iView empowers INDINOX 2015

100% automization on sales, eCommerce for stall booking & conference registration

About Indinox

One of the largest stainless steel expos in the world, was held in the grand city of Ahmedabad in early 2015. Organized and held together by the core, the Indian Stainless Steel Development Organization (ISDO), Indinox serves as a common platform for a discussion on the overall progress and the future of the stainless steel industry. With over thousands of exhibitors, Indinox 2015 had a vision to open innumerable opportunities for global stainless steel manufacturers, businessmen and consumers to grow and expand through B2B global investment opportunities and innovatory business development.

The Challenge

Considering the enormity of the four day event itself, it was important for Indinox to realize its vision and make it a success. Although, the number of participants was large, unfortunately it lacked a central database system for tracking and record keeping, and all of their communications were scattered/unorganized. All the transactions were being carried out using traditional manual methods, with no IT backbone at all. This led to ineffective methods of information management; increased the scope of human error and overall presented a very ineffective system of conducting a large scale event.

The iView Automation

ISDO saw a technical ally in iView Labs. Considering the time, budget constraints and the development of a completely new way of functioning, our solution was simple and cost effective. Automation of the entire system right from the user end to enable better communication between vendors and clients- all using an online platform. Our in-depth analysis with the key members of the organization, increased surveys and a technical solution check from our internal IT team led us to creating a lean system and a reduced infrastructure costs.

The Solution

Our end product was a smooth website which was intelligent, interactive, dynamic and highly responsive. Its mass appeal and intuitive interface let exhibitors register online, book their stalls immediately, check status of their profiles and even get accommodation details in the city of Ahmedabad via effective integration of Google Maps. All of this was achieved by the creation of a central database which operated on the laws of cloud computing.

Its significant features:

  • Registration and application for sponsorship.
  • Registration of visitors.
  • A statistical interface which showcased graphs & analytics indicating real time capacity, vacancy and number of visitors.
  • Engaging and interactive information via creative info graphics about the event and its mission/objectives.
  • Extended media coverage through publish of news, articles, speeches and even event videos that showcased the daily proceedings.

The INDINOX transformation

With our sophisticated solution, the footfall of INDINOX 2015 increased dramatically. It gave a significant boost to the visibility of the event amongst its peers and helped in maintaining its globalized perspective. Increased awareness led to increased accessibility between vendors and their prospective clients. It transformed the event in a well-oiled machine and quickly became the go-to solution for all its future proceedings. And most importantly, the website helped in generating a potential source of business online.

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