been cases where a link has been taken down after a complaint was filed with the authorities. But nothing drastic has happened as of now.  But what if the page taken down is one of your well-ranked pages? A page you built with years of careful SEO, back linking, and impeccable content? That will pinch quite a bit.

ADA-Compliant

Do You Need to Worry About This?

Not all companies need to pay heed to ADA compliance regulations. But if you’re in a public service domain, or are a government agency, or have 15 employees or more, you need to pay heed to ADA. Another way of determining this is: if your geographical location falls within an ADA-governed area, you will have to make your website compliant too.

Have you received a complaint or explanation notice for violation of ADA? Well, you’re not alone. Only 5-8% of government pages fulfill all the rules of ADA. Still, you need to be on the safe side of law at all times. 

Tips to Make Your Website ADA-Compliant

  • Understand the Web Content Accessibility Guidelines (WCAG)

Here are some of the recommendations mentioned in the WCAG:

  1. All non-text elements have a text alternative, barring some exceptional situations.
  2. All pre-recorded audio and video content has accompanying captions and audio descriptions.
  3. You have provided sign language references for all pre-recorded audio content.
  4. Instructions are not based solely on sensory characteristics such as size, shape, color, orientation, location, etc.
  5. Each and every text input filed can be programmatically determined.
  6. If a web page contains an audio that gets automatically triggered, there is a mechanism to turn it off within 3 seconds.
  7. The contrast ratio of text and images is not less than 4.5:1.
  • Conduct an ADA audit using the WAVE tool

Google Chrome’s WAVE tool is available at http://wave.webaim.org. You can type in your site URL and review the missing headings, descriptions, and other page structure related issues. The results will also show the ADA-related issues on that one page. We got 3 alerts and 0 errors on our homepage’s ADA evaluation.

Wave - ADA

 

  • Image Descriptions Should Be Complete

All the pictures and rich media elements you use in your site should have proper alt tags. Alt tags are used by page readers and players to describe the image to non-sighted users. If your images lack alt tags, they will be ignored by crawlers once Google starts penalizing sites for ADA-non compliance.

  • Design Your Site for All Users

If your site has illegible fonts or color contrast issues, it will not be of any use to handicap visitors. Similarly, CTAs, buttons, and links should be conspicuous and boldly displayed. Your page style and architecture should be so natural and intuitive that users of all levels can access information easily and painlessly.

Here are examples of good and bad ADA-optimized content:

ADA Example 1

ADA Example 2

  • Follow Copywriting Best Practices

Include white space in your web content judiciously. Write conversational content that is easy to read and digest. Break up large walls of text into small sentences and paragraphs. Organize page content using logical headings and sub-headings. For acronyms like USA, use a period between letters so that screen readers pronounce them correctly. These best practices will not only help your handicap customers but also delight your regular website visitors.

  • Check Your Site’ s Code

It’s always better to hire a professional site developer and designer look through your website’s HTML and CSS to make sure that there are no lacunas. Outdated content needs to be disposed and clean coding practices should be deployed.

ADA Compliance Checklist

We understand you’re busy growing your business yet want to be abreast with ADA regulations. Below, we have compiled a comprehensive checklist with the major points you need to cover in your website.

Data Point Yes No
All the images, audio/video files, plugins have alt tags?
Text descriptions accompany all complex graphics?
The alt descriptions specify the object’s purpose?
Blank alt tags are attached to graphics that are not clickable?
If an image is also a link, does the alt tag describe the link and graphics destination?
All videos have audio descriptions and captions?
All videos come with text transcripts? Is there a separate link to the transcript?
Are the videos embedded as web objects or present as links?
Tables have tags for identifying the row and column headers?
Layout tables don’t have row and column tags and headers?
No flashing images on pages?
Label tags are used for form controls that are text fields?
Are form fields in a logical tab order?
All plugins and applets in a page are available for assistive tools?
Is there a button for skipping navigation for people who are using screen readers?

