How can Single Sign-On help companies to be more secured?

Managing a company and its users, its identity & access management across various SAAS applications for a company is a cumbersome process. As per Blissfully 2020 report, a company size (0-10) has about 47 relationships from a  person to app, for a company size of (11-50), it has about 189 relationships from a person to app and a company size of (51-100), it has about 584 relationships from a person to app. By this number we can know about the growing complexity between a person working at the company and its usages of apps,its relationships and secured management of the same.

With this growing complexity we realise there is a risk which a company, however small or big, has to address in terms of management of users, its identity across apps and its strong security compliance it needs to adhere to mitigate the risk of cyber attacks or breaches.

Usernames and passwords are the primary objectives of cybercriminals and is a risk which a business possesses if it is not secured enough. According to the research of TechCrunch 59% use something very similar or comparative passwords on numerous records. 

In this manner, if a hacker gets access through one inadequately obtained site, they will probably have the option to access other SAAS applications of the company. As per WEF Global Risk Report, cyber attacks is the fifth top rated risk for public and private companies.

So, what can a company(small, mid to large) do to have a centralized, secured and an effective way to manage users identity and its access to all its enterprise SAAS applications?

Enterprise Single Sign-ON

Enterprise Single Sign On is a way to authenticate to enable enterprise users to log in with a single ID and password within multiple SAAS applications.  Single Sign-on or SSO sets up a trusted relationship between a service provider and an identity provider. The company user, its identity and its access management is linked with three-layered administration of the account, which covers the secured creation, access, deletion, and updation.

How Single sign-on works? 

 In the most common cause, the identity provider and service provider set up a trust relationship by exchanging digital certificates and metadata and communicate with one another via open standards like Security Assertion Markup Language (SAML), OAuth, or OpenID. 

You will also want to keep in mind that your SSO platform needs to integrate into a larger organizational IT architecture, and you need to think cautiously about how to do so while maintaining the entire security posture. For example, an SSO system might make it impossible to downstream the security tools to identify the authentic IP address of the user attempting to log in to the system

How can SSO benefit the company and its users?

  • Centralized identity & access management for company’s apps
  • Lessens the burden to manage different passwords and access for applications
  • Unified security policy and compliance for access and password management
  • Reduce risk and exposure for cyberattacks
  • SSO can also assist with industry regulations, like HIPAA, that require successful authentication of users who are accessing electronic records or who require audit controls to follow activity and access.
  • This unified framework offers easy access to the management system of the central directory to de-provision users and makes the process faster and cheaper. The policies can be directed based on the user role, location, and other traits. If an enterprise implements a quality solution, it enhances security, usability and saves time and money for the respective department.

Single sign-on solutions

There are different forms of SSO solutions like AWS Single Sign On, Google Cloud SSO, Microsoft for your company  to consider depending on your company’s needs based on the users you have or apps that you are using. The right solution depends upon a lot of factors before you make a decision. 

At iView Labs, we help you to assess and identify the right solution for you depending upon your company, the no. of users and what kind of applications your company and its users are using.

Secure your users’ access for multiple cloud applications by SSO.  Do reach us with your problem or queries at sales@iviewlabs.com

To know more about iView Labs, kindly log on to our website www.iviewlabs.com and to get in touch with us with your queries and needs just write us an email on info@iviewlabs.com and sales@iviewlabs.comDownload the latest portfolio to see our work.

Cross-Platform Desktop App Using ElectronJS

The advent of new technology trends has set a revolutionary change in application development. Developers around the world have the potential opportunity to explore new technology and upgrade their development cycle. Among these latest technologies, Electron JS is one of the significant wonders. Let me first introduce this incredible technology. 

Electron framework is used to develop native applications using modern technologies like JavaScript, CSS, and HTML. Moreover, this technology facilitates the developers to focus on the core applications so that Electron can take care of the hard parts. To be more specific, Electron utilizes Chromium and Node.JS so that the application can take the utmost benefits of HTML, JavaScript, and CSS. Its active community is maintained by a robust foundation called openJS, which made Electron a distinctive open-source framework. The best part of this web technology is it is a versatile platform, compatible with multiple devices of Mac, Windows, and Linux. What’s more, you can expect from a new-generation framework? 

Here is a helpful notation for the amateur developers who want to try out this technology: 

 git clone https://github.com/electron/electron-quick-start

# Go into the repository

$ cd electron-quick-start

# Install the dependencies and run

$ npm install && npm start

With Electron, you can imagine a platform where building a data-driven, cross-platform application is not rocket science. The boosting power of the NPM repository module and Bower registry are enough to meet all the requirements of the clients. If you have potential coding skills of Node.js, Angular js. and Mongo DB, you will find a lot of similarities in the syntax of Electron JS. 

For installing the Electron CLI, you need to type the following command in the terminal:

$ npm install -g electron-prebuilt

For testing the installation, type electron -h, and it should display the version of the Electron CLI.

Setting up the Project:

You can simply follow the structure below to learn the basic process: 

my-app

|- cache/

|- dist/

|- src/

|– app.js

| gulpfile.js

 where: – cache/ should be used to download the Electron binaries while developing the application. – dist/ contains the generated distribution file. – src/ contains the source code. – src/app.js is the entry point of the app. 

In the following step, you have to navigate the src/ folder in the terminal and fabricate the package.json and bower.json file for the application: 

$ npm init

$ bower init

Electron JS application models 

Different organizations profited from Electron from multiple points of view. The ideal approach to comprehend this JavaScript framework for desktop apps is to see it practically speaking. 

WebTorrent desktop application 

We all know about Torrent, either for desktop or mobile. However, the developers have introduced latest version using Electron JS. 

Nonetheless, this sort of app still feels a cycle old-fashioned and slow, this is the reason the developers at WebTorrent integrated better technology – with Electron JS as their primary developing framework. 

The outcome is WebTorrent, the principal downpour client working in the program and written in JavaScript and utilizes WebRTC for shared transport. 

With no modules, expansions, or establishments required, WebTorrent joins the client to a decentralized program-to-program network that guarantees productive record move. 

For what reason does WebTorrent utilize Electron JS? 

Electron steps right into it with the WebTorrent desktop rendition, making it as lightweight, advertisement free and open source as could be expected. Additionally, it helps the streaming and goes about as a cross-breed client that interfaces the app to all the famous BitTorrent and WebTorrent organizations. 

WordPress desktop application 

As the best CMS system, WordPress deserves a reliable desktop version with an automated setup. Electron JS has been integrated in the desktop version of WordPress which helped the users to maintain the content very easily. 

Moreover, WordPress for desktop is a new version for application development – Electron JS empowered this platform with better scalability and enhanced speed. In addition, it allows the users to precisely focus on the design and content management system without much distraction. 

For what reason does the WordPress desktop app use Electron? 

WordPress desktop application is locally hosted. Moreover, it takes negligible loading time using Electron JS framework. To empower this platform, developers have potentially integrated JavaScript and React as the primary developing code. 

Understanding the unique Process of Electron 

The electron can be categorized between two sorts of processes: 

Main Process: it refers to the point of the application, the file to be executed to run the application. Generally, these files narrate the different windows of the application and can be integrated with Electron IPC modules. 

