What can you do in Metaverse?

Introduction

The term Metaverse was first coined by Neal Stephenson in his novel, “Snow Crash” released in 1992. And recently enough, Facebook CEO, Mark Zuckerberg announced that they are changing their name to Meta Platforms Inc. or in short, Meta. On a superficial level, this may seem just a name change — but it is well beyond that. In this blog, we will understand what is metaverse, its implications, and how it will affect the way we interact with Facebook. That really sounds exciting, isn’t it?

What is Metaverse?

In simple words, Metaverse is a parallel world where you can experience the internet in 3D. To put it in Mark Zuckerberg’s words, it is a ‘virtual environment’ you can interact with instead of just looking at a screen.

To be more specific, Metaverse will have endless interconnected virtual communities where people can meet, and interact with others via VR headsets, AR glasses, mobile apps, and several other similar devices.

Metaverse will comprise immersive shopping and social media experiences. It will be a place where users can create their own virtual items and playgrounds. They can play 3D games with highly personalized avatars that create a more engaging human experience.

“It’s the next evolution of connectivity where all of those things start to come together in a seamless, doppelganger universe, so you’re living your virtual life the same way you’re living your physical life,”

– Victoria P. (Emerging Technologies Analyst)

What Can you Do In Metaverse?

Metaverse will open up a lot of possibilities and will allow us to harness the untapped potential of the virtual world and social media services. You’d be able to host a virtual concert (or go to one), try/buy new clothes, play personalized games, craft digital artwork, etc.

The metaverse will also allow the employers to create a virtual office where everyone can see and interact with each other as if they were right in front of them. Horizon Workrooms, Facebook’s meeting software, aims to achieve this objective via VR headsets that can turn out to be one of the most immersive experiences of the Metaverse.

“A lot of the metaverse experience is going to be around being able to teleport from one experience to another.”

– Mark Zuckerberg

Tech companies, like Facebook, have a lot of work to do before they can offer a seamless and interconnected Meraverse experience to their users. In an ideal world, people in the Facebook Metaverse should be able to interact and engage with users from Google Metaverse. For that to happen, these companies will have to find common platforms through which they can seamlessly exchange data while keeping users’ privacy intact.

Is Facebook Going All-in on the Metaverse?

By the looks of it, yes. The company is investing heavily into the project as they think it is going to play a major role in the digital economy we’re in. They would be investing about $10 billion on Metaverse this year alone. That’s a huge number.

Facebook has also collaborated with Microsoft and Nvidia to scale the project. That’s not all. Video game companies have also been taking keen interest in Metaverse. In fact, Epic Games has raised over $1 billion from investors to build games compatible with Metaverse.

With the ever increasing hype, more and more companies are jumping into this space. And to ensure they are ahead of the curve, Facebook is going all-in on Metaverse.

Is Metaverse Similar to the Internet?

In one of the interviews, Mark Zuckerberg compared Metaverse with the internet by describing it as ‘an embodied internet’ — a place where people can have immersive experiences that a webpage can not offer.

As a matter of fact, one of the key benefits of Metaverse is considered ‘immersion’ — a sense of physically engaging with the world around you instead of watching them through a tab. For instance, interacting with your employees on Facebook Horizon may feel more natural than Zoom/Google Meet thumbnails.

It’s hard to compare Metaverse with the internet. After all, text-heavy internet comes with a lot of advantages. Buying high-end gaming consoles or supercomputers and VR tech can be expensive. Furthermore, in remote areas where internet connectivity is a challenge, people may not be able to access ‘the Metaverse’.

Thus, it is safe to say that Metaverse cannot replace the entire internet, at least not in the foreseeable future.

Is this a yet another stunt to collect more data?

The Metaverse will give Facebook access to a lot more personal data than the conventional internet. With this project, the company will continue to use personal data to show targeted ads, into the Metaverse.

“Ads are going to continue being an important part of the strategy across the social media parts of what we do, and it will probably be a meaningful part of the metaverse, too.“

Mark Zuckerberg

People are concerned that Facebook trying to enter into Metaverse can give the company access to even more personal data. Given their reputation when it comes to privacy and data management, it’s quite alarming.

Metaverse — A Huge Opportunity

A new era of the internet is being innovated. Its implications on our world will be massive. Companies will have to adapt to this change in order to continue thriving in this new space. They will have to be creative and push limits of innovation to embrace the Metaverse. With so much happening at such a pace, the question is, are you ready for the change?

To know more about iView Labs, kindly log on to our website www.iviewlabs.com and to get in touch with us with your queries and needs just write us an email on info@iviewlabs.com and sales@iviewlabs.comDownload the latest portfolio to see our work.