Conclusion

There is one last point you need to understand. Making your website ADA-compliant is not a one-off effort. Rather, it is an always-on requirement that you’ll have to adhere as and when you add more content and link to other pages on the web.

Did you find this article helpful? Let us know your feedback in the comments below.

To know more about iView Labs, kindly log on to our website www.iviewlabs.com and to get in touch with us with your queries and needs just write us an email on  and .

Download the latest portfolio to see our work.

How to Make Your Cloud Applications GDPR Compliant?

General Data Protection Regulation (GDPR) is an effort to control personal data that is housed and accessed by third parties, including cloud service providers (CSP). The provisions of GDPR are stringent and violation penalties are hefty. Even a slight deviation from the regulation can cost your company dearly.

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(Image Source: Unsplash)

Companies that rely on CSPs to run and manage applications will have to be extra-cautious if they want to avoid paying heavy fines and losing customer faith. Even if you are toeing the line set out by GDPR, your CSP might not be doing the same. In that case, you are culpable for a crime you didn’t exactly commit. You will have to pay a huge fine and lose face and goodwill in the marketplace. Both scenarios spell disaster for any business.

If you hear warning bells, let us reassure you that there are many viable ways of making your cloud-run applications GDPR-compliant. But before we delve into the matter, let us know what GDPR is and why you need to follow it.

GDPR- Basic Facts

What is GDPR?

GDPR is a set of rules that dictates companies to protect the personal data of consumers that they collect. It seeks to empower consumers to keep their data confidential and safeguard it against leakage or compromise. The policy is set to replace the data protection laws of 1995 which have become outdated in the current scenario.

Who needs to follow GDPR?

While GDPR governs companies in the European Union (EU), its rules also apply to export of personal data to companies outside the EU. In this way, GDPR covers a large proportion of companies worldwide in its ambit.

GDPR covers companies with:

  • Offices in the EU
  • Non-EU companies that are dealing with data exported from EU
  • 250+ employees
  • Less than 250 workers but whose activities impact a large number of people. By recent stats, nearly 92% of US companies are keeping GDPR compliance as their top security concern.

Types of personal data covered by GDPR

Personal identifiable information (PII) as defined by GDPR includes:

  • Identity information including name, personal address, and IDs
  • Web data like IP address and location
  • Health data and sexual orientation
  • Biometric information
  • Ethnic background and political affiliations

How much is the GDPR non-compliance fine?

There are two tiers of administrative penalties that can be levied if your company isn’t GDPR-ready. These fines are imposed on a case-to-case basis, and not a blanket rule for all operations.

  1. Tier 1- Fine of €10 million or 2% of annual global turnover, whichever is higher
  2. Tier 2- Fine of €20 million or 4% of annual global turnover, whichever is higher

GDPR

Are your Cloud Applications GDPR-Ready?

If you have a lot of cloud deployments hosted by third parties, you will have to ensure that they are as GDPR-compliant as you are. Such companies need more than technology to remain ahead of the curve. Their internal cloud teams will need to be trained so that they can create secure and compliant applications.

Here is a four-pronged approach you can apply:

  • Make your cloud partners compliant

The cloud ecosystem consists of the vendor and the customer, both of whom should be GDPR compliant. The cloud provider (vendor) needs to secure their physical infrastructure as well as resources meant for storage, computing, and database services.

If you’re importing personal data that is subsequently captured by your cloud vendor, ensure that you have firewalls in place, at instance and application levels. You will have to monitor access controls, logging, and encryption of the applications.

Major cloud players such as AWS, Google Cloud, Microsoft Azure have their GDPR regulations in place. The smaller vendors need to follow suit. The ultimate onus of fulfilling GDPR regulations lies with the cloud customer only.