Rendered Process: It refers to the controller of the window in the application that creates the in-built rendered Process. 

var app = require(‘app’),

    BrowserWindow = require(‘browser-window’);

When the application runs, it fires a ready-event that you can bind to. At this point, you can instantiate the primary window of the application:

var mainWindow = null;

app.on(‘ready’, function() {

    mainWindow = new BrowserWindow({

        width: 1024,

        height: 768

    });

    mainWindow.loadUrl(‘file://’ + __dirname + ‘/windows/main/main.html’);

    mainWindow.openDevTools();

});

Key points to follow:

· here, you have to create a new window with a new example of the BrowserWindow objects.

· The window contains an optional openDevTools() method that allow us to open an instance of the Chrome Dev Tools in the current window to initiate debugging.

The steps are inscribed below: 

my-app

|- src/

|– windows/

|— main/

|—- main.controller.js

|—- main.html

|—- main.view.js

… where main.controller.js contains the “server-side” logic of the application, and main.view.js contains the “client-side” logic of the application.

The main.html file is simply an HTML5 webpage, so we can simply start it like this:

<!DOCTYPE html>

<html>

<head>

    <meta charset=”utf-8″>

    <title>Password Keychain</title>

</head>

<body>

    <h1>Password Keychain</h1>

</body>

</html>

Your application should be ready to deploy. However, you need to test the final process. To automate the test, you have to move at the root of the src folders:

$ Electron.

You can also automate this process. 

Hope this tutorial is helpful to explore the latest technology and using it in the cross-platform desktop application. 

References: https://www.electronjs.org/ 

https://www.toptal.com/javascript/electron-cross-platform-desktop-apps-easy

https://www.google.com/search?q=Cross-Platform+Desktop+App+Using+ElectronJS&oq=Cross-Platform+Desktop+App+Using+ElectronJS&aqs=chrome..69i57j0i22i30l5.2275j0j7&sourceid=chrome&ie=UTF-8

https://www.digitalocean.com/community/tutorials/how-to-create-your-first-cross-platform-desktop-application-with-electron-on-macos

https://www.esparkinfo.com/electron-app-examples.html

To know more about iView Labs, kindly log on to our website www.iviewlabs.com and to get in touch with us with your queries and needs just write us an email on info@iviewlabs.com and sales@iviewlabs.comDownload the latest portfolio to see our work.

Ways To Preserve Culture During Virtual Working Environment

Since this pandemic has hit, every organization has shifted to work from home to ensure their employee’s safety. And his virtual working environment has continued from last year till now and doesn’t seem to end early. 

Even though organizations had opted for this option as a short term and in obligation at first, but now companies have found this way to be more effective and beneficial for both organization and employees. 

But with benefits come a lot of shortcomings in which maintaining an organization’s culture is a major one. Organizations are working for years to build a particular culture that suits their brand, perspective, and office environment.  

Office environment helps develop a good workspace, helps support employees, enhances efforts, they stay productive, and offers fulfillment in job. A positive company culture helps gain a competitive advantage, it gives organization a reason to come into work each day and give their all.

But to maintain this positive culture has become difficult during a virtual work environment. For this a few changes are important and extra steps will be required for keeping up with the good working environment.  

  1. Clear your Cultural Goals

Clearly stating your organization’s cultural goals is important for your employees to keep them working towards a common mission and also to keep them engaged. In times of virtual work environment, the remote employees cannot enjoy a cup of coffee with their co-workers. The remote employees only know what they have been told about the organization through inductions or HR sessions. This is the reason that new employees are unaware and cannot function according to the office culture. Making it more important for the new employees and existing employees to clearly understand cultural goals, mission, and vision of the organization.

  1. Transparency  

Employees need to trust the organization and this can be achieved only if there is transparency in communication and work processes. In a survey conducted by some companies the employees have agreed that transparency gives them a strong sense of job security. They also said that they also wanted to get in touch with their leaders more and interact with the CEOs, management, and others and learn how the company is performing, how the management is taking things ahead, and upcoming events.This clearly states that, even though companies are communicating with their employees some of them still feel that the management can do better. 

  1. Work life balance

In a virtual working environment, maintaining your employees’ work-life balance can help state your company’s way of caring for their workforce. Organizations can simply do this by acknowledging the challenges that they are facing in the pandemic and still continue to work without fail. This can be done by scheduling meetings and conducting interaction timely and also respecting their family’s contribution and their.

Carrying out regular recognition programs shows employees that their sacrifices and hard work are truly appreciated.

Viz. One can also plan a complete engagement through many sportsapps where the employees can better connect with each other and also engage. Such apps are Run Keeper and Strava in which you can challenge peers and keep track of the individual scores about their health activity. 

  1. Mental Health Programs

A survey conducted by Mercer found that nearly 37% of companies employees were experiencing mental health issues due to social isolation and economic anxiety.

In addition to keeping in track work life balance it is important to keep track of your employees mental health. It has been recognized that people are facing loneliness, concerns regarding their job security, anxiety related to the pandemic and their family’s health, and ongoing situations in the world. 

Employers can help overcome these mental health issues by having empathy, consideration and a feeling of gratitude towards their resources. They can also set up employee assistance programs, have a regular check in on their employees on how they are doing, and allow them to take days off for their mental health whenever they feel the need. 

The team can also engage themselves in online yoga sessions which can be a good opportunity for enhancing mental balance and binding of the team mates together. 

  1. Encourage Participation

Organization’s culture can only be communicated to new employees with the help of existing employees or the leadership team. New resources identify their company’s culture by participating in programs and social occasions, interacting with coworkers, and working on projects. For virtual resources it is important to socialize between your employees via virtual communication tools.

Participating using virtual communication tools helps in employee engagement at vast. When employees feel that they are part of the organization and are welcomed correctly, they work more enthusiastically and tend to deliver quality work. 

Because of the pandemic and the internet now there are several online platforms that are making collaboration easier for a global workforce. Organizations are starting to create different chat rooms to fulfil their socializing needs. 

Viz. The virtual chef competition and virtual gamification using online games can be another way to boost one to one or team engagement. Many such online poker and online chess games can help people rejuvenate themselves after a week long time of hard work. 

  1. Weekly Meeting with Manager/Team Lead to discuss any issues

As text based communications are done on a regular day, video calls or audio calls get in a personal touch. This is especially important in a virtual work environment. When you use audio calls or video calls, they can hear each other’s voices making it easy to understand their expression of words or if it is a video call people can easily read the body language, and communicate more openly. 

Conference calls and one-on-one calls help virtual resources feel part of a team and also get the attention that employees get in an onsite work environment. Even though at times it won’t be possible for everyone to interact one-onone, online platforms have made it possible to some extent. A proper one-on-one is important to keep morale up and allow everyone to stay on the same page.

