Boutique display window with mannequins in fashionable dresses

Predicting the next growth story in Retail

Reinventing the Indian Retail Growth Story

With the Indian Retail industry growing at a rapid pace and contributing to almost 22% of the nation’s GDP, a disruption in this enterprise is imminent. Our applications are in line with the amplifying e-commerce market. The inventive solutions we propose have only a singular mission: to differentiate your business and strategy from the white noise.

The Jewelry closet is a revolutionary way of purchasing in brick and mortar retail stores. This augmented reality setting not only showcases the designs of the retailer but also lets the customer “try” them on real time using facial recognition and photo capture. Our client saw reduced costs with respect to in-store inventory, increase in sales and creation of a unique brand relationship with every customer.

Each retailer tries to differentiate itself from the competition, but the strategy that the company uses to sell its products is the most important factor. Over the past couple decades, there have been sweeping changes in the general retailing business. The commonplace blueprint is to combine the characteristics of more than one type of retailer to differentiate themselves from the competition.

Our revolutionary application in the retail space is the Jewelry Closet. Our client KP Sanghvi Jewellers Pvt Ltd specifically wanted to innovate their showroom experience for their customers to increase footfall and purchasing decisions. The brand wanted to reduce inventory costs to avoid any increase in physical security costs. The Jewelry Closet is an augmented reality Mobile or Kiosk based application where customers can virtually try on new designs and pieces. All the mirrors were replaced in the facility- through face detection and photo capture, the women could just drag and drop the necklaces and soak in a 3D view.

We at iView can design and customize the product at every stage. Our team of engineers and software experts have the capability to build this entire solution as a package as well as individual components. Our process of conceptualization, prototyping, design, development and deployment ensures a quality check at every stage and client engagement at every step.

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