  • Conduct an internal audit

As mentioned, PII includes a lot of sensitive information that can be compromised or leaked. Data security and breach is a top concern with most internet users today. In many surveys, customers have admitted that they hesitate to engage with companies that ask unreasonable personal details. With every high-profile data breach case, the stranglehold around companies becomes tighter.

GDPR is an opportunity for companies to take an objective look at the kind of data they are collecting from customers. Is so much data actually required by the business? What about the existing data within the system? Is it outdated or irrelevant in present situation? If so, it is advisable to dispose it and make your database as lean as possible.

Since cloud applications require exchange of customer data with vendors, an internal audit will ensure that minimum sensitive information passes hands.

  • Be proactive about security

Big name cloud providers such as Amazon, Google Cloud, and Microsoft AWS have the following security features in place:

Access: Using IAM, administrators can drill down upon granular-level permissions for each user and service. You can leverage MFA or multi-factor authentication to segregate high-level permissions to users.

Encryption: You should encrypt data that is in transit between internal cloud services. Similarly, data at rest should also be encrypted to fool-proof it. AWS’s key vault and key management services can be deployed for enabling encryption.

Monitoring: You can use monitoring services offered by AWS such as CloudTrail and Security Center,  and CloudWatch by Amazon to plug loopholes in your cloud processes.

Threat Detection: Specific services in AWS and Amazon help to spot malicious URLs and suspicious activities and plug them at source.

  • Empower your teams

You need to keep a watch on your hiring and training processes so that your staff is capable of creating and deploying GDPR-ready applications. Encourage cloud teams to follow security best practices regarding data access and exchange. Keep upskilling workforce to bridge skill gaps and extract maximum productivity. Try to keep ahead of the next technological disruption by monitoring the global trends and challenges.

Wrap up

The technology space is always evolving and you need to remain up-to-date at all times. A loss of personal data will not only invite GDPR’s ire but also show your company in poor light. It is imperative that you follow advancements in the security domain.

Watch this space for the latest news on security and compliance.

To know more about iView Labs, kindly log on to our website www.iviewlabs.com and to get in touch with us with your queries and needs just write us an email on  and .

Download the latest portfolio to see our work.

5 Effective Ways of Retaining Product Customers

In a saturated marketplace such as ours where competition is stiff, it makes sense to conserve the customer base that you have acquired. It’s a well-accepted fact: if you service the customers you have, you won’t have to go around hunting for new ones. Yet, sales and marketing people exert effort and expenses in generating leads.

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You can sell to an existing customer 7 out of 10 times, but only 1 out of 10 times to a new customer. Plus, acquiring new customers is costly. You can retain present customers at a fraction of this cost, one-sixth to be precise. And here’s the trump card of statistics in favor of customer retention: Gartner states that 80% of all your future ROI will come from just 20% of your customers. Wow, that’s an eye-opener! This means your business can survive (at least break even) just by cross-selling or up-selling to your existing customers. You almost don’t need to onboard new customers.

Are you thinking – this doesn’t concern me, I have a great product and my customers will never abandon me? Then, there’s another bitter pill you’ll have to swallow: no matter how good your product or service is, your customers might leave if they feel neglected. This is why many top-notch products and companies shut down. They just don’t work hard enough to build customer loyalty. In fact, a good 68% of customers say a company’s uncaring or impersonal attitude is a relationship-killer.

The graphic below will prove our point:

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Source

So putting things in perspective, we have compiled battle-tested techniques for retention of product customers.

1) Deliver Quality Products: The key to gaining repeat business is delivering top quality products. Nothing works as well as a product that wows with its features. Even if your product is marked higher than competitors, it will reign supreme if it’s a cut above the rest.