  1. Team Building Activities

Sometimes the virtual environment gives a feeling of disengagement. So it becomes important to keep the team engaged with the corresponding team members. For this team building activities can help to some extent and can increase your efficiency and productivity. This kind of participation can help in working towards the common goals, and also making them respect and trust each other. Incorporating games and regular meetups can increase team building. Organizations can also conduct contests, such as taking photos during Mothers Day, Diwali, Holi, and major occasions and share with the organization and the team members. 

At our organisation we care a lot about sustainability and therefore we also try and encourage people to use electric bikes or bicycles to diminish carbon emission and this also gives an opportunity to get into  group activity. 

These are some foolproof ways that can help keep up with your organization’s culture. Identify your organization’s vision beliefs, and transmit them to your employees through patterns of activities, events, and artifacts. Keep time to reflect and understand what makes your current culture successful and try to recreate your onsite environment virtually.

To know more about iView Labs, kindly log on to our website www.iviewlabs.com and to get in touch with us with your queries and needs just write us an email on info@iviewlabs.com and sales@iviewlabs.comDownload the latest portfolio to see our work.

How to Attract and Onboard the Right Technical Talent?

Digital disruption and the global pandemic has changed the way every industry functions. It has forced us to create a new world where the talent hiring landscape has also changed drastically. And returning to normalcy is not even in the farsight but the functioning space of the industries are getting into normal pace and this is why hirings are also resetting. 

Organizations and their HR with CHROs are now thinking about building their talent pipeline and building their resilience to drive business value. 

Here are some of the successful ways to find and hire new talent:

  1. Explore New Geographies: 

Pandemic has transformed the global recruitment process, it has reshaped how talent is both being supplied and demanded around the world. Employers can now without any worry fetch the right tech talent as their hiring spheres have expanded. 

Because of remote work since last year, companies can now hire talent from anywhere in the world. This way more diverse talent can be hired and reskilling of their workforces can be done. Location doesn’t have to be top condition anymore employees can be hired from around the globe.

  1. Conduct events and hackathons 

Conducting events and hackathons with an established audience is the quickest way to approach your right tech candidates. Also, hosting a hackathon or meetup allows you to share your experience, introduce your existing team, and explain your processes. All these points are important for a candidate who is searching for a job.

As all these events can be easily taken online so it can be another good way to attract a lot of talent pool and also later on you can host these offline and meet and greet to know more. 

To successfully conduct these interviews be it online or offline you don’t have to be as big as Google or Facebook, any organization can do it. The only requirement is hard work and creativity. It will take some time to assemble speakers, influencers, and list out the topics. But once it is conducted your organization can collect hot talent leads,partnerships, and freelancers that are hard to reach by traditional methods.

  1. Efficient and Effective Hiring using Tools:

Given the success in remote hiring and onboarding, organizations are re-thinking the role of on-campus interviews. Since a lot of good tech talent is hired every year from campus placements so this option should never be ignored. But the traditional way of conducting campus placement can be upgraded. Remote interview methods are a good way to save time, money, and look for good talent. Companies can look for tools that can help them to easily conduct campus interviews, connect with people, and also make it easier for the interviewees. 

  1. Upgrading sourcing channel

Organizations should work on their competencies and also how they attract and screen talent. To build a skill based talent pipeline, companies need to explore sourcing channels that they haven’t worked on before this can help explore new options that they have never tapped in. These can include new job boards and local recruiters or freelancers . By hiring talent through new mediums, you can build a vibrant talent pipeline. Also, this can help hire diverse talent which shape a company’s culture. A diverse community in your company can help light up different perspectives and experiences.

  1. Create a good environment for your existing talent 

Although this might not sound like a way of hiring talent but believe me it is. While applying to a post, candidates not only simply just look at the post and job descriptions but they look at each and every aspect of an organization. 

They look for reviews on Google, Glassdoor, and other websites to have an insight of the company. Using these websites and others, candidates are able to read employees’ experiences and then they can easily evaluate staff turnover rates..

While an organization cannot fully control these resources, they can surely steer the narrative. Make sure that your employees are satisfied, get a happy environment, and they will automatically display good reviews for you, in addition their participation in branding can be an add on on social media.

  1. Conducting good interviews:

Always keep in your mind an interview is a two way street. This is a common mistake that most organizations make and lose great talents this way. Interview isnt an interrogation, make a discussion; in the process both the interviewer and the interviewee is looking to explore each other. So make it comfortable and understand each other’s potential. The interviewer should rightly ask questions, test the candidate’s knowledge, but remember to treat them equally. As you do not want to lose the right talent and also do not want anyone bad mouthing about your organization out in the industry. 

  1. Create a Workforce Strategy: 

Workforce hiring strategies are never documented in SMEs; these can only be seen in certain big organizations. This can leave companies unprepared in terms of emergencies, especially if there is a need to hire someone at an executive or board of directors post. 

During such an unprepared scenario, along with hiring and looking for the right talent the organization also needs to define who needs to take their decision till nobody else is hired. So it is better that an outline is created about the process of how the next resource should be hired, should someone be kept in a pipeline, and who next is going to take the decision till someone is hired.

These decisions are very vital for an organization, if taken prior as they prevent any loss of business. 

  1. Referral Rewarding 

If you have a big post to fill in and you are approaching a deadline, one of the ways by which you can stimulate hiring is by offering some incentives for a referral that might end up in a great hire. For this you’ll have to spend something maybe money, or a good phone or any other device but this can surely bring in a lot of leads 

Simply create an excellent job posting, network it on your website and social media platforms, add a nice visual to it and Voila wait for the downpour of great talent leads. You can also use some paid promotion if you want to to boost your reach.

Bottomline

Don’t rely only on your traditional approaches, make use of different platforms, tools, rewarding, experiences, do be afraid to show off your brand and work,start visiting conferences, and send your key team members as speakers on hackathons. Think about making your recruiting process perfect in every stage.

To know more about iView Labs, kindly log on to our website www.iviewlabs.com and to get in touch with us with your queries and needs just write us an email on info@iviewlabs.com and sales@iviewlabs.comDownload the latest portfolio to see our work.

PowerApps, a New Way to Develop App Faster

Well, there should be an App for that. Every time we think of an idea or a requirement the very first thing that crosses our mind is that there should be an app for this. Especially, organizations now do not want to overwhelm their employees with multiple apps to get a simple task done. This is where PowerApps step in.

PowerApps is a smart way to organize resources, projects and also enhance business productivity. It is a simple way to build app design and make testing easy, PowerApps are a user-friendly platform that can help you to quickly identify what your idea wants to display in an app and also how you want it to work with the devices.

PowerApps is a built of Microsoft and is defined as a suite of services, connector, and apps that offers a robust application development environment. With it businesses can integrate with other apps making it a key ability to develop apps based on Office 365, Microsoft Dynamics 365, and also including SharePoint Online, Excel and Dynamics 365.

PowerApps in Businesses

Organizations can make use of PowerApps in processes, such as automation, collaboration, reporting, workflow, and data visualization. And these processes can easily run as mobile apps be it on Android, iOS, or Windows. Also, PowerApps are no code making it restricted to rogue code that means no one will be able to add code that can make changes to your apps. Maintaining its stable and easily available for long term. But in case you require customization in your business app that PowerApps just cannot provide for it you can add on REST API with PowerApps to get the best of both worlds.

