Most customers from all segments of society and the financial status world over have one thing in common today. They all own a mobile phone and not just any mobile phone but a smartphone. It is no surprise that mobile phone users are using applications for an increasing number of tasks whether it is booking an airline, planning an itinerary, paying an outstanding bill or taking an academic course online. Businesses today, therefore, find it important to have their presence and reach out to customers and users through an application.
With each passing year, technology and developments in the field are moving at a faster pace. This has led to a never-ending increase in the demands of the customers and a race amongst the clients trying to fulfil such needs. Users today want a rich experience that helps them leverage the advanced possibilities that new technologies can offer. Despite being aware of this, several organisations today use out-dated applications that do not meet the current demands of time. Some examples are a financial system running on an Apple IIGS machine, MS- DOS, Sales terminals running on out-dated Intel computers.