Let’s illustrate with an example: Two doorstep service providers, Urban Clap and Yes Madame. Both offer at-home salon services at competitive prices. Urban clap is priced higher than Yes Madame. Yet, it is market share is bigger. Why? The differentiator is service quality. UC technicians are better trained, use branded products, and are punctual and courteous. Granted, UC has the first-mover advantage, but it’s managed to keep up and even beat competition just because of its killer services. Although, the great marketing helps, but remember, even the most radical marketer can’t sell a product that sucks. Do ample market research when creating your product strategy. Understand what your audience needs. Have a long vision plus short-term goals. Never compromise on quality when faced with time or budget constraints. This is a non-negotiable area that every successful product company excels at. 

Read MoreIs Your Product Really Solving a Problem?     

2) Nurture Customer Relations: KPMG in their study found customer retention to be the biggest revenue driver for companies. The secret that many product companies don’t know is that loyal customers are their best promoters. Satisfied customers become brand ambassadors of a company. They campaign unknowingly about the superb experience they’ve had with a company or product they’re using. Their genuine, first-hand account is a marketing billboard in itself. You don’t need to hire expensive influencers for generating brand awareness or leads for yourself. Your happy customers are doing it for you. So, provide excellent customer service. Reward your return customers with gated offers, discounts, and resources. Treat them well and they’ll treat you better. Keep in touch with them via email, newsletters, and your website. Feature their stories on your social apps and website. Make them your family. Involve them in your journey and they will stay till the very end. A practical way to do this is to draw a list of customers who buy from you regularly. Reach out to them via exclusive offers and make them feel special. Another good tip: List out subscribers to your newsletter. These are people who show an active interest in your work but haven’t purchased anything yet. To make them jump boat, send a first-time promotion offer or discounted service/product. 

3) Lend a Personal Touch: Personalize all your emails and offers. Rid the assembly line approach of sending mass emails. An Ecoconsultancy survey has proved personalized offers, based on a user’s purchase history and preference, can surge your ROI to the sky. This infographic compares the business returns of companies using personalization vs. those that don’t.

4) Listen to Your Customers: Some product companies just never stop selling. Every effort of theirs is geared towards the cash register. This is hardly effective as customers, existing or new, don’t want to be taken for a ride. You’ll have to give them something in return. One of the best ways to make the relationship mutually beneficial is to incorporate their feedback into your future offerings. Don’t send lengthy questionnaires to customers asking them for their opinion or experience with your product. Keep it short and simple. Encourage specific, precise feedback regarding what they liked or didn’t like. Try to collate points and factor them into your product strategy. Do keep respondents in the loop, reassuring that their feedback isn’t ignored. When you value your customers’ opinions, they become stakeholders in your business.  Your product becomes more aligned to market needs. Your ROI improves and so does your customer satisfaction index.5-Effective-Ways-of-Retaining-Product-Customers_3 Source

5) Use a CRM: A CRM system is a handy way to keep track of how customers interact with your product. Draw up metrics of customer inquiries. What bottlenecks are customers facing with your service or product? Are they content with the after-sales service you’re giving? Do you need to improve in some areas? Deeply inspect issues that are reported by the majority of your customers. These have to be resolved on a priority basis. CRM also gives you a sneak peek into how well your sales or customer service staff are working. Disgruntled employees and lackadaisical post-sales staff can annoy a customer big time. This is a serious red flag for any organization and should be attended to immediately.

Wrap Up

By now, you must have grasped the impact customer retention can have on the sales and success of your business. Work your magic on your current customers. They are the big fish that’ll act as bait for the other fish in the pond.

If you are looking to build a web, mobile or a cloud product, you can avail of a round of discussion with iView Labs’ tech team. Our developers and project team are always here to help and suggest what is required and necessary for your products.

To know more about iView Labs, kindly log on to our website www.iviewlabs.com and to get in touch with us with your queries and needs just write us an email on  and .

Download the latest portfolio to see our work.

How to Manage Distributed Product Development Teams

An important tenet of the Agile Manifesto is that successful product teams must collaborate daily from a shared co-location. But, we wish to challenge this notion. Remote product teams (spanning continents, cultures, and time zones) are very much the need of the hour. And, with sophisticated collaborative tools available, distributed teams can be as productive as co-located ones. A changed mindset from product managers and some flexibility from team members is the only requisite.