PowerApps can help businesses in tracking assets such as hardware, mobile devices and software licenses; conduct due diligence on new clients, covering various criteria and interrogating various databases; develop model standard documents such as contracts using automation; and database handling.

Along with these PowerApps have sample apps that you can work from scratch or either customize it. It also has more than 200 connectors that can help in the integration of system and data, easy to create user interfaces with drag and drop facility, high composition with Dynamics tools and Office 365, and active PowerApps community.  

PowerApps brings in the capability of low code development this has speeden up the process of development and given highly sophisticated assets that are required for a high-end app. 

Customized Components in PowerApps

Microsoft has released frameworks that have the ability to develop custom control using coding that can directly reflect in PowerApps. This also includes two new plugins PowerApps CLI and Visual Studio that give out high productivity tooling in order to make end-to-end development experience smooth. Organizations that are using these plugins to build a stunning array of custom UI with the component framework. 

Types of Apps that can be created with PowerApps

With PowerApps you can build three kinds of apps

  1. Canvas – Canvas Apps are those apps that can be designed by dragging and dropping elements onto a canvas and the logic can be created like excel sheet expression. 
  2. Model-driven – Model-driven apps are component defined. They do not require code and the apps you can create can either be simple or complicated. But unlike canvas app where the developer has complete control over app layout, with model-driven apps the layout is determined for you and largely designated by the components you add to the app.
  3. Portal – PowerApps portals can create external websites that allow users outside organization to sign in a range of identities that can create and view data in Dataverse.

Industry type application development that can be built via PowerApps

  1. Financial, Sales, and accounting
  2. Planning and decision-making
  3. Quality control
  4. Administrative 
  5. Procurement and supply chain management

These are mere some example a lot can be developed through PowerApps. 

PowerApps, a quick and easy way of application development

Because of low code development, PowerApps can be built 5 times more quickly than any simple app. PowerApps have already been used by several big companies to develop custom applications, some of these include American Red Cross and Virgin Atlantic Airlines. 

PowerApps are particularly useful in scenarios when a connector between different data sources and in prototyping. They can also be used to customize and expand Office 365 and Dynamics 365. Developers can use one of the templates or can even build an app from scratch.

Developers can expand PowerApps with coding for report creation, in order to integrate third party or external applications, or to fulfill specific UI requirements.

Apps that are developed with PowerApps are not stand alone apps, instead they are available to end users through a container app on mobiles. Users just need to download the official PowerApps to access the applications shared with them. 

Benefits of PowerApps

  • no code app development
  • fast time to market development
  • less resources required
  • inexpensive
  • User centric app development
  • Fast prototype development 
  • higher ROI
  • Additional Office 365 integration 

You can build apps based on Power Platform data storage CDS  and Common Data Model called the CDM, and also Canvas UI. The User Interface can further be extended with code such as JavaScript or TypeScript with React and Angular frameworks to develop personalized User Interface controls of Microsoft Professional Capabilities Framework called the PCF.

The custom business logic while the application is building can be implemented with Power Automate and entity plugins. 

Additional Features of PowerApps

Microsoft has developed an AI Builder that allows PowerApps Artificial Intelligence and machine learning frameworks to build smarter and advanced applications.

Just like Microsoft cite has the authority to analyse and categorise customer feedback responses and accordingly take actions. This creates a marketing automation to the next level. The AI builder also has the text recognizer component and additionally it also brings in the opportunities to integrate blockchain to develop even more sophisticated apps.

The AI Builder is a complete solution that brings the power of Microsoft AI through a point and click experience and is directly integrated into Power Apps and Power Automate.

To know more about iView Labs, kindly log on to our website www.iviewlabs.com and to get in touch with us with your queries and needs just write us an email on info@iviewlabs.com and sales@iviewlabs.comDownload the latest portfolio to see our work.

Angular VS ReactJs in the Front End Development World

When it comes to front-end development Angular and ReactJs are considered to be the top two technologies. But to choose between the two is one of the most confusing decisions as both of them have their advantages. Angular and ReactJs both solve frontend development problems but in their own ways. 

Merely sometimes back it was enough for the business to have a website inorder to reach their broader market. But today statistics have shown a huge increase in the types of business websites that are being consumed by the audiences for better interaction with the brand. 

So, the debate between ReactJs and Angular has been an ongoing one. Since both are coming up with new versions every year and also brining in great features, so the decision to select one has become very difficult. 

A brief on ReactJs and Angular 

About ReactJs

ReactJs is an interactive user interface, meaning it is a necessary element of the frontend development of applications. It is a library that you can use to determine how your application is going to look to your users and how they can operate and interact with it. In other words, as per the Model-View-Controller framework, ReactJS creates the upfront view of the website. 

About Angular

In regard with ReactJs, Angular is a complete framework that is built on TypeScript that has the capability to spin code efficiently. It is a wholesome toolkit that has everything to build an entire application or website. 

ReactJs Vs Angular – Showing the difference between the two 

  1. Underlying Architecture 

ReactJs is a Model-View-Controller (MVC) framework with a rendering UI library, that means it uses written code or JSX to create the interface. Biggest advantage is that it does not force on the architecture of your apps and allows you a great deal of freedom during the development process.

Whereas Angular, is a complete MVC that can develop an entire architecture of a website or an app. The little limitation it carries on with it is that it offers minimal flexibility, meaning unlike ReactJs you cannot add functions on the developed architecture making it limited within the scoop of the tools. 

  1. Components 

These are one of the USPs of Angular and ReactJs. Components are the small chunks of codes that can be added to add a specific functionality. But both of these technologies have a very clear distinction in them such as –

ReactJs has a number of free as well as paid UI components that can easily add functionalities to your app or website. Also, these components can be built using JavaScripts. One of the biggest advantage of building your frontend with ReactJs is that it has community that keeps on adding new chunks of code which can be used by anyone.  

Unlike React, Angular doesn’t only imbibe components even though it follows a component-based approach, Angular is a complete framework that can help you easily develop modern, reactive, and component-driven frontend of an application or a website. Which implies that Angular offers more options than developing components which includes such as validations, routing, state management, form, and lots to develop large applications.

  1. Performance 

This is one of the major aspect, analyzing the impact of technology on the performance. 

Document Object Model is the factor that decides the performance. DOM is a programming interface that makes the browser read the object and nodes in applications’ XML or HTML documents. And both Angular and ReactJs maintain their DOM very differently. 

ReactJs is considered to have an edge over Angular but only in its certain respects. Such as the virtual DOM allows its apps to virtually update the changes without rewriting the entire HTML document. This renders updates much quicker, allowing lightning-fast performance regardless of the size of the application, making it great in terms of scalability. 

Whereas, Angular being the complete framework of frontend development in its regular DOM feature makes the application slow in performance. This is the reason that Angular is ideal for developing single-page applications that only updates a single view at a time. 

This way Angular presents lower performance with large and complex multi-faceted applications. However, Angular has Change Detection technique to optimize performance.

