Top 5 reasons for startups to outsource product development

Gartner in a recent report stated how growth is the most important sustaining factor for software product companies. Hardly 1% of software product companies have the consistent growth rate required to win business and stay afloat in the market. According to them growing and sustaining growth is really hard. For startup companies to grow it is always challenging as they are always in resource crunch scenario. Adding talent to the team on a regular basis increases their fixed costs. Product Development involves lot of iterations based on customer feedback and this could lead a startup company to be involved in the release cycle of products rather than on the consumer and market. For Startup companies to have a defined focus for their product, it better to choose outsourcing product development over in house team building, so that the company can focus on the customer and market.

Following are the top 5 reasons for product development outsourcing.
1) Flexible Resource Models.
2) Frees up time for customer facing work.
3) Updated with latest technology options.
4) Converting fixed costs into variable costs.
5) Faster Product releases.

Author of this post is CTO of iView Labs, who has helped many startups to build their products.

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MWFM ( Mobile Work Force Management) Increasing field operations by 4X and bringing down cost to 6X on Human resources.

Code, Coffee and tracking 2m Users ..

How we helped our African friend to break the ice and board 2m Voters?

Tracking 2m+ voters and 3000+ agents

Day 2 at Hannover messe was a bright sunny day. I was gathering my thoughts and plans for the day, as we had couple of meetings and presentations lined up on this day. At sharp 11:30 AM I gave my presentation on HealthCare Product www.prapp.in (a platfrom for health engagement connecting patients to doctors). As soon as my presentation was over, there were some folks who were interested in doctor-patient engagement platform. There was absolutely no breather in between. I just grabbed my cup of coffee and headed towards my booth.

I observed that day 2 was a rush rush at Hannover. Lot of delegates from different countries were visiting the fair. Suddenly some African folks in a team of 3 dropped by at our booth and here starts our conversation:

Mr. Bamaba: is this Sid from iView Labs

me: yes , I hope you are doing great! How may I help you!

Mr. Bamaba: Do you do location tracking and mapping?

Me: Sir, I would like to hear the problem that you are facing..

Mr. Bamaba: We need to map all the voters of Africa on the map. We want to verify their identity and address. To do these we send agents on the field who do it manually and all these data gets centralized. Since its a manual process we were having lot of data issues and productivity. We are here looking to solve this issue

Me: Ok Sir, I understand your problem. So, what these agents would be carrying with them to verify the voter.

Mr. Bamaba: These agents will be carrying our assigned tablets for verification. Look we have 3000+ Agents who are in field of collection of the electoral census and here we need to observe their day to day actions as per the geographies they are moving. Can you develop me a platform where in I can see all these agents in real time? I have to catch the coordinates and want to see the efficiency and methods they are adopting to do this quick exercise. Also I want to assign the further tasks of Route Optimization

Me: In a nutshell, I was completely able to understand what my friend was looking to build. Me and My CTO was there and we explained him our methodology of working and strategy of building this solution.

After all the explanation, he seemed convinced to do business with us and finally we were able to strike the deal with our African friends.

As the project kicked off, my technical team started brainstorming about the project and came up with the complete technology stack and architecture for the project. For this solution, we knew the crux of the entire solution would be accurate position mapping, path tracking and real monitoring of agents. Also, the tricky part here was about offline position tracking due to network connectivity issue in small villages and data pruning as position mapping of each agent for each second would generate enormous data in the application.

With the technical risks identified, we started working on the project and were very thrilled to work on this as we saw that how this solution could be used for various industries who has a mobile force or field force. We realized the scalability and reusability of this project, hence we made this in a modular form where entire location tracking module is an independent module which could be rightly fitted into any industry.

We started working on day and night on this project to get this all right. We send our guys on the field to test in all various conditions such as speed variance, location variance etc.

Finally we were able to get all the systems in place and deliver it to our African friends.

The entire data of the application rests on AWS ( Amazon Web Services) cloud.

