Is Your Product Really Solving a Problem?

Have you ever sat and wondered why Uber and Urban Clap are such a roaring success? Why a simplistic app like Freshmenu took the world by storm? What all these products have in common is that they aim to solve real problems and pain points of consumers. Because at the end of the day, customers don’t care about your product, they are just concerned with how your product can solve THEIR problems. This is the secret that smart marketers and product designers realize early on, rather than after failing with many “innovative” products that look very “cool” but are of little interest to their target audience!

Now, let’s dive deep into the real question at hand today – Is your product really solving a problem?

Is Your Product Really Solving a Problem

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Top 5 reasons for startups to outsource product development

Gartner in a recent report stated how growth is the most important sustaining factor for software product companies. Hardly 1% of software product companies have the consistent growth rate required to win business and stay afloat in the market. According to them growing and sustaining growth is really hard. For startup companies to grow it is always challenging as they are always in resource crunch scenario. Adding talent to the team on a regular basis increases their fixed costs. Product Development involves lot of iterations based on customer feedback and this could lead a startup company to be involved in the release cycle of products rather than on the consumer and market. For Startup companies to have a defined focus for their product, it better to choose outsourcing product development over in house team building, so that the company can focus on the customer and market.

Following are the top 5 reasons for product development outsourcing.
1) Flexible Resource Models.
2) Frees up time for customer facing work.
3) Updated with latest technology options.
4) Converting fixed costs into variable costs.
5) Faster Product releases.

Author of this post is CTO of iView Labs, who has helped many startups to build their products.

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