Have you ever sat and wondered why Uber and Urban Clap are such a roaring success? Why a simplistic app like Freshmenu took the world by storm? What all these products have in common is that they aim to solve real problems and pain points of consumers. Because at the end of the day, customers don’t care about your product, they are just concerned with how your product can solve THEIR problems. This is the secret that smart marketers and product designers realize early on, rather than after failing with many “innovative” products that look very “cool” but are of little interest to their target audience!
Now, let’s dive deep into the real question at hand today – Is your product really solving a problem?
Continue reading Is Your Product Really Solving a Problem?
Most customers from all segments of society and the financial status world over have one thing in common today. They all own a mobile phone and not just any mobile phone but a smartphone. It is no surprise that mobile phone users are using applications for an increasing number of tasks whether it is booking an airline, planning an itinerary, paying an outstanding bill or taking an academic course online. Businesses today, therefore, find it important to have their presence and reach out to customers and users through an application.
Continue reading Top 6 Metrics used to measure app success
With each passing year, technology and developments in the field are moving at a faster pace. This has led to a never-ending increase in the demands of the customers and a race amongst the clients trying to fulfil such needs. Users today want a rich experience that helps them leverage the advanced possibilities that new technologies can offer. Despite being aware of this, several organisations today use out-dated applications that do not meet the current demands of time. Some examples are a financial system running on an Apple IIGS machine, MS- DOS, Sales terminals running on out-dated Intel computers.
Continue reading Top IT strategies to apply to modernize your existing applications
Dynamic times, fast technological advancements and increasing competition require continuous adaption and increased flexibility from employees, teams, and organisations. At the same time, these fast-paced changes also require a high amount of creative discipline from all members for tasks to complete in a timely manner and for projects to succeed. Forward thinking organisations are making efforts to change and adapt their cultural practices in order to stay with the times.
Continue reading How DevOps can change the way we build softwares
For a long time, India was the most preferred outsourcing hub for businesses in the field of information technology. Several technical, as well as nontechnical persons, have written about the benefits of outsourcing and how it is useful for firms small and big alike. Business size apart, there are certain common myths around IT outsourcing that either stop people from taking full advantage of this possibility or make them take its benefits for granted. Today, we talk about some of the around this business strategy and how they can be rectified.
Continue reading 4 Myths of IT Product Development Outsourcing that you need to let go of
One critical aspect for any successful organization is to have a sense of focus as it moves towards its objectives. Focus helps sharpen the view and gives direction to reach all goals. To be precise, this is known as building up a plan or strategizing. The strategy is crucial not only from an overall and a general business perspective, but it is also important from all spheres and elements of the firm including marketing, finance, operations, administration and one critical sphere ie. The sphere of Information Technology.
Continue reading Strategize with IT at the centre to achieve business goals
Strong teams are the foundation for a successful organisation. An organisation’s way of dealing with situations is defined by its culture and this behavior, in turn, impacts its’ teams and their undercurrents within. An organisation’s culture is formed from the way in which the organization treats its employees and the way employees relate to the management, to each other, to their customers and to their team members. As organisations grow, subcultures get formed and these have their own dynamics. Continue reading How iView Labs builds positive impact to it’s team!
Behind every good product, there is a great team and an even greater amount of efforts that have gone into designing the team. As rightly said – the basis for every great product is the team that is behind it. The product team plays an important role within the organization and is responsible not only for product design but also for strategy implementation, blueprint design and feature planning for the particular product or a line of products. Continue reading Top Principles for Designing Better Product Teams
If you are looking to bring about change not through standardization but through flexible, quick, swift and effective project management in your firm, investing in Agile is the next big move you need to make. From an IT perspective, Agile development is a method of project management whereby tasks are divided into short phases of work, reassessed based on demand and adapted as per the requirements. Under this method, cross-functional teams come together with customers and end users for effective software development. This development process is aligned with the concepts of the “Agile Manifesto” which was developed by a group of leading figures in the software development industry to indicate workable and non-workable approaches to software development. Continue reading Best of Agile
With each passing year, technology is taking a bigger and much more important place in the lives of individuals as well as businesses. Information Technology possibilities for businesses and companies are developing at a very rapid pace and bring with them several opportunities through increased operational efficiencies, cutting down costs, bringing transparency through advanced computers, tablet-sized gadgets, POS Systems, smartphones, cloud storage, and data backup possibilities. Growth of the internet, digital media, and social media in addition to simple yet effective and ever-advancing software make the future look full of possibilities.
Continue reading Budget for IT Spend – A Critical and Crucial Question