With our approach to take software development as the Lego and Brick Building job we were able to deliver this solution in span of 3 months.

With over 2 million Voters on Board of eCampaign and 3000+ agents on the admin side the eVoting, this was a huge success for our mobile workforce management solution.

Admin Panel( Operations Guys) for tracking the field force :-

08

Android App ( for the field force/Agents in the fields) : –

01

Here the entire Platform does the following job for the African government : –

1. Task management
2. Task allocation
3. Task control
4. Voters geography tracking
5. Agents tracking
6. Task completion
7. Real time visibility

Data analytics per Agent and Voters

Business benefit to our African friend:

  • 50+ Nos of Men power reduction by Using the eVoting eCampaign solutions.
  • Improvement in HR process to know the real productivity by real time tracking on faily field activities.
  • Cost savings to a multiple times and bringing in lean business.
  • Perfect tracking of census with error free data.
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Is DATA the new energy?

I think we should stop looking at data in the form of petabytes, zettabytes etc rather we need to have a new perspective to look at data in the form of energy. An energy which is renewable in nature and can be used in multiple forms to serve more than one purpose. An energy can be generated from multiple sources such as sun, wind, geothermal, biomass etc. in the same manner Data energy can be created from multiple sources. Data in the raw form is of no use unless it is extracted, processed and refined to make it to use. In the similar manner we need to extract and process the energy to have its maximize use.

Data uncaptured, unprocessed is a loss of energy for businesses to build insights which can help them make sound decisions. The value of the data in a business keeps on growing with the new pieces of information added. Critical insights of the business can be drawn with the right technology in place to refine your data.

Energy storage is capture of energy produced at one time for use at a later time. This is so relevant and apt if we draw an analogy for the same in terms of data. Data is also captured at a given time to make it to use at a later stages. We need huge storages to store large amount of energy and same is the case is with data. These data storages are huge in terms of processing power to manage BIG DATA. Energy storage involves converting energy from forms that are difficult to store to more conveniently or economically storable forms. The question here how we can apply the same principle for data being stored? How we constantly churn raw data from these data storages into different meaningful forms.

Unlike other energies, the biggest advantage of Data is we don’t have to worry about its depletion, we only have to worry about its refinement and extraction with the desire to improve efficiencies and make informed decisions.

Of course, lot of analogies can be drawn between energy and data for us to handle our new digital age of IoT sensors. In every ecosystem, there is a main producer of the energy and there are different levels of consumers and producers which co-exist in the system. In the digital Age of sensors and devices, we need to make devices intelligent enough to coexist as a data consumer & producer to create a meaning out of the ecosystem.

We at iView Labs are constantly thriving to create that coexistence of data energy consumer & producer.

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Journey of an intern at iView Labs

Name: Pankti Dave
Position: Junior Software Developer

‘Sometimes it is the journey that teaches you a lot about your destinations’. Something like this happened to me, when I started my journey with iView Labs. iView has made me believe that even a layman like me can sail into the deep world of coding and technology. My experience was as similar as a sapling growing under the shadow of enormous trees. Every day is new for me as each day I have a new challenge in front of me. Learning about the future technologies makes me leap into the future. Being a newcomer in the industry I got to know so many new things about the technologies that I have never heard of. Things like Augmented reality, multi touch applications have always drawn my curiosity, but iView turned my imaginations into reality by giving me this wonderful opportunity to work on the finest of the technologies.

As the roads that leads to beautiful destinations are never easy, my journey is a bit challenging, where each day I struggle to explore and learn new technologies but nevertheless at the end of the day I have a good sleep making me feel content of the work done for the day. At initial stages, it was difficult but now I have learned to overcome challenges on my journey and find optimal solutions to conquer the situations better.My journey would have never been so flawless without the due support of the “TECHNICAL GEEKS” here. The atmosphere here is so inspiring that each day I leave home with a positive feeling of reaching closer to my goal.

