How to Simplify User Onboarding for Product Development?

Imagine you are thrust into a new work environment, with no instructions or orientation. Everything, from colleagues to equipment, is unfamiliar. How will you feel? Lost in the woods, disoriented, overwhelmed? 

That’s exactly how a new user feels when he opens a new app or digital product for the first time and finds it bereft of proper onboarding. It’s no wonder that 25% of people abandon an app after the first use itself.

Source: Localytics

Now, envisage this situation: 

You enter an app, you are greeted by a warm welcome. Then you are explained how to set up the app’s features and hand-held through the registration process. You tend to feel confident at having hit the ground running. You are eager to explore the app and you may come back to it again and again. That’s how user onboarding helps in boosting user retention.

In this article, you will learn:

  1. What is user onboarding
  2. Why is it essential
  3. How to simplify it

Let’s get started.

What is User Onboarding?

User onboarding is a process where new users are instructed or guided through the product experience. It can be as simple as a greeting pop-up or as complex as configuration workflows.  The aim is to deliver value to users from the get-go and reduce drop-offs.

For instance, take a look at Hopper’s onboarding interface. Through a series of clean screens, the flight-booking app conveys its value proposition to first-time users.

Image via Hopper

A super-smooth onboarding experience sets up users for success. Users understand how to apply a product in order to extract maximum value. Let’s understand the other benefits of user onboarding.

Why Is Onboarding Your Users Necessary?

With countless apps available for every possible use case, it’s imperative that your app proves its worth from the outset. Seamless onboarding is one factor that keeps users hooked to your product lest they abandon you in favor of competitors.

Plus, it renders a favorable first impression. It’s likely that users considered your product useful when they first installed it. The onus to prove them right lies on you. If your product’s orientation is rough, customers feel disappointed and dejected. They pre-empt that the future journey will also be bumpy. In anticipation, they leave prematurely, even if your product holds promise.

Last, modern customers like to share their reviews on social media, which has become a conversation driver of sorts. Don’t be surprised if you find your app’s ratings falling and sign-ups dwindling. It’s quite possible customers frustrated by your onboarding ran on aggregator websites. And don’t count on word-of-mouth publicity or referrals at all.

To save yourself from all that trouble, follow the best practices of designing a pleasant onboarding experience.

Tips to Simplify the User OnBoarding Process

The right onboarding experience can boost your revenue, referrals, and customer lifetime value in the long-term. Take a look at some hacks that can simplify your onboarding strategy.

1. Design with a Customer-First Mindset

Getting a user to sign-up doesn’t qualify as a success from a business point of view. What good is earning a sign-up if the user doesn’t eventually convert? For converting people, keep an eye on the right metrics.

Don’t obsess over counting conversions or subscriptions. Focus on nurturing customer relationships. Equip users with tools and knowledge they would need to use your product efficiently. Make everything so simple and painless that they naturally glide towards check-out.

Some onboarding processes end with feedback, which serves no real purpose. The users have barely started using your product. It’s advisable to ask for a product review after they complete one whole app session. This way, they can provide more actionable perspectives.

2. Minimize User Fatigue

The drop-off rate among new users is almost directly proportional to user fatigue that cumbersome onboardings induce. If you ask too much personal data from new customers, they are bound to leave in a huff. You will naturally inject friction into their journeys. 

At the same time, gathering customer data is unavoidable to set up processes and preferences. To overcome the hurdle, track usage metrics and collate the findings to draw pertinent insights. Metrics like NPS (net promoter score) can be calibrated later, during product reviews. 

To keep onboarding seamless, don’t overwhelm new users with too many questions. Complying with regulatory protocols like GDPR can be attributed to complicated orientation. So, minimize data collection and let users in on the action as soon as possible.

3. Keep Onboarding Flexible

Some users are impatient to start their product journeys right after installation. For them, allow a “skip intro” option. But if your onboarding covers vital product features that all users should be aware of, keep popping reminders to get users to resume the intro.

Break user journeys into small, manageable sprints and guide users to where they are headed. Keep user resources and tools handy in plain sight. Nothing frustrates new users more than if they have to dig through an incomprehensible UX for transactional information. 