  1. Templates 

In ReactJs, templates are called JavaScript XML or JSX, which combines the JavaScript code and markup in one line of code this helps in developing user interfaces efficiently. It is an extension to JavaScriptthat makes use of HTML-like syntax where you can build components by combining code and markup.

On the other hand, Angular uses advance HTML that has Angular ng-if ng-or directives. This indicates that you have to properly learn to code in advanced HTML to code the frontend correctly.  

  1. Data binding 

ReactJs and Angular both has components to render UI. Things to consider when using ReactJs or Angular is their component’s logic that has all the data related to a component that gets displayed in the User Interface. So, the connection between data and the component’s logic is data-binding. 

React has only one way of data binding which means that the model state is updated and then it renders changes to the user interface. But if you change the UI that doesn’t mean that the model state will also change. For that you will have to figure out so ways such as state management libraries or callbacks. 

Whereas in Angular there is two way of data binding that means if you change the UI then the model state will also change and if you change the model state then the user interface will also change. This gives an added advantage to Angular as compared to ReactJs. 

  1. Dependency Injection

It has been seen that certain dependency injection is almost indispensable in data-binding. This is because some of them helps with decoupling where there is no additional data layering in the application model. 

This is a problem in the ReactJs technology as Dependency injection (DI) goes against current architecture of functional programming and immutability. 

But in Angular dependency injection makes it capable of creating different lifecycles of different stores. This implies that the stores creates space for the components mount that makes them smoothly and limitlessly available to components’ children.  

In ReactJs the language makes use of global app state that maps different components but this way you will be introducing bugs when cleaning component unmount. 

Websites that are Built on Angular and ReactJs 

Forbes which is one of the world’s most visited websites is built on Angular. The website has the capacity to respond to more than 74 million queries on a monthly basis in the United States alone. Angular has given the website the authority to work on reusable codebase, provides uninterrupted user experience, and also the support and maintenance are easy. 

Example of ReactJs is supreme Facebook, the website is built on React Library and its products. Facebook developers use React to create responsive UI. React and also maintain high website performance. Lately, Facebook has supported 2.45 billion monthly active users and this number is continuously growing. 

To Conclude 

So, before you kickstart your frontend development it is important that you keep these aspects in your mind. With these it is also necessary for you to know that the learning curve of these two technologies are very different. As ReactJs is JavaScript programming language, it is way easier to work on this language because of its simple design, detailed documentation, libraries, and JSX. In contrast with ReactJs, Angular is complex and developer needs to learn the syntax. But once there is a hand on syntax the technology gives multiple options to solve a single problem. 

To know more about iView Labs, kindly log on to our website www.iviewlabs.com and to get in touch with us with your queries and needs just write us an email on info@iviewlabs.com and sales@iviewlabs.comDownload the latest portfolio to see our work.

Real World Implication of Microservices in the Fintech Industry

The transformation of the monolithic architecture to microservices architecture is one of the most heroic steps that you might take to upswing your business. So, if you are really looking forward to scale your infrastructure and also speed up while deflecting high supervision costs then microservices is the right solution. 

Especially, in a FinTech ecosystem that is running to establish itself in the digital centric world. And this being the reason that they are experimenting their digital approaches with highly scalable, flexible, and efficient architectures for their infrastructures. To get an outcome of performing well in the competition; and also satisfying and solving their customers’ issues.  

The outmost benefit of Microservices Architecture is its capability to provide flexibility, structural scalability, and reduced costs. The Monolithic structure has often failed when you want to scale your architecture. And since, financial services can never remain constant there is always scope to extend its capabilities as the world is changing. 

The long before financial institutions have legacy systems that carry the baggage of centralized database that are tightly coupled sub system. Microservices give them an approach to separate database from every services. Whenever a new service or a feature is deployed in an infrastructure or product then it has its own separate database and this way entire system doesn’t get affected. The architecture offers solution to fetch the only required data belonging to a specific service. The service reflects through an endpoint or a middleware platform, implying that a large scale service can be implemented with No SQL database for heavy scenarios. 

Example of a real life Bank with Monolithic architecture:

Danske Bank worked on the monolithic architecture that mostly relied on the sharing of the resources and therefore the processes couldn’t function independently. The major issue with the monolithic architecture was its scalability and maintainability. Their system wasn’t componentized and shared software libraries. Also monolithic architecture has stack dependencies that stops the embedment of the latest technologies. Additionally, with this architecture banking application had the fear of sending over unencrypted data of the users. 

Monolithic application involves huge and complex code, making the response time of a web application high, and also, unacceptable.

And as the web service coincides with the monolith ecosystem, they have a greater downtime and are unavailable each time there is an integration or upgradation of new feature in the application. Which states that the B2B dependency on the application can further complicate decision-making.   

Example of a real life Fintech organization having Microservice architecture:

Monzo Bank, a London Based bank uses microservices architecture to build a mobile first U.K digital bank. It has established a cloud native mobile-first digital bank while also complying with regulations. It has the technology foundation that can provide what all the traditional banks cannot  with an additional cloud enabled advantage. 

Monzo uses AWS hosting for its core banking needs to enable scalability and flexibility with its cloud computing strength, also eliminating the doubts in terms of capacity, infrastructure, and provisioning management. 

Monzo has established its core banking systems from scratch with the help of microservices architecture, with multiple virtualized servers having container tools such as Docker and Kubernetes. It architecture makes a hub of small elements that can scale as an entity, communicate synchronously or asynchronously, and have APIs. Their banking application also has a platform-agnostic for easy interoperability. 

Outcome of adopting such a system

  1. Monzo runs on an active data centre that avoid any failures or downtime attached to their banking application
  2. Its AWS hosting offers sophisticated security, auditability, and encryption levels to remain compliant with the banking regulations. 
  3. Their customer experience is powered by technology making them, by far the most significant is customer centricity; elevating and enhancing their infrastructure according to the competitive landscape for FinTech organizations today.
  4. Their core banking system has a technology architecture that is open, agnostic, scalable, secure, and 3rd Platform–enabled.
  5. As a startup it always had the advantage to develop its infrastructure from scratch and be totally cloud driven.  From the very start they understood that simple computation won’t take them out of the firewall but rather give them a data driven and secure architecture that can totally redesign their system’s infrastructure.

The biggest benefit Monzo has gained from microservices is organisational flexibility, Suhail Patel, Monzo’s backend engineer explained this by quoting – 

“We build services which are granular enough to be easily understood. Ownership of services is well-defined but can be fluid based on the goals of the company. Monzo has grown significantly over the past 24 months; the structure of existing teams and emergence of new teams has changed significantly as a result.”

Benefits of inducing Microservices in financial institutions 

There are considerable advantages that microservices can provide with a robust IT strategy that is sufficient for smooth transition. 

  • Transmission and redeployment of new application features without fear of failing the entire application.
  • Increased agility and decoupled release cycles implying app updates can be developed and deployed within hours.
  • With microservices architecture the infrastructure can be easily replicated and can be more effectively help in scaling growth in terms of users and transaction volumes. 
  • As database is much less interdependent, microservices can level down failure footprint. 
  • Microservices architecture makes banking application easier to refactor or replace going forwards.
  • As microservices can be easily replicated it can help increase structural scalability. 
  • Microservices architecture helps provide improved security levels in the application this way the threats do not breach the entire app and the other elements can left protected. 