Low Code No Code Applications for Digital Transformations

Introduction:

Nowadays, a lot of businesses have started leveraging digital transformation to simplify their workflows and get more done with limited resources. Low-code and no-code development will play a significant role in helping businesses achieve their goals. In fact, low-code development platforms are expected to exceed $187 billion in revenue by 2030.

“The future of coding is no coding at all.”

– Chris Wanstrath, CEO at GitHub.

If you, too, are seeking to transform your business digitally through low-code development, keep reading. In this blog, we will be sharing how you can achieve digital transformation via low-code platforms. Before we get started, let’s look at a few low-code platform use cases.

Low-code Platform Usecases:

While there are many use-cases of low-code platforms, some of the most popular ones include:

Customer Engagement Apps: To deliver better customer service and allow your prospects to book appointments or interact with your business.

Business Apps: To streamline operations, supply chain management, and company-wide processes.

Collaboration Apps: That enables your employees to seamlessly manage their tasks, resources, etc.

Why Digital Transformation?

IDC reports, Digitally transformed organizations are projected to contribute to more than half of the global gross domestic product (GDP) by 2023, accounting for $53.3 trillion. Today, if your business isn’t digitally transformed, it won’t be able to stand against ever-changing times and fierce competition. Moreover, scaling up can be extremely challenging if your business isn’t equipped with the latest technologies out there.

Digital Transformation will enable you to:

  • Improve Productivity
  • Foster Innovation
  • Elevate Customer Experience
  • Increase Business Agility
  • Optimize Processes
  • Minimize Costs
  • Increase Speed to Market

Now that you know why you must transform your business digitally let’s see how to achieve it without spending a huge sum of resources.

Practical Usecases of Low Code Applications for Digital Transformation

Low-code platforms can help you solve some of your most intricate business challenges. Let’s look at some practical use cases of low-code platforms and how they can help you embrace Digital Transformation.

Web-based Customer Portal

Delivering a better customer experience is one of the many reasons companies embrace Digital Transformation. This involves developing apps that enhance their interactions across every touchpoint. Enterprises can easily achieve that with low-code platforms via customer engagement apps.

By using low-code platforms, users can develop and deploy apps with little to no coding. These apps can be scaled as and when required. Companies can monitor their performance and optimize them along the way. Thus, low-code development fosters innovation and allows organizations to move quickly.

Learn how SUEZ developed a web-based customer portal and improved their customer experience by allowing their users to perform routine tasks like paying invoices, calculating quotes, etc.

IoT-enabled Smart App

With the help of low-code platforms, your employees can create IoT-enabled smart apps that can be deployed without relying on your IT department. Not only can they make changes in real-time but also retract them easily. Ultimately, this provides more freedom to your employees — to innovate, be creative, and challenge the status quo.

Low-code platforms can enable your employees to get more done in less time — thereby boosting their productivity and improving performance. A recent survey by PTC reveals that 40% of businesses claim to have implemented Digital Transformation to improve their operational efficiency.

Learn how Hortilux — a leading manufacturer, and supplier of grow light solutions — revolutionized the greenhouse industry with an IoT-enabled smart app built with a low-code platform.

B2C Mobile Application

You can create fully functional mobile applications with low-code platforms. These platforms have ready-made templates and features that you can add to your app while developing it. By using low-code platforms, businesses can build custom apps much faster than the traditional approach.

Because many businesses employ digital transformation simply to speed up app development, low-code platforms can come in handy. They can radically decrease the amount of time it takes to launch a product while keeping its quality in check.

Learn how VGZ Cooperative — a leading healthcare insurance provider in the Netherlands — developed a custom mobile app in less time and by spending a fraction of the cost of traditional app development.

Apart from the above-mentioned ones, there are a lot of use-cases of low-code development. For instance, it can be used to develop SaaS apps, core systems, web portals, etc. You can use it for various purposes depending on your requirements.

Is Low-code Better Than Traditional App Development?

Yes. There are so many reasons you should consider low-code over traditional app development. Here are the top 3 reasons:

Improved Agility: Apps developed using low-code platforms make organizations more agile and resilient in the long run.

Cut Development Time: Low-code development can transform months-long projects into weeks-long — thereby enabling faster development.

Effective Risk Management: Unlike traditional development, Low-code platforms allow you to quickly adapt to market norms as and when needed.

Final Words

We hope we could provide you with a few ideas on the implications of low-code platforms on Digital Transformation. The possibilities can be endless. With a perfect blend of DX and low-code development, you can make your business stand out from the crowd.

As of now, well over 89% of businesses have already adopted or are planning to adopt a digital business strategy. With every passing day, the competition is going to get fiercer. Thus, now is the right time to take the leap and transform your business digitally.

If you need our help, let us know. We have helped businesses of every size and scale transform digitally by embracing the latest and cutting-edge tech and resources. Give us a shout, and our team will help you dominate your competition.