4. Optimize the Process Consistently

Onboarding should not be an afterthought. You need to plan for it during the product-ideation stage itself. Also, it is not a one-time deal. Depending on the user response to your onboarding mechanism, keep optimizing the process for the best results.

Once customers start using your product regularly, ask them for feedback through email or in-app surveys. You should also solicit improvement suggestions and try to incorporate them into your process on priority. Don’t forget: your products are successful only if they satisfy user intent and expectations. 

Ready to Nail Your User Onboarding?

User onboarding is critical to foster customer loyalty, conversions, and retention. Your onboarding needs to be simple and anchored around customer needs. Keep your mantra straightforward: sign up users easily, deliver value quickly. 

Are you looking for more tidbits on product development and strategy? Stay tuned to this blog.

To know more about iView Labs, kindly log on to our website www.iviewlabs.com and to get in touch with us with your queries and needs just write us an email on info@iviewlabs.com and sales@iviewlabs.com.

Download the latest portfolio to see our work.

Top 8 Best Practices to Architect a serverless web application

Serverless computing has been gaining momentum ever since it came into limelight in 2015. It’s a native architecture of the cloud which enables users to create, deploy and run an application without thinking of its server. Serverless, in fact, allows users and developers to shift more the operational capacity, increase agility and innovation.  In short, you get limitless computational power with no infrastructure management tasks such as zero maintenance, cluster provisioning, capacity provisioning, etc. 

Top 8 Best Practices to Architect a serverless web app

Why Serverless

Serverless is the need of time. As technology advances, you need to come up with more enhanced web applications with more power and agility which may not be possible traditionally. And, even if it is possible, you need to spend a lot of effort such as building perfect infrastructure, human resources, time and cost. Serverless helps you remain focused on your core products while leaving all other responsibilities upon the serverless provider. All you need a serverless web application and you pay no heed towards its maintenance, scaling up, agility or anything else. You have immense benefits from having a serverless application. 

So, in this article, we shall be discussing the best practices of a serverless web application that every Serverless Architect should know.

Even though there are plenty of tech giants offering serverless services including AWS Lambda, Microsoft Azure, and Alphabet’s Google Cloud Platform, but we have taken the example of AWS to make it more comprehensive. So, here we go;

1. The Serverless Function Requires VPC-Enable for Better Security

We have taken an example of Lambda as most of us use AWS Lambdas as an event-driven, serverless computing platform. So, it is important to have VPC-enable functions of Lambda operate from VPC which is owned by AWS. Enabling this, you get complete ability to have your function make a network request to any address.

Lambda is not directly accessible to the public, but with the support of AWS APIs Getaway, we can make accessible for the public. So, be it accessing AWS APIs or interacting with AWS DyanamoDB APIs, you can easily do it after enabling the function for VPC access. So, having have your function VPC-enabled, the Subnet will manage all your traffic using its routing rules. 

2. Creating Event-Driven Architectures

When it comes to creating event-driven architectures, it is important to know the mechanisms and how to enable asynchronous messaging pattern. It applies in both creating a simple queuing and message buffering and choreography pattern that is more intricate even-based. To enable this, you need to use queues or streams.

Queuing is also used for intrapersonal communication. That means when you want to initiate communication between one Lambda function another, then Queuing can be the best for you.

3. How to Implement and Orchestrate in a Distributed, Microservices Environment

You need to implement coordinated transactions using coordinated sequenced invocations across services in distributed architectures. The implementation also allows rollback and retry mechanisms put in place. That is quite different from the traditional database-based ACID transactions. 

When you need significant orchestration logic and looking to utilize more of the orchestrator pattern, not the choreography pattern, then the serverless technology lie AWS Step Functions enables you to create highly qualified and complex workflows with its various AWS services that also includes AWS Lambda. 

4. Understanding AWS Lambda Computing Environment

It is important to understand AWS Lambda and programming model. You need to learn how to utilize Lambda in terms of performance and cost optimization. You learn this using the tutorial provided for AWS Lambda as “Lambda Under the Hood”, “Lambda Layers, the Runtime API, and Nested Applications” and “Optimizing Serverless Applications”. 

