Have you ever sat and wondered why Uber and Urban Clap are such a roaring success? Why a simplistic app like Freshmenu took the world by storm? What all these products have in common is that they aim to solve real problems and pain points of consumers. Because at the end of the day, customers don’t care about your product, they are just concerned with how your product can solve THEIR problems. This is the secret that smart marketers and product designers realize early on, rather than after failing with many “innovative” products that look very “cool” but are of little interest to their target audience!
Now, let’s dive deep into the real question at hand today – Is your product really solving a problem?
Continue reading Is Your Product Really Solving a Problem?
With each passing year, technology and developments in the field are moving at a faster pace. This has led to a never-ending increase in the demands of the customers and a race amongst the clients trying to fulfil such needs. Users today want a rich experience that helps them leverage the advanced possibilities that new technologies can offer. Despite being aware of this, several organisations today use out-dated applications that do not meet the current demands of time. Some examples are a financial system running on an Apple IIGS machine, MS- DOS, Sales terminals running on out-dated Intel computers.
Continue reading Top IT strategies to apply to modernize your existing applications
For a long time, India was the most preferred outsourcing hub for businesses in the field of information technology. Several technical, as well as nontechnical persons, have written about the benefits of outsourcing and how it is useful for firms small and big alike. Business size apart, there are certain common myths around IT outsourcing that either stop people from taking full advantage of this possibility or make them take its benefits for granted. Today, we talk about some of the around this business strategy and how they can be rectified.
Continue reading 4 Myths of IT Product Development Outsourcing that you need to let go of