To know more about iView Labs, kindly log on to our website www.iviewlabs.com and to get in touch with us with your queries and needs just write us an email on info@iviewlabs.com and sales@iviewlabs.comDownload the latest portfolio to see our work.

Location Intelligence – The Way to a Smarter Future

Location-Intelligence_1

A smart society is one that foresees the changing requirements of its people in every phase of their lives by taking into account new trends, technologies, resources, people and industries and provides the most effective solutions. In this fast developing world of technology, what seemed brand new just yesterday seems ordinary today and would eventually be outdated. Until recently, the world was raving about technology-based connectivity in lines of telephonic communication, real-time visual conversations and transferring of videos that are based on the Internet of things (IoT). Today the conversations are about Artificial Intelligence which will have a prevailing effect on all aspects of life that includes communication and staying connected. One of the biggest hurdles in staying connected is distance. Location, as said to be the heart of everything, is also the heart of doing things with a modern touch. Conquering locations in a faster, more accurate and efficient manner can become the focal point of a smarter society. Today the world has moved on to developing technology-based support systems along with the use of machines to not only stay connected but also to cover distances and geographies in a fast and accurate manner.

“If you think that the internet has changed your life, think again. The Internet of Things is about to change it all over again!”Brendan O’Brien

Cloud capabilities have powered not only the location data, based on which we so confidently commute from one place to another, it has also brought millions of connected devices together, organized traffic information and accurately synchronized global maps right on to our mobile phones. Some call this the fourth industrial revolution of modern history. This technology is Cloud-based, AI-powered and can relate geographic contexts to business data to develop insights for multiple business purposes. Such tools draw on a variety of data sources, such as geographic information systems (GIS), aerial maps, demographic information and the database of the organization. Location intelligence is important for businesses across industries for their marketing, revenue and growth strategies. From the womb of the Internet of Things and with a partnership of cloud, machine learning, and Artificial Intelligence has given birth to the Location of Things (LoT). Three things work in tandem here viz. cloud, machine learning, and artificial intelligence. Machines receive large amounts of data in a regular and increasing stream. They then recognize patterns, form deeper insights and are able to contextualize or in simple terms make sense of their surroundings. This data comes from millions of sensors and is, therefore, both real-time as well as meticulously detailed.

Location-Intelligence_2

The question that still comes to a layman’s mind is – how does it work? Thousands of smartphone users are contributing to this database from a particular location at a given point in time and this data is continuously collected, sorted and analyzed to convert to accurate and precise information.

What benefits does this offer to both the business and the consumer?

From a consumer perspective, information on products, services, localities, and geographies can be found easier and faster. Comparison of timing, weather, and distance becomes possible. This makes both commute and connectivity simple.

From a business point of view, location intelligence can provide one’s firm with the information of the latest trending places, businesses and localities which would help them recommend and advice their customers. This is in general for both brick and mortar as well as brick and click businesses. In particular, location intelligence can help different industries in different ways. For example – Service firms such as travel companies can connect with reviewing platforms such as Trip Advisor whereas credit card companies find it easy to connect with their merchants. With this technology, a business can stay connected with its customers both online and offline as well as via mobile. This was all about connectivity, but how about the combination? When a business combines the location intelligence information with data such as customer profiles, interesting insights can be generated in areas such as which offers made a customer move to an offline store after viewing the options online and vice-versa! These possibilities can offer great opportunities for a business to target the right customer at the right time. Location-based customer engagement makes it possible for firms to measure customer activity as he moves from one location to another, identify key anchor points of contact with the customer and design communication or advertisements in such a manner that the customer would be most likely to avail the offer made to him. This technology also makes it possible to gather and monitor data from different websites, blogs, social media platforms and analyze this data based on various metrics such as time spent on the page, click through rate, content sharing, comments, and inputs, etc. These insights provide inputs on the positive and negative sentiments that the brand is generating online and this information can then be used for designing effective marketing strategies.

“The data fabric is the next middleware”Todd Papaioannou

However, not everything is as smooth as silk. A few aspects need to be kept in mind when strategizing with the use of location intelligence. What is the probability that all customer data that we have available is accurate and updated? What is the possibility that a customer for whom a business has worked so hard in customizing the advertisement will certainly look at the advertisement and not choose “Skip Ad” option? With the amount of information overload that customers have today and options to install ad-blocking software, this is not a surprise. What should be done then? Critics say that while customization is the key, so is patience. There is no assurance that a perfectly planned advertisement is going to impress the already occupied mind of a busy customer.

“Consumer data will be the biggest differentiator in the next two to three years. Whoever unlocks the reams of data and uses it strategically will win.” – Angela Ahrendts

Geolocation data is useful if used efficiently along with other information and tools. It can’t be used in isolation and needs the right software and analyses as support. Both artificial intelligence and human intuition with logic become necessary for effective strategy design for business.

– Team iView