5. Serverless Deployment Automation

When it comes to a larger number of microservices and smaller components, integrating automation and code management into your application is critical. Given the fact that early integration will efficiently create, deploy and implement the serverless architectures. Importantly, when you use AWS, you get a wide range of first-party deployment tools and frameworks to properly architect your serverless web application. The tools and frameworks you can utilize from AWS include the AWS Serverless Application Model (SAM), the AWS Cloud Development Kit (CDK), AWS Amplify, and AWS Chalice.

Besides, there are various third-party tools and frameworks available to make the deployment of serverless web application easy, they include, Serverless Framework, Claudia.js, Sparta, or Zappa. You are free to create your custom-built framework, though you need to ensure that things such as automation strategy works as per use case, team and workflows. 

6. Identity Management, Authentication, and Authorization 

When it comes to creating a serverless web application, a developer requires planning things such as integrating identity management, building enhanced authorization and authentication functionalities in advance. The utilization of Amazon Cognito enables a developer to deploy these things directly into the serverless web applications. At the same time, when using Amazon API Gateway, the developers can manage things like authorization logic and permit requests straightforwardly. That means you manage the authorization logic at the gateway layer which protects your native authorization being exposed. 

7. Learning End-to-End Security Techniques 

Apart from knowing identity management, authorization and authentication, there are some more important security measures you can learn to create a highly secure serverless web application. Here are some of the top list of things you can consider;

  • Concerns regarding regulatory compliance
  • Ways to validate input and request
  • Metering & Throttling Access to tracking bandwidth and accessing use control based on rules
  • Securing storage and retrieving data as needed
  • IAM execution roles and implementing invocation policies 
  • And, others

You can learn all these things from the AWS tutorial page while creating the application. 

8. Considering Packages Size and Dependencies 

You must take care of package size as having a larger deployment package will slow down the function of the application. Therefore, you are advised to remove all the unnecessary items including documentation and libraries. You can use AWS SDK which enables Java function users to bundle the modules which needed from the SDK. 

Let’s take a look at the example of how using Java Function with AWS SDK create an excellent package;

<dependency>

    <groupId>software.amazon.awssdk</groupId>

    <artifactId>dynamodb</artifactId>

    <version>2.6.0</version>

</dependency>

Here, only the required modules have been used

In case, you are not using Java Function with AWS SDK, you end up creating a larger package with the entire SDK with lots of unnecessary modules. Here’s how it happens;

<!– https://mvnrepository.com/artifact/software.amazon.awssdk/aws-sdk-java –>

<dependency>

    <groupId>software.amazon.awssdk</groupId>

    <artifactId>aws-sdk-java</artifactId>

    <version>2.6.0</version>

</dependency>

Final Thoughts

When it comes to creating a serverless web application, you have plenty of things to learn. Serverless technology is the need of time as people need more services, support, and assistance from technology at the minimum costs. Serverless is the way to cut costs significantly and reward the business with limitless scaling options. Stay tuned for more such information. 

To know more about iView Labs, kindly log on to our website www.iviewlabs.com and to get in touch with us with your queries and needs just write us an email on info@iviewlabs.com and sales@iviewlabs.com.

Download the latest portfolio to see our work.

How to Manage Distributed Product Development Teams

An important tenet of the Agile Manifesto is that successful product teams must collaborate daily from a shared co-location. But, we wish to challenge this notion. Remote product teams (spanning continents, cultures, and time zones) are very much the need of the hour. And, with sophisticated collaborative tools available, distributed teams can be as productive as co-located ones. A changed mindset from product managers and some flexibility from team members is the only requisite.

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Continue reading How to Manage Distributed Product Development Teams

Ten Secrets to Make Your Product Development a Success

Success doesn’t come from guesswork, innovation, or diligence. It is a combination of all this, plus more. As we unraveled from Neilson’s Consumer 360 Study that is collated by industry trailblazers and innovators. Their disruptive ideas about consumer behavior and product development will be an eye opener for most of us.

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Continue reading Ten Secrets to Make Your Product Development a Success

Is Your Product Really Solving a Problem?

Have you ever sat and wondered why Uber and Urban Clap are such a roaring success? Why a simplistic app like Freshmenu took the world by storm? What all these products have in common is that they aim to solve real problems and pain points of consumers. Because at the end of the day, customers don’t care about your product, they are just concerned with how your product can solve THEIR problems. This is the secret that smart marketers and product designers realize early on, rather than after failing with many “innovative” products that look very “cool” but are of little interest to their target audience!