Microservices Architecture – Ideal platform for Platform Banking 

Microservice architecture provides accelerated integration with the third parties and efficiency in the process, which proves to be a major competitive factor in the platform banking ecosystem. The traditional banking system that goes with the monolithic approach has multiple points of integrations and batch processing which is highly inefficient and slows the entire process. And the microservices architecture can bring in a phased approach that minimises risk with a deliberate process in the near-term and long-term objectives. Each element can be developed, updated, and managed independently, making microservices based applications easier to work on and maintain. 

To Conclude

Banks and Financial Institutes must adopt microservices architecture in order to create and enter new markets, and also establish themselves rightly to gain all the profits that a new market can offer. With the platform banking the FinTech industry will not only introduce new sources of revenue, but also present enhanced customer experience along with the improved operational efficiency reciprocating a lot of margin. 

Also, in the long-term, banks and financial institutes must move to a more sophisticated microservices based core platform in coordination with service mesh. Banks are currently trying to develop a marketplace that should have a microservices platform providing and scaling banking services as individual stacks categorized by product domains.

Consider this example, an organization owner can develop a marketplace that can combine industry leading onboarding services from a fintech with its inhouse underwriting capabilities and book the receivables to a third party bank. And also a customer availing a loan from their platform would be able to protect from the various levels in the back end. Such a composition can be executed effectively only with a microservices-based architecture. 

So, the goal of microservices architecture is to help financial institutes and banks align together services from different platforms into unity to offer a unique service to customers.

To know more about iView Labs, kindly log on to our website www.iviewlabs.com and to get in touch with us with your queries and needs just write us an email on info@iviewlabs.com and sales@iviewlabs.comDownload the latest portfolio to see our work.

9 key points to decide on Microservices Architecture

Microservices Architecture is a great way to structure your single monolithic codebases. It gives an opportunity to scale the architecture, giving you complete portability of an application. But before going through all the benefits of microservices, it is important that we understand the key points of Microservices Architecture in order to get the maximum value out of the entire structure.

Best practices to include while implementing Microservices Architecture 

  1. Why Microservices Architecture?

First, identify the need whether micro services architecture for your cloud application development is going to be really beneficial or not. The biggest advantage of microservices is the way it disintegrates  data and operations. This distributed system will  help to partition all your data into different services. This gives an option to scale the system along with the data that needs to be prescribed independently so that the service logic is separate. You will need to identify whether such separation of data, components and services which  brings scalability  is really required for your product, use case or a business application on cloud..

  1. Resources

Each unit in the application runs with its own runtime and different processing threads giving it a better elasticity than the monolithic architecture. If you need such elasticity and scale, you will have to plan your resources, separating data; teams separated, leading to efficient ways of managing  each service independently irrespective of resources.

  1. Define the kind of microservices 

The success of microservices architecture is mainly on  how you design, define and architect this system. Before implementing it is important to clearly understand your business function, your use case, your modules,, services, and to understand how these different modules will interchange and exchange data into each other. A clarity on your business function is important to define the architecture that subsides in the system with fragmentation. So, remember to recognize your business functionality far ahead to build optimal microservice architecture.

  1. Recognizing Scalability of your Structure 

Scalability being the major aspect of microservices, it allows an application to be broken down into units and then concurrently being processed in parallel. Thereafter, increasing the overall efficiency of the application. So, while inducing scalability identify these aspects in your system – resource bottlenecks for read and write traffic.

Start by knowing and understanding the nature of growth your system would have. Assess this on predetermined data or put your assumptions to design a system with a performance benchmark to understand it’s  qualitative growth scale. Thereafter is the capacity planning, this is where quantitative and qualitative growth comes into play. Next is dependency scaling; You need to understand the interdependent scenarios which could lead to bottlenecks for fetching and writing data into your databases. This is where a well defined decoupled module would help to bring that scale for your system.

  1. Ensuring Cost Vs Benefit 

All in all, Microservices Architecture transformation will lead to an independent management of services which will give your application an agility that will facilitate continuous delivery and faster time to market. Ofcourse, initially when you are building with a microservices architecture, it will take time and cost of it will increase but you build your systems with a mindset of modernization and to sustain for the future  for at least for 5 years.  Implementing the microservice architecture isn’t only a technical decision this kind of transformation also requires a buy-in from the stakeholders into account to ensure that any system that you are  building is able to sustain. So, before your monolithic architecture is transformed into microservices or needs to be modernized we need to understand what are the benefits it’s going to bring for the system in the longer run. 

  1. A good set of DevOps toolkit

To get an optimal value out of your new architecture you need to automate your services testing, build and deploy management. Therefore it is important to set up a good set of DevOps process as you will find it faster to release your application. 

  1. A single entry point

Implement an API Gateway which is  a single entry point for all the requests of your client. Since in microservices architecture, each service is managed independently, from its authentication, business logic and database, we need a common gateway to interact with different services of the system. This helps in distributing your client requests separately for each service. Also, it gives an advantage to host and request each service of your application differently.  The communication protocol between your product and services should be as simple as possible and it would be incharge of transmitting the data without changing it. Microservice architectures have the capability to keep data or resources as straightforward as possible to avoid tight coupling of the elements. In some opportunities you might find yourself using an event driven architecture with asynchronous message wise communications.

  1. Keep in mind the challenges

We know microservices can provide you great benefits from decoupling, fragmentation, flexibility to scalability. But you can come across various challenges when you work on it as a whole system. As your system is divided into distributed systems it can now have multiple bottleneck points, so you need to take in account the multiple bottlenecks points. Along with it you also need to understand network hops it may have due to fragmented services. Hence the question is whether my application really needs a microservices architecture.

  1. Reduce Deployment Friction

Microservices can sustainably support continuous delivery as you have an increasing number of services that need to be deployed multiple times a day. So it is critical that you go with continuous delivery to minimize the risks of release failure, as well as ensuring that your resources are focused on building and running the application rather than being stuck at the deployment stage. 

The biggest commercial Advantage that Microservice Architecture provides: 

The biggest advantage is that microservices give an opportunity to scale, to manage, to integrate independently which helps to bring agility in your application. Also, with decoupling, it gives you a possibility to scale each service independently. We would highly recommend Micro services architecture for applications which have third party API integrations, Internal multiple Business logic  scenarios, Multiple product offerings where there is a way to scale, manage and integrate each service module independently.

To know more about iView Labs, kindly log on to our website www.iviewlabs.com and to get in touch with us with your queries and needs just write us an email on info@iviewlabs.com and sales@iviewlabs.comDownload the latest portfolio to see our work.

How to Secure your Products with DevSecOps and Beyond in 2021?

IT Security was always a significant concern in the tech environment. Security breaches during the pandemic have brought securing tech products to the top of the priority list.

What are the top trends defining Software Product Security?

