Uberification of Everything


Some months back we created our platform for On Demand taxi app. With this platform, we got a lot of inquiries for building similar solutions for different business services in different countries. It kept me wondering why businesses are interested in building an Uber for X. So I dug dip to understand the entire concept for Uberification of Everything is the future.

What do you understand by Uberification?

Uberification defines the ease of On-demand services in a simple way. When a user is able to book and utilize that service in few minutes is what I claim as uberification.

History of Uberification

It all started with search engines which gave us the convenient access to an unlimited spread of information available on the internet. The First search engine was created in 1990. With the disruption of mobile technology, things became even more accessible. In 2009, Uber was launched and it was a major disruption in the On-demand service model. Looking at Uber’s success, many new businesses were formed on the similar On-demand service model. Suddenly you see an Uber for Food, Uber for Salon, Uber of medicines etc.

Why the Buzz of Uberification?

Uberification is convenience tech. People today don’t want to wait for a product or service for hrs, they want everything in minutes, hence Convenience tech is the future. On Demand, Businesses are running on this psychology of delivering convenience to the user, as it buys time and saves effort for the customer. On Demand services gives instant gratification of receiving something when you order. You don’t have to wait for that service. These On Demand services have given rise to an On Demand economy which helps you to cater to all the needs by making the products and service available to the user in real time and as per their convenience.

So why consumers are looking for these On-demand services like Uber because it delivers on the following aspects of convenience based on Dr. Paul Marsden

  1. Decision Convenience – Making it fast and easy to choose
  2. Access Convenience – Making it fast and easy to acquire
  3. Transaction Convenience – Making it fast and easy to pay
  4. Benefit Convenience – Making it fast and easy to enjoy/use
  5. Post-Benefit Convenience – Making it fast and easy to re-purchase

What is the potential for Uber for X?

There is no limitation to the Services That can get Uberized/Uberified? Here are some US Figures for Uber for X model

  • $400bn Uber for professional home services (HomeJoy, Handbook)
  • $7.43bn Uber for valet your car / Uber for parking services (note 2): VatlerZIRX, Caarbon,)
  • $205bn Uber for courier services (note 3): PostmatesShyp
  • $14bn Uber for marijuana delivery (note 4): EazeCanaryMeadow
  • $74bn Uber for ice cream (note 5): io
  • $6.6bn Uber for iPhone repair (note 6): iCracked
  • $135bn Uber for Security services (note 7): bannerman
  • $100bn Uber for grocery shopping (note 8): Instacart
  • $28bn Uber for last minute hotels (note 9): Hotel Tonight, hotel quickly
  • $103bn Uber for private tutoring (note 10): Cambly(language only), StudyHall,Creating an Uber for X is not just about creating an app which is an On Demand service model, it involves businesses to understand the user better and create their own convenience tech for on-demand product or service which they are delivering.

If you are a business looking to build an Uber for X then reach us at info@iviewlabs.com.









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Securing humans and automobiles to things with IoT.

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How tracking sensors are not just used in the Automotive Industry but they are now shaping the way we track each and every surrounding we operate in day to day lives.

 Last 2 years have been really intense for us in terms of designing and fulfilling the real need of enterprises to track the mobile workforce in the field and to track the moving automotive. The enterprises today are not just confined to offices and work is not happening only in the corridors of offices, workforce today are mobile and a lot of work is carried out off office space and hours. So, in the changing times, everyone needs real-time visibility of the things on the move.

Like a simple example of you being tracked and traced by your mobile phones in traffic on real-time basis and tools today such as Maps and tracking software are able to gather your continuous data by moving in the real-time traffic. Such tracking helps to create transparency which in turn increases productivity and reduces the cost for businesses.

 Security and Tracking has been an essential case study in the following 3 applicabilities:-

–       HealthCare: Whether tracking people of Alziehmer to tracking a Diabetic or a patient with cardiothoracic diseases, tracking patients is a need for healthcare. Such patients can be tracked by RFID sensors or Radio sensors or GPS sensors in the mobile apps and through which our solutions raise the alarm when something goes wrong with their Health.