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Continue reading How to Manage Distributed Product Development Teams

Gitex Technology Week 2019 – A Spectacular Showdown of Tech Wizards

The 39th Gitex Technology Week will be held in Dubai from October 6 to 10, 2019. It showcases products, innovations, and technologies from across 26 major sectors. More than 4,500 startups and mid-sized companies will participate and about 100,000 visitors are expected to grace the event.

Content spanning 290 hours will be covered. The event holds special significance as it will witness the first-ever Gitex Technology Awards to honor industry trailblazers ad thought leaders.


Continue reading Gitex Technology Week 2019 – A Spectacular Showdown of Tech Wizards

Ten Secrets to Make Your Product Development a Success

Success doesn’t come from guesswork, innovation, or diligence. It is a combination of all this, plus more. As we unraveled from Neilson’s Consumer 360 Study that is collated by industry trailblazers and innovators. Their disruptive ideas about consumer behavior and product development will be an eye opener for most of us.

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Continue reading Ten Secrets to Make Your Product Development a Success

Is Your Product Really Solving a Problem?

Have you ever sat and wondered why Uber and Urban Clap are such a roaring success? Why a simplistic app like Freshmenu took the world by storm? What all these products have in common is that they aim to solve real problems and pain points of consumers. Because at the end of the day, customers don’t care about your product, they are just concerned with how your product can solve THEIR problems. This is the secret that smart marketers and product designers realize early on, rather than after failing with many “innovative” products that look very “cool” but are of little interest to their target audience!

Now, let’s dive deep into the real question at hand today – Is your product really solving a problem?

Is Your Product Really Solving a Problem

Continue reading Is Your Product Really Solving a Problem?

Budget for IT Spend – A Critical and Crucial Question

With each passing year, technology is taking a bigger and much more important place in the lives of individuals as well as businesses. Information Technology possibilities for businesses and companies are developing at a very rapid pace and bring with them several opportunities through increased operational efficiencies, cutting down costs, bringing transparency through advanced computers, tablet-sized gadgets, POS Systems, smartphones, cloud storage, and data backup possibilities. Growth of the internet, digital media, and social media in addition to simple yet effective and ever-advancing software make the future look full of possibilities.

Continue reading Budget for IT Spend – A Critical and Crucial Question

The World is a book and those who do not travel read only one page.

Travelling is fun and it offer many unique experience. No matter even if you live in a vibrant city or have a very active social life, travelling can help you to be more satisfied. Visiting different places all around the world can help you see how people are living, what are their daily routines etc.

You will learn many new things and you will have a broader view.

Some people want to travel but due to their busy routines they fail to find time for travelling.

We iView Labs are here again to exhibit or product briefly named as “SELF HIKE”.

It’s B2B and B2C ecosystem for Travel Companies and Agents.

Our Main features are pretty simple and gives accurate results.

Features which are different from other web sites are:

Flight Booking:

Flight Search, Flight Listing, Booking Details, Passenger Details, and Booking Confirmations along with this we even have many more like.

Hotel Bookings:

Hotel Search, Hotel Listing Page, Hotel Details, Hotel Reviews ad their payments and even

Apply for Insurance:

Insurance search, Insurance plans, Insurance details and its payments, Confirmations once accepted.

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Apply for Visa:

Visa Search, Apply for Visa, Upload Files and Images along with Admin Panel.

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Without Continual Growth and Progress, such words as “Improvement, Achievement, and Success” have no meaning. High achievement always takes place in the framework of high expectation.

I can proudly tell that, we iView Labs are top in this. As we continuously provide Innovative software solutions across the Globe.

Follow the Success Mantra- Before you are a leader:

“Success is all about growing yourself. When you   become a leader, success is all about growing others”.