  • Building Security into the Development Ecosystem from the Beginning

This ensures that during the entire development process, security remains a core concern. Integration of data protection mechanisms from the initial stages is made mandatory by the Data Protection Regulation in Europe. Experts are considering similar measures for Asia and North America as well.

  • DevOps is now DevSecOps.

DevSecOps is the term given to the attitude, processes, technology, and operations during the development of an app, tool, or software. It aims at building security into the development from the very beginning. So the Development, Security, and Operations teams work in tandem all through the product development cycle. 

What’s the DevSecOps Workflow?

  • The code written by one developer is checked for possible security-related weaknesses and issues by another coder.
  • The application is brought into play with Infrastructure-as-Code tools.
  • Security configurations are activated into the Control Management System.
  • The application is tested through the Testing Automation. This includes all aspects such as UI, Back-end, separate security tests, API, and overall integration.
  • If the application clears all the testing procedures, it is progressed to the production stage.
  • Intense monitoring comes into play to check operational security risks.

Tools for DevSecOps 

The top tools for managing DevSecOps during the CI/CD are the following:

  • Static Application Security Testing Tools
    These tools check the code for problems that may lead to security risks in the future. They are used up to the development phase.

Examples: GitLab, HCL AppScan, Coverity, CodeScan, etc.

  • Software Composition Analysis Tools

They are employed for finding weaknesses in the third-party and open-source components. Covering the license risks as well for timely identification and solution is essential for them. Accelerating the DevSecOps process is their concern.

Examples: WhiteSource, FlexNet Code Insight, Black Duck, JFrog Xray, etc.

  • Interactive Application Security Testing Tools

They are deployed to monitor and analyze the behavior of the application during the run-time. By identifying the run-time level susceptibilities, it allows the developers to find the flaws in the code. The coders can then address the issues in the code to strengthen the security.

Examples: Parasoft, Veracode, Checkmarx, SonarQube, etc.

  • Dynamic Application Security Testing Tools

They are designed to carry out simulation exercises to protect the product from hackers. They work through the network and do not require code access.

Examples: Appknox, Netsparker, GitLab, HCL AppScan, etc.

  • Security Reassessment at each Stage

The strong beginning requires sustenance. At each stage of development, the risks are weighed for the necessary immediate steps. Each stage of development is often broken into smaller stages for denser, more in-depth, and detailed checks.

  • Innovation and Improvements in the Secure Development Lifecycle (SDL)

The SDL is now emphasizing on:

  • Continuous upgrading of the skills of coders with the protection of code in the center.
  • Ensuring that all teams and each member are at the same level of security training and awareness.
  • Regulatory requirements are no more considered frictional to development but as a firm foundation for smoother progress.

What are the crucial Product Security Practices for 2021? 

  1. Segmentation

Segmentation has to do with data, storage, and capabilities. By clearly segmenting, the team can ensure that the data is managed appropriately. In case of unwanted access, it would be easier to carry out security checks and measures. For storage, determining the right choices between physical or cloud storage is essential. Finally, segmentation in capabilities ensures a faster development pace and easier optimization. Overall, it’s about the better organization of the most fundamental aspects.

  1. Automation

Automation can tackle many of the expected threats. So can the various probable ones. Automation can be attached to the auto-remedy tasks. It requires analysis of firewalls and security configurations. It saves the experts’ energy and time, which they can devote to novel security threats and strategic measures.

  1. Ensuring Security from Design and Architecture Perspective 

Threat modeling at the initial stage of designing will save a lot of time and effort in the later stages. It will alert the team to attacks. When they know about such threats in the back of their minds, the alertness will improve. Design documents will draw the boundaries for development level updates to avoid errors mid-way on the development course. Third-party component tracking is crucial in figuring out weaker components and fixing them promptly.

  1. Sustained Patching 

Continuous patching ensures that your product does not suffer because of old software. With about 80% of the components being open-source, security and licensing risks increase. Maintaining elaborate version details and not missing the latest patches enhances product security.

  1. Least Privilege Principle 

This means granting only the necessary and minimum privileges to systems and users. Conscious or inadvertent compromises to security are thwarted by ensuring the least privilege. Timely canceling the accesses no longer needed and changing the access level according to the duty change is essential.

  1. Mapping the Data Processing

Data processing map helps in determining the types of data the product will deal with. It also outlines the use of each type of data and the processes it will involve into. When an elaborate data plan is created in advance, the security team can prepare security controls in advance. It also helps allocate data to appropriate systems, define privileges, and control and process sensitive and personal data.

  1. Greater Encryption

Well, there’s a lot of talk about the end of encryption with the coming of Quantum Computing. However, the Tech giants investing billions into Quantum Computing have already ensured that its uses will be constructive. So there’s no reason for losing interest in encryption. No point in taking FIPS 140-2 lightly. It would be better to take the Application-level encryption a notch higher. 

  1. Securing All Storage Systems

Keep all the bases covered. There’s no point in believing that if strong security measures are implemented for the internal storage, then networks and OS can be ignored. Strengthening critical storage is the key to securing the product.

  1. Dynamic Testing

Dynamic testing does not just have to do with continuous and variegated testing to check risks. It’s also about constructing scenarios and conducting simulation exercises. Companies have hired expert hackers to help their teams with the process. They can find ever ingenious ways of causing trouble and breaching the security of the product. This is an innovative way of testing the team’s imagination and intelligence. Mature teams can rely upon the updates of latest forms and modes of threats and test the product more often and from different angles.

  1. Quicker Incident Response Planning

Incident response is rooted in threat modeling. However, it has to look beyond that too. It cannot be caught in a frozen mold. Prompt action against potential breaches can be laid out in steps. What’s more important is the right anticipation of the threat that’s not been planned for or remains unseen. 

Swift planning and execution at the moment of attack is the challenge that tech product security experts will have to take up. These are the ten effective practices that will remain central to securing products in their development and performance phases. However, securing products is not just about putting the right systems, procedures, and practices in place. Do you have any more questions? Leave them in the comments below. We will get back to you with the answers soon.

To know more about iView Labs, kindly log on to our website www.iviewlabs.com and to get in touch with us with your queries and needs just write us an email on info@iviewlabs.com and sales@iviewlabs.com. Download the latest portfolio to see our work.

10 Steps for Managing Your Software Product after its Launch

A product is an embodiment of your brand values and your customers’ faith. Launching a software product is not enough to make it successful. Tracking its performance, understanding user behavior, their needs, and channeling the changes through an iterative cycle with the right strategies to create engagement and drive value for the customer is critical. Re-strategizing product features as per the evolving user behavior must ensure your software product’s stickiness. A software product should be seen as a continuous process of improvement. 

It cannot end at a product launch. Product lifecycle management, user behavior & user engagement with exemplary marketing efforts to find the right product-market fit for your software product is key that needs to be unlocked post-launch.

Why is Post-Launch Software Product Management Important?

Post-launch product management is crucial for many reasons.