“A team becomes more powerful when it is led by a skillful midfielder”. The best part here is the open mindedness and the freedom that you get to put forward your own views. The Leaders here believe in making creators and not followers.

I feel very proud to be an intrinsic part of this team “iView Crafters”, where we craft technology. It has made me believe that even a small fish can sail in the big ocean.

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NDDB Adopts Augmented Reality For Content Delivery

Business Challenge

NDDB, a leading co-operative organization is on a mission to enhance milk production in India. NDDB’s team were exploring innovative ways to increase dairy farming education. They were looking for solutions to educate dairy farmers about professional dairy farming. To make dairy farming sustainable and viable, it needs to have right propagation and education. For sustainable development, youth needs to be educated about dairy farming concepts. NDDB’s team sought various mediums of content delivery but none gave them the required benefit and a direct reach to the farmer.

NDDB’s team visited iView’s office and we brainstormed about innovative ways for reaching out to farmers with the dairy farming methods and techniques. After a lot of discussion and brainstorming over a coffee, we came up with a solution of mobile content delivery with augmented reality.

We did a proof of concept (POC) to test the Augmented Reality content delivery platform. We invited few farmers to NDDB center and tested the app with them.We got very interesting responses from farmers. Some were surprised and for some it was just “MAGIC”. This experience completely validated our POC and it helped us to understand the need more clearly. This entire journey made us realize that “When digital innovation creates MAGIC, it touches lives”.

NDDB AGR

Client
NDDB
Industry Public Sector (Dairy Farming)

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iView empowers INDINOX 2015

100% automization on sales, eCommerce for stall booking & conference registration

About Indinox

One of the largest stainless steel expos in the world, was held in the grand city of Ahmedabad in early 2015. Organized and held together by the core, the Indian Stainless Steel Development Organization (ISDO), Indinox serves as a common platform for a discussion on the overall progress and the future of the stainless steel industry. With over thousands of exhibitors, Indinox 2015 had a vision to open innumerable opportunities for global stainless steel manufacturers, businessmen and consumers to grow and expand through B2B global investment opportunities and innovatory business development.

The Challenge

Considering the enormity of the four day event itself, it was important for Indinox to realize its vision and make it a success. Although, the number of participants was large, unfortunately it lacked a central database system for tracking and record keeping, and all of their communications were scattered/unorganized. All the transactions were being carried out using traditional manual methods, with no IT backbone at all. This led to ineffective methods of information management; increased the scope of human error and overall presented a very ineffective system of conducting a large scale event.

The iView Automation

ISDO saw a technical ally in iView Labs. Considering the time, budget constraints and the development of a completely new way of functioning, our solution was simple and cost effective. Automation of the entire system right from the user end to enable better communication between vendors and clients- all using an online platform. Our in-depth analysis with the key members of the organization, increased surveys and a technical solution check from our internal IT team led us to creating a lean system and a reduced infrastructure costs.

The Solution

Our end product was a smooth website which was intelligent, interactive, dynamic and highly responsive. Its mass appeal and intuitive interface let exhibitors register online, book their stalls immediately, check status of their profiles and even get accommodation details in the city of Ahmedabad via effective integration of Google Maps. All of this was achieved by the creation of a central database which operated on the laws of cloud computing.

Its significant features:

  • Registration and application for sponsorship.
  • Registration of visitors.
  • A statistical interface which showcased graphs & analytics indicating real time capacity, vacancy and number of visitors.
  • Engaging and interactive information via creative info graphics about the event and its mission/objectives.
  • Extended media coverage through publish of news, articles, speeches and even event videos that showcased the daily proceedings.

The INDINOX transformation

With our sophisticated solution, the footfall of INDINOX 2015 increased dramatically. It gave a significant boost to the visibility of the event amongst its peers and helped in maintaining its globalized perspective. Increased awareness led to increased accessibility between vendors and their prospective clients. It transformed the event in a well-oiled machine and quickly became the go-to solution for all its future proceedings. And most importantly, the website helped in generating a potential source of business online.

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