Now, let’s dive deep into the real question at hand today – Is your product really solving a problem?

Is Your Product Really Solving a Problem

Continue reading Is Your Product Really Solving a Problem?

Top 6 Metrics used to measure app success

Most customers from all segments of society and the financial status world over have one thing in common today. They all own a mobile phone and not just any mobile phone but a smartphone. It is no surprise that mobile phone users are using applications for an increasing number of tasks whether it is booking an airline, planning an itinerary, paying an outstanding bill or taking an academic course online. Businesses today, therefore, find it important to have their presence and reach out to customers and users through an application.

Continue reading Top 6 Metrics used to measure app success

Top IT strategies to apply to modernize your existing applications

With each passing year, technology and developments in the field are moving at a faster pace. This has led to a never-ending increase in the demands of the customers and a race amongst the clients trying to fulfil such needs. Users today want a rich experience that helps them leverage the advanced possibilities that new technologies can offer. Despite being aware of this, several organisations today use out-dated applications that do not meet the current demands of time. Some examples are a financial system running on an Apple IIGS machine, MS- DOS, Sales terminals running on out-dated Intel computers.

Continue reading Top IT strategies to apply to modernize your existing applications

 Hackathon Dobara – 2018

A coding challenge hosted by the Team “iView Crafters

Hackathon_2

With such a successful event of Hackathon 2018, the idea of Hackathon Dobara was an exciting event for us and this time iView Avengers decided to go one on one. As soon as the date was announced, the eagerness to compete and bring out life to our burning ideas increased. The goal was not just being a refreshment, but also learning vanguard technologies and pushing past limits. The problem statement of the event was decided as “To create Developer on Demand system”.

 

“If passion drives you, let reason hold the reins.” —Benjamin Franklin

 

I, amongst some of the other developers, was new to the environment of Hackathon. An expression of curiosity and excitement could be seen on our faces. The enthusiasm spread amongst everyone. Finally, the day came, and the combat began at 11:00 am. With high spirits and confidence, the minds of our developers started churning.

After a little bit of coding and lots of thinking, came the discussion part. One by one, everyone projected their doings and conveyed their thought process. Every developer had a different perspective and approach towards the job. Our senior android developer mentioned that developers are already present in the market, but to find one which matches the requirement is the real issue here. To solve this issue, he suggested that a business model should be created which has bidding dialectics. Further explaining, he said that a company can post their projects and developer with the highest bidding would get hired. Next came our full stack developer, according to him there are many developers but it would be confusing to choose the right candidate for the job. He created a single interface like a chatbot where you just need to type in your requirements and let the chatbot take care of the rest. His basic notion here was a simple UI and powerful backend. “If the backend is powerful, we will get astonishing results”, he said.

 Finally, I presented my thoughts. I recommended that by assigning ranks to developers, the quality of their work could be judged.“Initially, everyone will have 0 rankings, how is one supposed to choose then?”, a counter question was thrown at me. An excellent question to which I answered that we can create a testing portal where one can appear for a test suitable to his/her experience level and get ranked accordingly. Once they get ranked through our website, those rankings would also be visible. The discussion was concluded and it was time to declare results.

It was mind-blowing to see how everyone has something new in their projects. It was like a recipe made with a special ingredient. “Developer on Demand” was an interesting and elegant topic where we, “the developers”, could judge on what basis a company would hire a developer for a required period of time. With the mindset of a developer, the idea was to get as much work as possible. Trying to get in the shoes of companies head, the purpose solely was to get the best developer suited for their project.

 

“If you are not willing to risk the usual you will have to settle for the ordinary.”  –-Jim Rohn

 

A developer can think of every scenario possible in a project and will definitely provide a solution for the same. The ideas were so different and magnificent in their whole that the result of the Hackathon was declared and everyone won. Cheerful roars were heard and everyone applauded for themselves. The whispers of friendly spats made everyone giggle.

How amazingly everyone participated and crafted eye-catching and mind-blowing ideas in just a few hours.

Team iView again proved its potential and that given any problem, we Avengers will suit up and fire our best tincture.

Cheers to the Hackathon and with a strong vision to take it to the next level!

By Shweta and Team