  • Digital users have near to zero tolerance. Imperfections, bugs, clumsiness, lags could dishearten the users of your software product.  
  • Setting the ship on the sail is not enough. Knowing its coordinates and directions is more important. Meaning you need to understand and track your user’s journey and behaviour of users using your software product. 
  • Post-launch, monitoring your software product’s performance is very important to see that there are no lags, performance issues created due to an increase in daily active users.
  • The various parameters that define user behavior are tracked and studied, for example, the click rate, the acquisition rate, bounce rate, and conversion rate. This improves your understanding of  users and can redefine strategies around it.
  • Depending upon the overall user metrics, adjustments in marketing strategies improve product performance in the market.

How to Manage a Product Post-launch & find out whether you have a market for your product?

Step 1: Understand the importance of data analysis 

World-class marketing strategies are not enough to make a product successful in the digital space. One should also have an analytical mindset required to track the customers’ end-to-end experience. If you have all your tracking mechanisms in place, the parameters which will help you to gauge if the product is a perfect market fit or not are: 

– Click rate

– Acquisition rate 

– Engagement rate 

– Retention rate

Step 2: Take proper customer feedback 

We’ll see that ensuring customer satisfaction with the new product is more than a mere formality. Send messages, call, shoot emails …

– Check with them how they feel about the product?

– Ask them if the product met their expectations?

– Try to gauge if they are feeling under-rewarded for their excitement and confidence in your brand.

– Emphasize the features and benefits of the products they may be missing putting to use. Train them for product use if required. 

– Keep a measure of Customer Support Ticket issued for future analysis. Encourage them to post reviews, testimonials, and feedback

Step 3: Checking for imperfections, bugs, problems, shortcomings, etc.

This is where serious work begins. You may receive some less positive news while checking customer satisfaction. However, checking for lags, bugs, defects, and reasons for dissatisfaction should be a separate managerial exercise as well. QA testing should be continued even after the product is launched because there is always a scope for improvement. Gathering positive and negative feedback should be done separately, if not from different sets of buyers. The sooner you begin gathering negative feedback, the better as you improve faster.

Step 4: Planning to address the shortcomings

It has to be a quick, competent, and prompt process; else your product might lose the fizz. It can be done in the following ways.

– Making strategies for minimizing the harm to the customer relationship.

– Sending the details of severe flaws to the senior management so that timely steps can be taken to address the issues. This will minimize the harm.

– Pre-determining the possible market underperformance of the product and making adjustments.

– Even if the customers are satisfied with the product, try to push them to get fruitful feedback for attaining perfection in the next model or version.

Step 5: Find out your Product-Market Fit

Preparing a Product-Market Fit report can also give actionable insights to optimize the post-launch strategies. To check the product-market fit, you will need the following:

  • Customer satisfaction data
  • Customers’ understanding of the unique value proposition of your product in the market. How many of them understand why your product is unique and different from your competitors?
  • How likely are the customers of your competitors to try your product after learning about its benefits?
  • How likely is the user-generated content to influence those who are yet to make their mind for buying your product?
  • How many new users have your product won by building the positive image with the initial buyers and through their feedback and testimonials?

Besides these, you’ll need many other metrics for correct decision-making.

  • Comparative data around the cost of acquisition, adoption, and conversion of leads into customers. 
  • Customer lifetime value: CLV the most important calculation you can make if you are into SaaS. It helps in re-orienting marketing and development tasks according to the broader strategy of the organization. Keeping a smaller set of loyal customers happy could be more profitable than acquiring new ones and losing them in a short time. 
  • Churn Rate: This gives you an idea of the proportion of customers you are losing. To reduce it, you’ll have to keep a wider variety of users happy. You would not want to do it if acquiring and trying new users is cheaper than keeping everyone satisfied.
  • Promoter Score: It’s about the number or proportion of users recommending your product to others. This can be measured either from the total or against the number of users making no contribution to expanding your market.

Step 6: Gathering User Generated Content

Positive reviews, testimonials, and feedback are a dividend for the hard-work gone into product design and launch. These can be in the form of raw data, videos, audio or text. These dividends have to be re-invested. Pump them into your marketing strategy. Let the world know how your product is performing in the initial stages.

There’s nothing better than the prospective customers getting to know about it in the words of those who have already fallen in love with it. User-generated content is amongst the top digital marketing content strategies for 2021. It’s original, diverse, carries passion, honesty, and impeccable power to attract.

Step 7: Strike the Right Balance between In-bound and Out-bound Marketing Efforts

Many managers ignore balancing the in-bound and outbound marketing if the product is doing well. They don’t realize that post-launch product management is not just about the current product. It’s equally as much about the future coming model/version of the similar product, other products, and the brand overall. Here are a few examples of adjustments you can make:

  • Case 1- There are serious issues worth addressing: They may be hindering the market performance. Buyers could be getting doubtful about your product. Push the positive reviews and feedback into the outbound channels. Try to divert or slow the purchase path from in-bound channels until the next batch arrives.
  • Case 2 – Huge inflow of positive feedback, and inbound traffic. Use this opportunity to build relationships. Start planning for the future without losing sight of the present. Try to build a strategy to promote the brand overall. Announce schemes to clear underperforming products.
  • Case 3 – Everything seems in balance. This situation can be used to focus on the competitors and the external market. With timely improvisations and adjustments in emphasis on inbound/outbound efforts, you can try to gain a competitive advantage by eating into the rival product’s market.

Step 8: Customer Retention Strategy

After a few rounds of Product Performance Reports, you will have a fair idea of how the product is performing. Before planning ahead, make sure to draw a strategy to ensure customer retention.

If the product carries the scope of the repeated purchase, inaugurate offers.

Lay emphasis on converting the first-time buyers into loyal customers through loyalty marketing efforts. Design discount offers, reward-points schemes, etc.

Step 9: Drawing the In-market Product Life Cycle for Better Decision Making

In-market Product Life Cycle curve is graphed around:

  • Profit and revenue
  • Percentage of sales from the existing stock
  • Bookings and orders placed

A freshly launched product would give a rising curve. The declining curve means that the product is losing popularity. A flat curve calls for extra marketing efforts. It allows a dynamic picture of how the product is actually doing in the market.Sometimes it can provide seasonal insights as well, besides the quarterly performance reviews. Overall, it hastens smart post-launch product management decision making.

 
Step 10: Create the Financial Scorecard

For whatever actions and improvements the post-launch campaigns call for, funds are needed. Every company allocates funds for R&D, Marketing, Sales, and Management, etc. much before the launch. However, as the actual performance of the product unfolds, these funds have to be relocated. It depends upon the immediate measures decided and the adjustments in the long-term strategy in the product life cycle.

The post-launch Financial Scorecard should include weekly, monthly, and quarterly analysis of gross profit, profit percentage, sales figures, post-launch marketing campaign related statistics etc. Variance from planned outcomes, performance insights, customer data, and key business indicators, allow extracting the future opportunity plans.

We are sure that with these steps you will not be in dark, and drive your products towards great in-market performance. Do you have any more questions? Leave them in the comments below. We will get back to you with the answers soon.

To know more about iView Labs, kindly log on to our website www.iviewlabs.com and to get in touch with us with your queries and needs just write us an email on info@iviewlabs.com and sales@iviewlabs.com.

Download the latest portfolio to see our work.