These solutions are also used to track the grazing animals which are of utmost importance for the biological ecosystem.

–       Kids Tracking: Here the kids can be tracked using RFID sensors which are power based which helps parents to ensure their safety.

–       Car Tracking: Automobiles are seriously vulnerable to the theft and rash driving behavior when it comes to the rental business of the on-demand taxi booking business. Whether it is running an OLA, Lyft or Uber type of applications one needs to ensure that the entire Vehicles are necessary to be tracked and position of the real-time movement of the cars are to be determined. The tracking and movement of the cars can be determined using the GPS sensors which are far more accurate and can determine the location on the realtime for the cars and vehicles.


Not only restricted to these above case studies – the team of iView Labs are working rigorously in the field of tracking to apply the same on a different day to day use cases. Our team is constantly working on creating efficient ways of tracking people, cars, things etc.
Today, we are tracking 10m+ profiles of a municipal field staff and verifying the same in the case study of Voter’s database through which the municipal field staff and move across the different locations and acquire the voters’ database.

 Kindly write us if you need any help in the space of digitizing your business, enterprise mobility, and tracking solutions. Our product experts will be happy to help you. You can reach us on info@iviewlabs.com or call us on +91 98250 37530.

iView Labs is a software & hardware laboratories working and doing a lot of work in the space of HealthCare, Logistics & Tracking

 Please check our demo link on the following youtube channel.

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Essentials to develop Uber like On Demand Taxi Solution

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On Demand Cab Booking is a state of art Cab or Taxi booking platform.

Target market: Fleet Management Companies, Car Rental Companies, Logistics Companies.

Why On-demand Taxi booking is an important and utmost priority for booking the cab online?

With many enterprises functioning the area of the Fleet Rentals and Car rentals or truck rentals, it is very important for them to make sure that their cars, fleet, and assets can be booked online. Having this done they need a very strong reliable platform to alleviate their business online and free them from the hassle of booking cabs online using the traditional way of calling and going through the call centers. We had an interesting case study of a company based out in Ghana, the entrepreneur from the logistics domain had all his business domain of booking the cabs on telephone and cash collections done manually.  With having no online cab booking solutions the company had never a chance to grow the business and was in the same mode since years and they had a marginal growth which has been observed. This made them operational issues such as loosing out the valued customers, loosing out the drivers who were brought in mode cash for the company, missing our assets on the road and fuel theft and cash shortfall issues.

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Moreover, the users in the city lacked the great public transport system and online cab booking solutions such as Uber, Lyft was also now able to cover the market out there.

 Online cab booking system solves the problems of 3 stakeholders.

  • the drivers: by making them drive with pride – they are now official partners of the Cab Management or Taxi Rental companies.
  • the riders: they are now happy because their solution to the cab booking is easy and on the go. They are now pocket light since they do not have to shell our the hassles of having their own cab and now can book the cab online through the platform and be hassle free.
  • the enterprise – which is running the platform – since they are now autopilot with their needs
    • Increase in their revenue by multifold
    • Managing the riders and drivers online
    • Resolving the issues of cash management by virtualizing and keeping a better accounting online
    • Running the loyalty program through our Smart Cabs platform and giving offers to the customers who are loyal and riding most of the cars.

Having said to resolve the issues by proving a robust and reliable online taxi booking solution by iView Labs

Now the Enterprise is fully scaling up this venture by launching this same cab solution to different cities in West and North of Africa.



  • Location & Coverage
  • Registration & Profile
  • Communication & Notifications
  • Real-Time TrackingSecured Payments
  • Route OptimizationIntelligent
  • Matching Support Channel


This is how much does it cost to go live in just 30 Days.

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iView Labs is the team of software developer having their core products and solutions in the field of location tracking, systems management for tracking, Online tracking using mobile phones, RFID, GSM sensors, OBD ( Onboard Diagnostics ) and develops solutions for Tracking people, products, things, vehicles, assets.  Kindly write down your business idea into info@iviewlabs.com or log in to www.iviewlabs.com/casestudy  or download our case studies.

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